@locopatho said:
@charizard1605 said:
I consider price point to be a part of messaging.
Third party support and online functionality is not a factor here- Microsoft has equivalent points in those areas, so it cancels out. I am talking about the points that did make a difference, that tipped the PS4 into becoming the PS2 like success that it is today, and that has to do with Sony's great, and Microsoft's not so great, messaging.
"Third party support and online functionality is not a factor here"? Um, those are both vital areas to get right. The PS3s shoddy/missing/years late multiplats, and poor network at the start of the 7th gen were huge factors. Even towards the end of the gen, PSN collapsed for weeks at a time and massive games like Skyrim were running like crap.
I don't deny Sony's brilliant marketing vs MS's disaster was important too. But no amount of marketing will sell a turd console, gamers are too savvy these days. A PS4 with no/crappy multiplats, a high price, and/or crap online, simply wouldn't be doing as well. It's important to back up the marketing with actual performance, I think the PS4 has both and deserves credit for both.
I am not saying the PS4 (and Sony) doesn't deserve credit here. You are completely misunderstanding me (and possibly the topic itself).
The question is, what is the reason for PS4 selling this well? PS4's insane sales this generation have come at the expense of, and in direct opposition to, sales of its competition (unlike, say, sales of the Wii, where its success did not undermine the X360/PS3 market at all). The PS4 is selling so well at the expense of Xbox One.
Assessing and answering that question, then, one needs to consider exactly why that is the case- what does the PS4 have that the Xbox One does not?
Third party games? The level of support is roughly equivalent on both systems. Online functionality? Same, and in fact, it can be argued that going into this generation, Xbox had superior online functionality (though I do not believe that holds true any more).
So why exactly does the PS4 sell more than the Xbox One, which is a very similar system? Because Sony marketed it right- it's a simple, no nonsense gamer focused system, that was their vision, they stuck to it from day one, and they delivered on that message very effectively. The reason this is the deciding factor is because precisely Microsoft bungled its messaging so much- everything from what the Xbox One is (is it an iPad for the living room, or a gaming console? A part of the Xbox media ecosystem, or of the larger Windows one?), to its policies, games support (is a game an exclusive or not? How long is it an exclusive), everything has been confused. The marketing has been ineffective. The synonymity and ubiquity that Xbox enjoyed with third party games does not hold true anymore, because Sony's clarity of vision with the PS4 has made it a better, more powerful machines, and third party games are uniformly better on that system.
And that is it, ultimately- Microsoft fucked up the messaging for Xbox One, and it can be argued continues to do so. Sony got it right, and continues to get it right. That is the reason the PS4 sells, at the expense of the Xbox One.
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