They point to research conducted by Microsoft, indicating “that players really hardly remember the plots of the games that they play. When they were asked, ‘tell me the plot of your favorite movie,’ they did it at length, and very accurately. When they were asked, ‘tell me the plot of your favorite TV show,’ they did it at length, and very accurately. ‘Tell me the plot of your favorite game.’ Not so much at length, not so accurate.”
The data does indicate, however, that characters are different: “game characters were consistently remembered, but not necessarily for their role in the plot,” the men said, citing Microsoft’s research.
“So the question is,” he later continued, “how much does the third act pay off, that you’re putting so much work into, as you’re trying to structure your plot, intricately. How much does that matter, when the fact is that a majority of your players are never even going to see it?”
So what are your thoughts? I highly disagree myself and think a story in a game is really important in the singleplayer