Source: http://www.eurogamer.net/articles/2015-04-22-nba-2k15-unlocked-on-xbox-one-this-weekend
So, the game is set to be unlocked this weekend for all Gold subscribers. You can carry over your saves and achievements if you opt to buy the game after the trial. There's also going to be a 40 percent discount on the game and all related content.
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