My friends. Beloved. Are you disappointing the art style, all the way down to the UI in Elder Scrolls: Online is basically "Skyrim"?
Daggerfall, Morrowind, Oblivion and Skyrim all have different art-styles. This seems like a cynical cash in of "hey it's Skyrim online". As opposed to elder scrolls online.
Personally I think it would have been more interesting if it just done it's own thing.