It's nice to be able to act as if you're not competing. It saves you the trouble of actually having to work (thank God for that Blue Ocean, if it succeeds), you can set your own pathetic standards, and you can act like you own and run a monopoly in the area you operate (no wonder Nintendo likes to think they don't compete, then they have no reason to lower their prices, as they never do). Nintendo thinking it doesn't compete is just one more way it reinforces its self-delusion that it's perfectly ok to march to its own snail's pace. Unfortunately, reality is showing them otherwise, but instead of acknowledging it, they tuck their tails between their legs and run away to try something where they won't have opposition.
The truly sad thing about Nintendo is that through this very attitude, they allow themselves to be pushed around. If they decide to pursue something in the market, it's only to the point that somebody else doesn't infringe upon it. If it does, they run. Never stand their own ground, they either succeed in one area and dominate it, or run at the first sight if they at all have to actually have to fight over it. Strikes me as a pretty terrible way to run a company. I don't know how any company CAN be a success while nurturing even the slightest phobia of competition. That's part of what running a business entails. You shouldn't run away, you should run towards it.
And we're seeing where it's getting Nintendo. Keep up the corporate cowardice, Iwata. Keep your running shoes on, it's what you're good at.
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