Sony closing 20 stores in US: Restructuring

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Avatar image for shawn30
#1 Posted by shawn30 (4367 posts) -

http://www.twice.com/articletype/news/sony-us-restructures-will-close-20-stores/110107

San Diego — Sony Electronics is restructuring “to maintain its competitiveness in an evolving consumer electronics market” in the U.S., and as part of the effort it will shut 20 of its stores.

Sony Electronics confirmed in a statement a total staff reduction of one-third by the end of the calendar year, affecting approximately 1,000 employees across all sites. “In addition, in an effort to further streamline costs and continue focus on existing partner relations, Sony announced the closure of 20 U.S. Sony Stores,” the company said.

Sony said the restructuring is “in line with Sony Corporation’s Feb. 6 earnings announcement outlining an estimated headcount reduction of roughly 5,000 employees globally.”

“While these moves were extremely tough, they were absolutely necessary to position us in the best possible place for future growth,” said Mike Fasulo, president and COO of Sony Electronics, in a statement. “I am entirely confident in our ability to turn the business around, in achieving our preferred future, and continue building on our flawless commitment to customer loyalty through the complete entertainment experience only Sony can offer.”

Sony said in its statement it “continues to drive its industry leadership in premium products across all of CE, including all-things 4K, and further plans to reinforce its market leadership through strengthening its 4K product lineup and bolstering 2K models in 2014, with a continued commitment to the future success of its U.S. television business.”

Sony said it “will place an increased focus on its premium products — including its digital imaging line, high-resolution audio and full suite of professional solutions — while leveraging its strengths in hardware, content and gaming.”

Twenty stores in the U.S. are closing: Tysons, Va.; University Village, Wash.; Galleria Dallas, Texas; Forum Shops, Nev.; Pentagon, Va.; Boca Raton, Fla.; Menlo Park, N.J.; Las Americas, Calif.; Camarillo, Calif.; Aurora, Ill.; Gilroy, Calif.; Central Valley, N.Y.; Wrentham, Mass.; Pleasant Prairie, Wis.; San Marcos, Texas; Cherry Creek, Colo.; Dolphin, Fla.; Century City, Calif.; Valley Fair, Calif.; and Comcast, Pa.

Eleven stores remain open, including its New York City flagship store and its SPE store at the Culver City, Calif., studios.

Sony operated 44 retail stores at the chain’s peak in 2008, excluding outlets, and was the 20th largest CE retailer in 2012, according to TWICE’s Top 100 rankings. Sales totaled $829 million, down 7 percent from the prior year, as the company began closing locations.

Sony did not provide further details on other organizational changes regarding this announcement.

****

People losing their jobs suck, but to keep the company going tough decisions have to be made. Still sad though. Sony is in deep trouble, but they are making moves to get out of it.

Avatar image for DaBrainz
#2 Posted by DaBrainz (7721 posts) -

Never heard of a Sony store. The only reason I look at Sony stuff is to confirm how much better Samsung stuff is.

Avatar image for clyde46
#3 Edited by clyde46 (48887 posts) -

Lots of companies are doing this.

Avatar image for noodlevixen
#4 Posted by noodlevixen (480 posts) -

There are Sony stores? Wtf

Avatar image for shawn30
#5 Posted by shawn30 (4367 posts) -

@clyde46 said:

Lots of companies are doing this.

Yeah, its the sign of the times, but not everyone is in as bad a shape as Sony is. Still a sad thing and never mind my thoughts on the PS4, I hope they can turn things around before more people lose their jobs. There's no fanboyism in 5000 jobs lost. That's terrible.

Avatar image for Ghost120x
#6 Edited by Ghost120x (4710 posts) -

Sony had stores in US? Wow! They must not be where I live because where I live not many people are tech savy and only care about beer and cardinals baseball. In fact, in the city where I live, we got our first Microsoft store in the area this year lol.

Avatar image for Chutebox
#7 Edited by Chutebox (40507 posts) -

Smart move, but sucks for those working, obviously.

Brick and mortar can suck it!

Avatar image for ReadingRainbow4
#8 Edited by ReadingRainbow4 (18647 posts) -

Tough times for everybody. Thanks Obama.

Avatar image for lamprey263
#9 Edited by lamprey263 (31315 posts) -

Sony stores I've been to aren't anything special. They seem to exist to create more exposure than to actually make money by themselves, and they don't constantly give away shit like the MS stores do.

Avatar image for kuu2
#10 Posted by kuu2 (8662 posts) -

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

Avatar image for tdkmillsy
#11 Posted by tdkmillsy (2044 posts) -

isn't Microsoft opening more stores.

Just saying

Avatar image for clyde46
#12 Posted by clyde46 (48887 posts) -

@shawn30 said:

@clyde46 said:

Lots of companies are doing this.

Yeah, its the sign of the times, but not everyone is in as bad a shape as Sony is. Still a sad thing and never mind my thoughts on the PS4, I hope they can turn things around before more people lose their jobs. There's no fanboyism in 5000 jobs lost. That's terrible.

Sony are finally adjusting to the times. Its hurting but that is what a big company has to do to stay competitive.

Avatar image for ReadingRainbow4
#13 Edited by ReadingRainbow4 (18647 posts) -

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

And we don't have a day go by without more terrible news about Xbox.

Avatar image for FoxbatAlpha
#14 Posted by FoxbatAlpha (10669 posts) -

They closed one last year in the Outlet Mall by me. So that number is higher than the 20 that are planned for closure.

Sony doing a good job of hiding the facts of doom from investors will soon catch up to them.

Loosing games to cancelations and delays, first party studios laying off people, selling buildings, closing retail locations all point to the writing on the wall. "Going out of business".

Avatar image for FoxbatAlpha
#15 Posted by FoxbatAlpha (10669 posts) -

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

I wonder how this will impact FogFamous: Son of no Shadows? Or what about Gears of Order: 1886-2006?

I just had to.

Avatar image for kuu2
#16 Edited by kuu2 (8662 posts) -

@ReadingRainbow4 said:

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

And we don't have a day go by without more terrible news about Xbox.

Yep lots of rumors about MSoft no doubt, but actual facts about Sony...........

Elop rumor of being CEO

Gears rumor of coming to the PauperStation4

Amazon rumor of purchasing the Xbox brand

Lots of rumors.......

Meanwhile in Sony Land, the ship is sinking, the deck chairs are being rearranged, people are being fired, employees are leaving in droves, and games are getting canned.

Avatar image for ReadingRainbow4
#17 Edited by ReadingRainbow4 (18647 posts) -

@kuu2 said:

@ReadingRainbow4 said:

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

And we don't have a day go by without more terrible news about Xbox.

Yep lots of rumors about MSoft no doubt, but actual facts about Sony...........

Elop rumor of being CEO

Gears rumor of coming to the PauperStation4

Amazon rumor of purchasing the Xbox brand

Lots of rumors.......

Meanwhile in Sony Land, the ship is sinking, the deck chairs are being rearranged, people are being fired, employees are leaving in droves, and games are getting canned.

I think that might just be selective reading on your part.

Avatar image for cainetao11
#18 Posted by cainetao11 (25920 posts) -

@shawn30 said:

@clyde46 said:

Lots of companies are doing this.

Yeah, its the sign of the times, but not everyone is in as bad a shape as Sony is. Still a sad thing and never mind my thoughts on the PS4, I hope they can turn things around before more people lose their jobs. There's no fanboyism in 5000 jobs lost. That's terrible.

I agree. These are tough times for this company. And its sad to see people lose their income. I buy PS consoles and will do my part based on what I like to experience in gaming.

Avatar image for billing
#19 Posted by billing (639 posts) -

@clyde46 said:

Lots of companies are doing this.

There's a lot of companies doing bad.

Avatar image for KBFloYd
#20 Posted by KBFloYd (15555 posts) -

@ReadingRainbow4 said:

Tough times for everybody. Thanks Obama.

obama is the president of japan?

Avatar image for ReadingRainbow4
#21 Posted by ReadingRainbow4 (18647 posts) -

@KBFloYd said:

@ReadingRainbow4 said:

Tough times for everybody. Thanks Obama.

obama is the president of japan?

It's called a domino effect. Sony's also a worldwide company, they aren't just based in japan.

Avatar image for FoxbatAlpha
#22 Posted by FoxbatAlpha (10669 posts) -

Here is some more Red Light sales going on at Sony. Just released.

http://www.utsandiego.com/news/2014/feb/26/Sony-layoffs-Vaio-Sony-Style-Stores/

Avatar image for FoxbatAlpha
#23 Posted by FoxbatAlpha (10669 posts) -

@ReadingRainbow4 said:

@KBFloYd said:

@ReadingRainbow4 said:

Tough times for everybody. Thanks Obama.

obama is the president of japan?

It's called a domino effect. Sony's also a worldwide company, they aren't just based in japan.

You be nice when you own Princess Peach!!!

Avatar image for kuu2
#24 Edited by kuu2 (8662 posts) -

@FoxbatAlpha said:

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

I wonder how this will impact FogFamous: Son of no Shadows? Or what about Gears of Order: 1886-2006?

I just had to.

Awesome!!!!

The funny thing is most Cows have no sense of humor about anything PauperStation negative so it will be lost on them. They will probably get angry.

Avatar image for ReadingRainbow4
#25 Edited by ReadingRainbow4 (18647 posts) -

@FoxbatAlpha said:

Here is some more Red Light sales going on at Sony. Just released.

http://www.utsandiego.com/news/2014/feb/26/Sony-layoffs-Vaio-Sony-Style-Stores/

Removal of the Vaio brand is not new at all. It's kind of common sense it would result in job losses.

Avatar image for cantloginnow
#26 Edited by cantloginnow (381 posts) -

Goodbye Sony.The PS4 is screwed too when the hype dies down,people realize there's no games and 1080p is a fancy way for Sony to hype High res turds.

Avatar image for WilliamRLBaker
#27 Posted by WilliamRLBaker (28810 posts) -

.....but...sheens you said Sony never fires anyone, never cancels games, never sells ip's, and never closers studios and or stores...

Avatar image for kuu2
#28 Posted by kuu2 (8662 posts) -
@ReadingRainbow4 said:

@kuu2 said:

@ReadingRainbow4 said:

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

And we don't have a day go by without more terrible news about Xbox.

Yep lots of rumors about MSoft no doubt, but actual facts about Sony...........

Elop rumor of being CEO

Gears rumor of coming to the PauperStation4

Amazon rumor of purchasing the Xbox brand

Lots of rumors.......

Meanwhile in Sony Land, the ship is sinking, the deck chairs are being rearranged, people are being fired, employees are leaving in droves, and games are getting canned.

I think that might just be selective reading on your part.

Or, we just differ on what would be terrible news.........

Avatar image for kingtito
#30 Edited by kingtito (7072 posts) -

@ReadingRainbow4 said:

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

And we don't have a day go by without more terrible news about Xbox.

Of course you cows think "bad" news for the XOne is something like a price drop. So yeah keep that XOne "bad" news coming.

Avatar image for lostrib
#31 Edited by lostrib (49999 posts) -

Both the Sony and Microsoft stores just seem like a waste of space

Avatar image for ReadingRainbow4
#32 Posted by ReadingRainbow4 (18647 posts) -

@lostrib said:

Both the Sony and Microsoft stores just seem like a waste of space

Yeah I feel the same way, I never visit any of them, even apple although I'm sure the apple stores do well based on Trend setting alone.

Avatar image for kuu2
#33 Posted by kuu2 (8662 posts) -

@lostrib said:

Both the Sony and Microsoft stores just seem like a waste of space

I actually like the classes that MSoft offers at their stores and they will help trouble shoot PCs and tablets even if you didn't buy them there. Plus if you do buy a large electronic device from there they have some of the most affordable warranties around. It is a direct ripoff from Apple but I like having one in my city.

Avatar image for Animal-Mother
#34 Edited by Animal-Mother (27317 posts) -

@shawn30 said:

@clyde46 said:

Lots of companies are doing this.

Yeah, its the sign of the times, but not everyone is in as bad a shape as Sony is. Still a sad thing and never mind my thoughts on the PS4, I hope they can turn things around before more people lose their jobs. There's no fanboyism in 5000 jobs lost. That's terrible.

Everyone has been saying sony is in terrible shape since 08.

http://www.ign.com/articles/2014/02/06/strong-ps4-sales-boost-sony-game-division-profit

http://www.craveonline.com/gaming/articles/641919-successful-ps4-launch-sees-sonys-gaming-profits-rise-by-64

http://blogs.wsj.com/digits/2014/02/06/first-take-on-sony-earnings-not-all-bad/

Avatar image for kuu2
#35 Posted by kuu2 (8662 posts) -

@Desmonic said:

Well, they only sell phones/tablets and consoles now, right? They've let go of PC's, TV and whatnot. Hardly seems worth the cost to maintain dedicated stores. Heck, didn't even seem worth the cost before to be honest.

Hopefully those guys and gals losing their jobs will find something soon enough. That is always a bad thing, no matter who it is.

Very good point. If half of your products are no longer there especially high dollar/margin ones no need for a retail location. Plus the trend of going into a store to purchase electronics in small form factor is pretty much over.

Avatar image for Puggy301
#36 Edited by Puggy301 (191 posts) -

I absolutely do not like seeing people lose their jobs, but is it really necessary for a company like Sony to even have a brick and mortar presence anywhere to sell their products?

Avatar image for Bikouchu35
#37 Edited by Bikouchu35 (8003 posts) -

Sad, I liked the Century city location too :(

Avatar image for TigerSuperman
#38 Posted by TigerSuperman (4331 posts) -

They (were) not as bad as Microsoft stores though, and were easier to find. Now it's the other way around.

Avatar image for KBFloYd
#39 Posted by KBFloYd (15555 posts) -

@FoxbatAlpha said:

@ReadingRainbow4 said:

@KBFloYd said:

@ReadingRainbow4 said:

Tough times for everybody. Thanks Obama.

obama is the president of japan?

It's called a domino effect. Sony's also a worldwide company, they aren't just based in japan.

You be nice when you own Princess Peach!!!

ha

Avatar image for shawn30
#40 Posted by shawn30 (4367 posts) -

@FoxbatAlpha said:

@kuu2 said:

There should be a sticky for Sony's bad financial news that will be going all month long up until their fiscal report comes out in April. I don't think we have gone a week without there being some sort of bad financial news for this company.

I just wonder what will happen to the PauperStation brand? They need to stay around so MSoft is kept honest but I really can't think of a company that would want the brand really.

I wonder how this will impact FogFamous: Son of no Shadows? Or what about Gears of Order: 1886-2006?

I just had to.

Infamous just seems like a forgotten game, sadly. Even Cows don't talk about it unless a new screenshot is revealed. The ORDER OF Gears: War in 1886 is an interesting title though:)

Avatar image for blackace
#41 Posted by blackace (22748 posts) -

@shawn30: OUCH!!! Sony is seriously downsizing this year. Let's see what has happened so far this year.

1. Sony sells their PC/Laptop division to JIP and lays off 5000 workers. http://www.gamespot.com/articles/sony-selling-pc-business-reforming-tv-unit-and-laying-off-5-000-people/1100-6417558/

2. Sony restructuring HDTV Division. Spins it off into a seperate business. http://www.reuters.com/article/2014/02/06/us-sony-results-idUSBREA150AK20140206

3. Sony lays off developers at Santa Monica Studios - http://www.gamesindustry.biz/articles/2014-02-25-layoffs-at-sony-santa-monica

4. Now Sony is closing 20 Sony Stores and laying off another 1000 employees. - http://www.twice.com/articletype/news/sony-us-restructures-will-close-20-stores/110107

This doesn't even include last years selling of 2 HQ buildings and selling $300+ in company stocks. Sony must be seriously hurting for money if they are making all these large cuts and layoffs. Can Kaz save them before the year is over?

Avatar image for MrYaotubo
#42 Posted by MrYaotubo (2873 posts) -

Closing stores,closing studios,selling buildings...interesting times for sony.

Avatar image for blackace
#43 Posted by blackace (22748 posts) -

@noodlevixen said:

There are Sony stores? Wtf

LMAO!! There are APPLE and MICROSOFT stores as well. You didn't know this?

Avatar image for Shewgenja
#44 Edited by Shewgenja (15141 posts) -

Well, hey, when you can't talk about gaming I guess a thread bagging retail stores will do. Good job!

Avatar image for mario-galaxys
#45 Posted by mario-galaxys (574 posts) -

What does this has to do with System Wars?

Avatar image for AmazonTreeBoa
#46 Posted by AmazonTreeBoa (16745 posts) -

I never knew Sony had any stores. Never seen one, so nothing changes for me.

Avatar image for blue_hazy_basic
#47 Edited by blue_hazy_basic (29788 posts) -

@lamprey263 said:

Sony stores I've been to aren't anything special. They seem to exist to create more exposure than to actually make money by themselves, and they don't constantly give away shit like the MS stores do.

They had some cool setups in the one I went to except for the plum guy working there who insisted that wireless speakers were impossible.

TBH dedicated stores seem a bit pointless.

Avatar image for Heil68
#48 Posted by Heil68 (55415 posts) -

The good news just keeps rolling in for SONY. Kaz is a man on a mission...the by gamers for gamers mission since GAMEs are a PILLAR of SONY.

Avatar image for mems_1224
#49 Posted by mems_1224 (54276 posts) -

Ouch, looks like Sony is trying to put out the fire with gas. IDK if they can recover from this.

Avatar image for shawn30
#50 Posted by shawn30 (4367 posts) -
@Animal-Mother said:

@shawn30 said:

@clyde46 said:

Lots of companies are doing this.

Yeah, its the sign of the times, but not everyone is in as bad a shape as Sony is. Still a sad thing and never mind my thoughts on the PS4, I hope they can turn things around before more people lose their jobs. There's no fanboyism in 5000 jobs lost. That's terrible.

Everyone has been saying sony is in terrible shape since 08.

http://www.ign.com/articles/2014/02/06/strong-ps4-sales-boost-sony-game-division-profit

http://www.craveonline.com/gaming/articles/641919-successful-ps4-launch-sees-sonys-gaming-profits-rise-by-64

http://blogs.wsj.com/digits/2014/02/06/first-take-on-sony-earnings-not-all-bad/

Only goes to show how long they've been bleeding before they finally stepped in to do drastic measures. There's a reason a number of financial analysts think Sony could possibly go bankrupt in 2 years. Its not lemmings making this shit up, lol. They are in very bad shape. We'll know in a year if they can turn it around. Sad though for over 5000 people losing their jobs.