The only games I ever pre-order are Pokemon games because in my area, they sell out really fast and stay sold out for 2 - 3 weeks. I like to have it day one. Also, the last two times, I got a buy one get one half off on the last two games as well, so that helps.
For everything else, I just wait for the inevitable GOTY/GOLD/ULTIMATE/COMPLETE edition for $7 on Steam. People that pre-order and buy games day one should go all in and not "complain" if a game doesn't turn out the way they wanted it to be. This is different from someone giving a good or bad opinion on the game. It's for some that say, "I can't believe I spent XX money on this." There are plenty of media outlets that should inform someone if a game is worth it to you or not, even before it releases (note: "to you," not anyone else). Buyer beware and whatnot applies here.
There's a small factor (note: "small") also that involves people wanting to play with their friends as soon as possible. One person says "I'm getting this," and their friend replies "okay, I'll get it too and we can play together." They wouldn't care about the pre-order bonuses, but rather care that they can play a new game with their friends as soon as possible. That's something that pre-order bonuses can't influence.
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