Previously, how it worked, is that there were two stages. There was Stage 1, which was purely the concept approval, and then there was the second stage you would send in, much later on. And all of the different various stages of approval for putting your content out and putting a patch, basically your server ID would be given to you once you passed Concept Stage 2.
Previously what happened is you would get some feedback that was written by various teams around the globe, and compiled, and sent back to you. And we just found that when we talked directly to developers, and said, "Okay, we required you to respond to that feedback line-by-line, we required everyone to read them."And a lot of time when we talked to bigger teams, and even mid-sized teams, we said, how helpful was that feedback, and as we sat down with them they said, "We're paying 300 people to make a game," or 80 people, or 100 people. "We have a market for it, we have a publishing and marketing team, we do focus testing. Why do we need your feedback?"
And it made us realize that, why are we creating feedback for partners? If they want it, they can get it. That was the first big change. Let's make it a checklist. So they absolutely have to adhere to one of our main pillars for our platforms.
And then the second part was, why do we need it to be two stages? Realistically, if we want to be a facilitator for content, we want to get out of the way as much as possible. We obviously want to be aware. So now we almost treat it as, if we see stuff that we like, we're like, "Oh, maybe we can Pub Fund that, or we can do a partnership around that title." So that's more of an accounting task, whereas in the past it was an editorial staff task. And that's why guys like Nick Suttner who were hired into the eval group are now account managers in the Developer Relations team.Sony
This is great news, getting your game approved will be a much less mundane process this time around so perhaps that'll attract even more devs to the PS4.