Alongside revealing their Since ’95 video, a nostalgic look at PlayStation’s history and heritage, Sony have teased that their PS4 advertising campaign will be massive, saying that it’s “the biggest in our history” to TSA.
So, expect big things from their PS4 advertising campaign, which they’ll be gearing up over the next month or so, until the US launch of November 15th and then continuing past that to the European launch on the 29th, with plenty of post-release advertising to follow.
They’re also teasing plans to get this Since ’95 video out to the masses over the next few weeks, so they’re clearly aiming at a wider audience than you and I; more than just the people reading articles and watching videos on gaming sites, anyway.
Sony is doing everything right here. The hype around the PS4 is insane. Their marketing seems to be incredible, especially after how bad it was for the PSP, PS3, and PS Vita. We are talking about PS2, Wii levels of hype and hysteria here.
Just for reference, here are the four PS4 ads we have so far:
The last one especially is one of my favorite game related ads of all time.
They are doing a stellar job.
The console war is on, and so far Sony has such a massive lead, it's ridiculous.