The Xbox One is launching in Japan today, but it doesn't sound like the Japanese are very excited about it...
Microsoft and Xbox have never had much success in the Japanese market. That’s just a sad fact of life, and how things have been. You sort of come to accept that, in spite of some concerted efforts made by Microsoft to push the Xbox in Japan (particularly with the Xbox 360 in its early years), the Japanese people don’t seem to, well, give a fuck about Xbox.
Sad, isn’t it?
If you were one of those people who was actually expecting that to change with the Xbox One- and honestly, there was a more real chance of that happening than you’d think- well, it doesn’t seem like the Japanese are interested in Microsoft’s offering this time around, as an industry insider has confirmed that pre-orders for the Xbox One are minimal, and that Microsoft will almost certainly have a minimal presence at the Tokyo Game Show.
That, right there, is pretty telling (and if Microsoft's presence at the Tokyo Game Show is indeed minimal, it will basically seal the fate of the Xbox One from the get go).
Unfortunately, Microsoft itself has high hopes from the Xbox One, even though it seems pretty obvious that the console won't exactly set the charts on fire there.
“I want a better performance than our past consoles. With a generational change between game consoles there’s a possibility that the market share could shift as well. We have set big goals,” said head of Xbox in Japan, Takashi Sensui.
It’s an admirable goal, and really, I wish them all the best- I want the Xbox to do well in Japan, the more consoles that do well there, the better it is for me as a gamer in the end- but I simply don’t think it’s going to happen. Outside of a few odd games like Persona, Final Fantasy, and some of Nintendo’s stuff, I’m not sure the Japanese care anymore.
I hope the Xbox One does well, because, well, I want a thriving console market, but it seems less and less likely...