Sony is using its own fans to sell the Vita for them. Lawl.

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#1 Posted by StrongDeadlift (5176 posts) -

http://www.gamerevolution.com/features/sell-the-playstation-vita-yourself-sony



As ifPlayStation Vitasales figures weren't bleak enough, even Sony is beginning to show signs of distress. In a new promotion, Sony is offering a $20 PSN card and "tons of Sony Rewards points" to PSN users who canconvince their friends to purchase a PlayStation Vita. Except, this doesn't come off the way Sony intendedit comes off as desperate.

Whatever Sony's intention with this promotion, it feels more like they're begging users to sell the PlayStation Vita for them, since Sony can't sell it effectively themselves. Granted, word of mouth is the best sales strategy a company can hope for, but Sony is putting these words into the mouths of their users. For shame.

[This promotion also implies that people weren't already telling their friends to purchase the Vita. What does that say about the product? ~Ed. Nick]



I, for one, absolutely love the PlayStation Vita hardware. I've been singing its praises from day one. You can evenread my original review of the hardware from launch. But that was then, and this is now. Back then, there was a lot of promise. There was a clear pipeline of interesting software ready to release for the system. There was the promise of remote play, which still works just as poorly as it did on the PSP. There was even the promise of aCall of Dutygamea sure system-seller, right?That didn't turn out so well.

Now, I can count the number of upcoming titles on one hand. Maybe two. Software has dried up, and the heavy hitters that were supposed to move units turned out to be duds. Meanwhile,the 3DS has gained some serious steam, and the freight train known asApple shows no signs of slowing anytime soon, constantly eating away at the handheld market share.

Come Februrary 22nd, the PlayStation Vita will have been on the market for an entire year. It still lacks that must -have game that sells the system. So instead, Sony is relying on people who can see the quality of the hardware to convince their friends to buy one.



As much as I love the PlayStation Vita, I couldn't in good faith tell my friends it's this must-buy system due to the current software outlook. I say "current," because I'm sure more softwarebettersoftware, evenis on the way. It's just not here now. (On that note,I'll be going hands-on with new Vita games next week at a special event.)

What might work? A price drop. Take that $20 you're using to entice people to convince their friends to buy a Vita, and take it off the top of each Vita sold. The Vita's a great system even at $250. Getting that price down will only increase the perceived value of the hardware. Continue to offer an even greater value through PlayStation Plus. Which brings me to the next point: Cut the price of the memory already, Sony!

Currently, it's $100 for a 32GB memory card. $60 for a 16GB card. That's outrageous and insulting, considering the cost of comparable memory cards that aren't Sony's proprietary cards. Anything less than 16GB is going to get filled up with one fell swoop of PS Plus Instant Game Collection. It's not worth buying, unless you want to slap down money for another card in the following week.

So, Sonyrather than asking your users to become snake oil salesmen, pitching a product that's currently a hard sell, do something to make it an easy sell. Drop the price. Make memory less expensive. And really get out there to garner developer support to keep the software flowing. It's a great system, and we all know it, but only Sony is to blame for the current sales situation. Asking people to sell it for you is embarrassing, and it's not going to work until you make peoplewant to buy it. You're asking users to do your job. Now get to it and sell the PlayStation Vita yourselves.

Oh, and BTWwill you please buy a PlayStation Vita? I could use the PSN credit.

Well, considering that the only people who own one at this point are likely Sony's fanboys, and given the overtime they put into the "system wars" internet community, this might be crazy enough to work.

We all know Cows are used to doing Sony's job for them and not getting paid for itanyways :D

#2 Posted by KarateeeChop (4652 posts) -

We all know Cows are used to doing Sony's job for them and not getting paid for it

http://www.gamespot.com/forums/topic/28973454/what-music-to-use-for-ps3-exclusive-montage?page=0

StrongDeadlift

this made me lol.

#3 Posted by CaseyWegner (70104 posts) -

that's not unheard of. lots of companies offer rewards for recommending their goods/services to people. look at directv for example.

#4 Posted by tagyhag (15867 posts) -
"One of us! One of us!"
#5 Posted by finalstar2007 (25303 posts) -

Very cool idea, i will ineed keep it in mind

#6 Posted by TwistedShade (3165 posts) -

Sounds stupid. I would have a hard time convincing anyone at the moment to buy the Vita, it has a really bleak outlook considering how Sony is continuing to manage it.

#7 Posted by senses_fail_06 (6736 posts) -
Lots of companies use rewards programs like this. Go back into your box.
#8 Posted by charizard1605 (58287 posts) -
Well, that sounds like a loyalty program, but the context of it admittedly made me chuckle a little. These kinds of promotions aren't out of the ordinary though.
#9 Posted by k2theswiss (16599 posts) -
umm. what doesn't not have a refer a friend program?
#10 Posted by sonic1564 (3265 posts) -

That's a way of saying that Sony is going under foreclosure.

#11 Posted by Pittfan666 (8532 posts) -
I'll make sure to laugh at anyone that tries to get me to purchase one.
#12 Posted by sonic1564 (3265 posts) -

I'll make sure to laugh at anyone that tries to get me to purchase one.Pittfan666

Buy a Vita now

#13 Posted by Samus3D (1675 posts) -

Everyone buy a Vita so I can get $100 for PSN.

#14 Posted by Fossil- (351 posts) -
Refer-a-friend is one of the oldest tricks in the book. WoW has used it forever and it's hardly struggling to get subscriptions.
#15 Posted by StrongDeadlift (5176 posts) -
Refer-a-friend is one of the oldest tricks in the book. WoW has used it forever and it's hardly struggling to get subscriptions.Fossil-
But Vita IS struggling to get buyers, which is what makes it funny :D
#16 Posted by Kingpin0114 (2599 posts) -

Vita is just a disaster

#17 Posted by PannicAtack (21037 posts) -
So? Nintendo did the exact same thing with the Wii - get a friend to set theirs up and you get points. It's a bog-standard referral program, not an indication of "desperation."
#18 Posted by Blabadon (26663 posts) -
Someone buy a Vita now and refer me.
#20 Posted by lamprey263 (24232 posts) -
hell, they should just sell it like an MLM, any friend you convince to get a Vita and any friends they convince gets you bonus credit anyhow, if you want a Vita I say wait until March, Sony is going to eventually do something desperate to boost Vita numbers before the end of the fiscal year, because at this rate it might not hit half its target goal of 10 million units sold by end of the fiscal year, so to soften the blow at the end of the year they might do something to get those sales up, maybe with a temporary or permanent price cut, and throw in a handful of games with it
#21 Posted by finalstar2007 (25303 posts) -

Ok i really cant find anything on Sony's official website or Sonys official playsttaion websites about this referal thing which is making me think the site is fake.. the site dosent look all that trustwothy tbh so not going to use my info on it unless sony themselvs comes out and say this is a new contest because i cant find anything about this new contest anywhere.

#22 Posted by LustForSoul (5887 posts) -
It can only turn out well for others. Not sure what's sad about that fact.
#23 Posted by Blake135 (3994 posts) -

[QUOTE="PannicAtack"]So? Nintendo did the exact same thing with the Wii - get a friend to set theirs up and you get points. It's a bog-standard referral program, not an indication of "desperation."Desmonic
Anything Sony does is an indication of "desperation" to TC :lol:

Basically, become nothing but a pathetic Sony basher.

#24 Posted by delta3074 (18418 posts) -

http://www.gamerevolution.com/features/sell-the-playstation-vita-yourself-sony

[quote=""]



As ifPlayStation Vitasales figures weren't bleak enough, even Sony is beginning to show signs of distress. In a new promotion, Sony is offering a $20 PSN card and "tons of Sony Rewards points" to PSN users who canconvince their friends to purchase a PlayStation Vita. Except, this doesn't come off the way Sony intendedit comes off as desperate.

Whatever Sony's intention with this promotion, it feels more like they're begging users to sell the PlayStation Vita for them, since Sony can't sell it effectively themselves. Granted, word of mouth is the best sales strategy a company can hope for, but Sony is putting these words into the mouths of their users. For shame.

[This promotion also implies that people weren't already telling their friends to purchase the Vita. What does that say about the product? ~Ed. Nick]



I, for one, absolutely love the PlayStation Vita hardware. I've been singing its praises from day one. You can evenread my original review of the hardware from launch. But that was then, and this is now. Back then, there was a lot of promise. There was a clear pipeline of interesting software ready to release for the system. There was the promise of remote play, which still works just as poorly as it did on the PSP. There was even the promise of aCall of Dutygamea sure system-seller, right?That didn't turn out so well.

Now, I can count the number of upcoming titles on one hand. Maybe two. Software has dried up, and the heavy hitters that were supposed to move units turned out to be duds. Meanwhile,the 3DS has gained some serious steam, and the freight train known asApple shows no signs of slowing anytime soon, constantly eating away at the handheld market share.

Come Februrary 22nd, the PlayStation Vita will have been on the market for an entire year. It still lacks that must -have game that sells the system. So instead, Sony is relying on people who can see the quality of the hardware to convince their friends to buy one.



As much as I love the PlayStation Vita, I couldn't in good faith tell my friends it's this must-buy system due to the current software outlook. I say "current," because I'm sure more softwarebettersoftware, evenis on the way. It's just not here now. (On that note,I'll be going hands-on with new Vita games next week at a special event.)

What might work? A price drop. Take that $20 you're using to entice people to convince their friends to buy a Vita, and take it off the top of each Vita sold. The Vita's a great system even at $250. Getting that price down will only increase the perceived value of the hardware. Continue to offer an even greater value through PlayStation Plus. Which brings me to the next point: Cut the price of the memory already, Sony!

Currently, it's $100 for a 32GB memory card. $60 for a 16GB card. That's outrageous and insulting, considering the cost of comparable memory cards that aren't Sony's proprietary cards. Anything less than 16GB is going to get filled up with one fell swoop of PS Plus Instant Game Collection. It's not worth buying, unless you want to slap down money for another card in the following week.

So, Sonyrather than asking your users to become snake oil salesmen, pitching a product that's currently a hard sell, do something to make it an easy sell. Drop the price. Make memory less expensive. And really get out there to garner developer support to keep the software flowing. It's a great system, and we all know it, but only Sony is to blame for the current sales situation. Asking people to sell it for you is embarrassing, and it's not going to work until you make peoplewant to buy it. You're asking users to do your job. Now get to it and sell the PlayStation Vita yourselves.

Oh, and BTWwill you please buy a PlayStation Vita? I could use the PSN credit.StrongDeadlift

Well, considering that the only people who own one at this point are likely Sony's fanboys, and given the overtime they put into the "system wars" internet community, this might be crazy enough to work.

We all know Cows are used to doing Sony's job for them and not getting paid for itanyways :D

WTF dude, Cable companys do offers like this all the time, seems like a good business move to me, Better than sitting there doing nothing about it, at least they are supporting the vita,lol
#25 Posted by Shadowchronicle (26039 posts) -

that's not unheard of. lots of companies offer rewards for recommending their goods/services to people. look at directv for example.

CaseyWegner
Agree with casey on this.
#26 Posted by p4s2p0 (4167 posts) -
Needs sales would make sense. However a price drop would be a better solution. All factions spend a lot of time in systems wars. Cows spending time defending the vita is no worse than your obsession with bashing it.
#27 Posted by DJ-Lafleur (34160 posts) -

Yeah, not really seeing how this is a big deal. This isn't anything new in business.

#28 Posted by Tessellation (8803 posts) -

[QUOTE="StrongDeadlift"]

We all know Cows are used to doing Sony's job for them and not getting paid for it

http://www.gamespot.com/forums/topic/28973454/what-music-to-use-for-ps3-exclusive-montage?page=0

KarateeeChop

this made me lol.

lol poor basement dwellers :cool:
#29 Posted by Samus3D (1675 posts) -

It's pretty bad when you're getting rewarded to push the company's product.

#30 Posted by blackace (20890 posts) -

Sounds stupid. I would have a hard time convincing anyone at the moment to buy the Vita, it has a really bleak outlook considering how Sony is continuing to manage it.

TwistedShade
Agreed. The quality of the system is good, but the price of the hardware and accessories and lack of quality games is keep me away from it. I'll be looking at new 3DS games instead. This promotion is pathetic though. Begging current PSVita users to try and convince their friends to buy the hardware. Give me a break. Sony is definitely getting desperate. They're selling their buildings, released the poor made PS3 Super Slim that no one wants and now this. What's next?
#31 Posted by _Cadbury_ (2936 posts) -
Seriously? There are sh*t tons of websites and games that offer rewards for getting people to sign up or purchase products. You don't seem worried about them looking desperate though.
#32 Posted by ItsEvolution (2593 posts) -
Why can't Sony just drop the freaking price? MAKE THE VITA $199, SONY.
#33 Posted by Chutebox (37376 posts) -

If MS did this, "OMG THEY R BRILLNT!"

#34 Posted by Samus3D (1675 posts) -

If MS did this, "OMG THEY R BRILLNT!"

Chutebox
Lol not really... Everyone on here hates Microsoft.
#35 Posted by bleehum (5320 posts) -

that's not unheard of. lots of companies offer rewards for recommending their goods/services to people. look at directv for example.

CaseyWegner
Yep.
#36 Posted by Crazyguy105 (9513 posts) -

So? Nintendo did the exact same thing with the Wii - get a friend to set theirs up and you get points. It's a bog-standard referral program, not an indication of "desperation."PannicAtack

It only looks desperate because Vita is tanking hard.

#37 Posted by Chutebox (37376 posts) -
[QUOTE="Chutebox"]

If MS did this, "OMG THEY R BRILLNT!"

Samus3D
Lol not really... Everyone on here hates Microsoft.

Was referring to the 5-6 hardcore lemmings on here. And like someone else pointed out, nothing wrong with this strategy. DirectTV loves doing this.
#38 Posted by delta3074 (18418 posts) -
[QUOTE="Samus3D"][QUOTE="Chutebox"]

If MS did this, "OMG THEY R BRILLNT!"

Chutebox
Lol not really... Everyone on here hates Microsoft.

Was referring to the 5-6 hardcore lemmings on here. And like someone else pointed out, nothing wrong with this strategy. DirectTV loves doing this.

it's good business snese, payment by results advertisong, it costs them very little (WIN) word of mouth is oe of the most effective ways to advertise(WIN) and they only have to pay out if somebody actually buys a Vita(WIN) People moaned that SONY didn't advertise enough, they up there advertising games and everyone still moans, to say i am slightly bemused about this would be an understatement.
#39 Posted by JohnF111 (14093 posts) -
Maybe around about October I could possibly have some substance to start telling my friends to get a Vita but as of now, no I won't do it if I got a Vita to every friend I convinced. When more or should I say better games with a more unique and purpose built design which also make use of the device come out then sure I guess I can mention that its a good system with decent games and can alleviate an hour or two of a slow day at work or a train ride home. I won't be mentioning it until I can honestly say its a darn good system without tryin to sound like I'm selling it to them.
#40 Posted by archvile_78 (8382 posts) -

[QUOTE="StrongDeadlift"]

We all know Cows are used to doing Sony's job for them and not getting paid for it

http://www.gamespot.com/forums/topic/28973454/what-music-to-use-for-ps3-exclusive-montage?page=0

KarateeeChop

this made me lol.

Classic thread. :cool:

#41 Posted by mems_1224 (47285 posts) -

[QUOTE="StrongDeadlift"]

We all know Cows are used to doing Sony's job for them and not getting paid for it

http://www.gamespot.com/forums/topic/28973454/what-music-to-use-for-ps3-exclusive-montage?page=0

KarateeeChop

this made me lol.

that thread is amazing. Im never changing my avatar :lol:
#42 Posted by JohnF111 (14093 posts) -
Seriously? There are sh*t tons of websites and games that offer rewards for getting people to sign up or purchase products. You don't seem worried about them looking desperate though._Cadbury_
Actually coming to think of it my own place of work actually do this, if I had a mate looking for work I can recommend them to my boss along with a copy of their CV and if they get a job then me and my mate who gets the job get gift vouchers and some cash. Stupid article making it sound desperate when in fact it's just normal perfectly good behaviour or any company who wishes to use a small incentive with large results which also can't be taxed because they're gifts. It's a win win win, I get money, mate gets a job, company gets cheap hiring method.
#43 Posted by ArisShadows (22645 posts) -

One of your family members is currently missing, buy a VIta of else..

#44 Posted by BPoole96 (22803 posts) -
Wow no wonder Sony's marketing is so bad. They rely on Cows to do the marketing for them and nobody takes Cows seriously.
#45 Posted by Rocker6 (13358 posts) -

Wow no wonder Sony's marketing is so bad. They rely on Cows to do the marketing for them and nobody takes Cows seriously.BPoole96

None of my friends even know what the Vita is, but if someone actually tried persuading me to buy one, I'd feel insulted! :P

#46 Posted by Shewgenja (9634 posts) -

Still more ethical than using Red Rings of Death to pad console sales.

(Read like, still better love story than Twilight meme).

#47 Posted by j_assassin (911 posts) -

Still more ethical than using Red Rings of Death to pad console sales.

(Read like, still better love story than Twilight meme).

Shewgenja
#48 Posted by wakefulness (3989 posts) -

This is nice if a friend who is interested in buying a VITA can sign some dumb litle form to get another friend free PSN credit.

Seems like a win-win scenario for everyone involved. (Also, this has to be the most pissed off I have seen people in sometime over SCEA. Quite wrongly, IMHO.)

#49 Posted by Ghost120x (3917 posts) -
Yes! Overtime pay! Finally!
#50 Posted by Samus3D (1675 posts) -

I'm going to have to pay my friends to get a Vita. So really I'm not getting rewarded.