Nintendo Planning Year Long Marketing Campaign for MK8

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Avatar image for charizard1605
#1 Edited by charizard1605 (74956 posts) -

Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.

It is already underway with a social media programme designed to get gamers nostalgic about classic Mario Kart moments.

This will lead into a launch campaign, which includes online and TV activity and will run from May 30th (the game’s launch) right up until the end of the year.

“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK’s Mario brand manager Roger Langford.

“For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.”

SOURCE

Nintendo actually getting Wii U related marketing right? What reality is this?

Avatar image for Blabadon
#3 Posted by Blabadon (32740 posts) -

As long as Smash gets a bigger one, this sounds fine and smart.

Avatar image for PurpleMan5000
#4 Edited by PurpleMan5000 (8880 posts) -

It seems kind of odd to not start marketing the game before its launch date.

Avatar image for charizard1605
#5 Edited by charizard1605 (74956 posts) -

@PurpleMan5000 said:

It seems kind of odd to not start marketing the game before its launch date.

“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK’s Mario brand manager Roger Langford.

Avatar image for PurpleMan5000
#6 Posted by PurpleMan5000 (8880 posts) -

@charizard1605 said:

@PurpleMan5000 said:

It seems kind of odd to not start marketing the game before its launch date.

“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK’s Mario brand manager Roger Langford.

Yeah, but the tv and online activity doesn't start until May 30. Their other marketing is probably something like a Nintendo Direct. The only people who watch those are already going to purchase Mario Kart 8 at launch.

Avatar image for charizard1605
#7 Posted by charizard1605 (74956 posts) -

@PurpleMan5000 said:

@charizard1605 said:

@PurpleMan5000 said:

It seems kind of odd to not start marketing the game before its launch date.

“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK’s Mario brand manager Roger Langford.

Yeah, but the tv and online activity doesn't start until May 30. Their other marketing is probably something like a Nintendo Direct. The only people who watch those are already going to purchase Mario Kart 8 at launch.

I think they mean they will continue their TV campaign post launch, not that they will start it post launch, but I might be wrong.

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#8 Posted by MonsieurX (35299 posts) -

Marketing it until Chrismas?

That's madness!

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#9 Posted by YearoftheSnake5 (9010 posts) -

I suppose it's a start. Whether the marketing campaign will be worth a damn has yet to be seen.

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#10 Posted by freedomfreak (48813 posts) -

Well, people love Mario Kart, so it's good that they're letting those people know that there's one available.

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#12 Posted by charizard1605 (74956 posts) -

@Desmonic said:

Here's how Ninty should market the MK8 bundle and get some juicy stealth sales... >.>....

Dem Paint skillzz, yo!

Shop the PS4 console over the Wii U ffs, come on Desmonic, do it properly

Avatar image for Bread_or_Decide
#13 Edited by Bread_or_Decide (22283 posts) -

This game looks like the business. Hands down my most anticipated release this year so far.

Avatar image for SolidGame_basic
#14 Posted by SolidGame_basic (20924 posts) -

Nintendo is not as dumb as we think. Sure they messed up their launch year, but still, it's far from over.

Avatar image for Bread_or_Decide
#16 Edited by Bread_or_Decide (22283 posts) -

@SolidGame_basic said:

Nintendo is not as dumb as we think. Sure they messed up their launch year, but still, it's far from over.

If they can turn around the 3DS then nothing is impossible.

Avatar image for charizard1605
#17 Posted by charizard1605 (74956 posts) -

@Bread_or_Decide said:

This game looks like the business. Hands down my most anticipated release this year so far.

Absolutely. If you had told me last year that my most anticipated game would be fucking Mario Kart, I would have laughed, but man this game looks absolutely amazing.

@SolidGame_basic said:

Nintendo is not as dumb as we think. Sure they messed up their launch year, but still, it's far from over.

I disagree :P

As for this game and the Wii U, I am sure it will help, but I seriously don't see it jolting the system out of last place, for example. I just hope it saves it from a ghastly sub 10 million sold worldwide LTD, though.

Avatar image for SolidGame_basic
#19 Edited by SolidGame_basic (20924 posts) -

@charizard1605 said:

@Bread_or_Decide said:

This game looks like the business. Hands down my most anticipated release this year so far.

Absolutely. If you had told me last year that my most anticipated game would be fucking Mario Kart, I would have laughed, but man this game looks absolutely amazing.

@SolidGame_basic said:

Nintendo is not as dumb as we think. Sure they messed up their launch year, but still, it's far from over.

I disagree :P

As for this game and the Wii U, I am sure it will help, but I seriously don't see it jolting the system out of last place, for example. I just hope it saves it from a ghastly sub 10 million sold worldwide LTD, though.

I think we can all agree that I'd pwn you both in MK

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#20 Edited by aroxx_ab (12650 posts) -

Hope Mario kart 8 is not all WiiU got this whole year... :(

Avatar image for charizard1605
#21 Posted by charizard1605 (74956 posts) -

@aroxx_ab said:

Hope Mario kart 8 is not all WiiU got this whole year... :(

Man, do you all even pay attention? The Wii U already has like four other exclusives confirmed for this year including Bayonetta 2 and Smash Bros. Why make a useless comment like this at all?

Avatar image for Demonjoe93
#22 Posted by Demonjoe93 (9869 posts) -

That will definitely help. Wii-U's going to get a shot in the arm. Only question is how much of a shot it will be.

Avatar image for VendettaRed07
#23 Posted by VendettaRed07 (14012 posts) -

@Bread_or_Decide said:

@SolidGame_basic said:

Nintendo is not as dumb as we think. Sure they messed up their launch year, but still, it's far from over.

If they can turn around the 3DS then nothing is impossible.

@Bread_or_Decide said:

This game looks like the business. Hands down my most anticipated release this year so far.

Who are you and what have you done with Bread_or_Decide

Avatar image for charizard1605
#24 Edited by charizard1605 (74956 posts) -

@SolidGame_basic said:

@charizard1605 said:

@Bread_or_Decide said:

This game looks like the business. Hands down my most anticipated release this year so far.

Absolutely. If you had told me last year that my most anticipated game would be fucking Mario Kart, I would have laughed, but man this game looks absolutely amazing.

@SolidGame_basic said:

Nintendo is not as dumb as we think. Sure they messed up their launch year, but still, it's far from over.

I disagree :P

As for this game and the Wii U, I am sure it will help, but I seriously don't see it jolting the system out of last place, for example. I just hope it saves it from a ghastly sub 10 million sold worldwide LTD, though.

I think we can all agree that I'd pwn you both in MK

If I am as bad at this as I am at Mario Kart 7, that won't be too difficult for you :P

Avatar image for LegatoSkyheart
#25 Posted by LegatoSkyheart (28522 posts) -

This is Marketing Right?

This is more like Marketing the only game Nintendo has for the WiiU all year.

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#26 Posted by Shinobishyguy (22918 posts) -

@LegatoSkyheart: ever hear of a little thing called smash bros?

Avatar image for charizard1605
#27 Posted by charizard1605 (74956 posts) -

@LegatoSkyheart said:

This is Marketing Right?

This is more like Marketing the only game Nintendo has for the WiiU all year.

Definitely. I mean, it's not like Hyrule Warriors, X, Bayonetta 2, and freaking Smash Bros. aren't all confirmed for this year as well. Mario Kart 8 is it.

Avatar image for LegatoSkyheart
#28 Posted by LegatoSkyheart (28522 posts) -

@Shinobishyguy said:

@LegatoSkyheart: ever hear of a little thing called smash bros?

ever hear a thing called Winter 2014 that can stretch to February 2015?

@charizard1605 said:

@LegatoSkyheart said:

This is Marketing Right?

This is more like Marketing the only game Nintendo has for the WiiU all year.

Definitely. I mean, it's not like Hyrule Warriors, X, Bayonetta 2, and freaking Smash Bros. aren't all confirmed for this year as well. Mario Kart 8 is it.

Yeah I mean it's not like we're going to be waiting 3-4 month intervals between each and everyone of them. BTW Smash Bros. 3DS will release in the end of August. That's still technically Summer!

Avatar image for foxhound_fox
#29 Edited by foxhound_fox (95256 posts) -

Nostalgia made NSMB a massive franchise.

This could be the thing that reinvigorates the U... like I've been predicting since it went flaccid on launch.

Avatar image for JangoWuzHere
#30 Posted by JangoWuzHere (19015 posts) -

@charizard1605 said:

@LegatoSkyheart said:

This is Marketing Right?

This is more like Marketing the only game Nintendo has for the WiiU all year.

Definitely. I mean, it's not like Hyrule Warriors, X, Bayonetta 2, and freaking Smash Bros. aren't all confirmed for this year as well. Mario Kart 8 is it.

Hyrule Warriors? People are getting excited for dynasty warrior products now?

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#31 Posted by Big_Pecks (5918 posts) -

There's nothing else to advertise until SSB4.

Avatar image for foxhound_fox
#32 Edited by foxhound_fox (95256 posts) -

@Big_Pecks said:

There's nothing else to advertise until SSB4.

Uhh...

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#33 Posted by drummerdave9099 (2237 posts) -

Let's gooooooooo!!!

Avatar image for Big_Pecks
#34 Posted by Big_Pecks (5918 posts) -

@foxhound_fox said:

@Big_Pecks said:

There's nothing else to advertise until SSB4.

Uhh...

Bayonetta isn't Nintendo's own though.

Avatar image for Bardock47
#35 Posted by Bardock47 (5429 posts) -

Excited for MK8, probably will have a get together with a bunch of friends for it. I'm more pumped for smash.....just hope that Snake returns, even though my gut tells me its pretty slim.

Avatar image for nintendoboy16
#36 Edited by nintendoboy16 (31377 posts) -

@Big_Pecks said:

@foxhound_fox said:

@Big_Pecks said:

There's nothing else to advertise until SSB4.

Uhh...

Bayonetta isn't Nintendo's own though.

No, but they have a pretty big responsibility with it because they funded the damn game.

Avatar image for MirkoS77
#37 Posted by MirkoS77 (11068 posts) -

Well at least they're marketing. Maybe the are getting the message that it is wise to invest in promoting their product.

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#38 Posted by superbuuman (4883 posts) -

Let's hope they do it for exclusives like Bayonetta 2 & Hyrule Warriors too..not just their own games. :p

Avatar image for Sweenix
#39 Edited by Sweenix (5957 posts) -

It won't change the fate of the wii u

It's dead regardless.

Avatar image for Kingpin0114
#40 Posted by Kingpin0114 (2607 posts) -

But Nintendo doesn't know how to market anymore.

Seriously though, that's good. MK will probably be the WiiU highest selling game. If Bayonetta 2 really comes out this year, then that is when I will be getting a WiiU.

Avatar image for Kjranu
#41 Posted by Kjranu (1657 posts) -

@charizard1605 said:

Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.

It is already underway with a social media programme designed to get gamers nostalgic about classic Mario Kart moments.

This will lead into a launch campaign, which includes online and TV activity and will run from May 30th (the game’s launch) right up until the end of the year.

“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK’s Mario brand manager Roger Langford.

“For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.”

SOURCE

Nintendo actually getting Wii U related marketing right? What reality is this?

It's kind of sad that Nintendo's only hot game is a kart racing game though.

Avatar image for 93BlackHawk93
#42 Posted by 93BlackHawk93 (7925 posts) -

@charizard1605 said:

@LegatoSkyheart said:

This is Marketing Right?

This is more like Marketing the only game Nintendo has for the WiiU all year.

Definitely. I mean, it's not like Hyrule Warriors, X, Bayonetta 2, and freaking Smash Bros. aren't all confirmed for this year as well. Mario Kart 8 is it.

Hope Shin Megami Tensei X Fire Emblem isn't canned.

Avatar image for DocSanchez
#43 Posted by DocSanchez (3579 posts) -

Bring back the family with the dancing kid. Nintendo marketing is always sooooo good.

Avatar image for foxhound_fox
#44 Posted by foxhound_fox (95256 posts) -

@Big_Pecks said:

@foxhound_fox said:

@Big_Pecks said:

There's nothing else to advertise until SSB4.

Uhh...

Bayonetta isn't Nintendo's own though.

It's being funded and published by Nintendo. It's like Banjo Kazooie was on the N64. Not first party, but big enough and important enough that they need to get behind it 100%.

Avatar image for ribstaylor1
#45 Edited by Ribstaylor1 (2186 posts) -

I haven't seen a good commercial for a Nintendo product in years. I literally can't remember single Nintendo ad I've seen that was decent. They really need to work on that.

Like one ad saw actually had the family and kids playing tenis with the wii mote to start off with, then ends as a wii-u commercial... No wonder the damn thing didn't sell most people think it's the wii.

Avatar image for wolverine4262
#46 Edited by wolverine4262 (20726 posts) -

Its nice to see Ninty spending some of their money, but I cant help thinking that it would be better spent elsewhere. Things like new ips, reviving old ips, a competent online infrastructure and UI, etc.

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#47 Posted by speedfreak48t5p (11906 posts) -

@MonsieurX said:

Marketing it until Chrismas?

That's madness!

Sony could learn from this.

Avatar image for Shewgenja
#48 Posted by Shewgenja (16163 posts) -

Seems like only yesterday that Nintendo wasn't getting the best version of Mortal Kombat. Now they are spending a year of marketing budget on the series.

Avatar image for nintendoboy16
#49 Edited by nintendoboy16 (31377 posts) -

@Shewgenja said:

Seems like only yesterday that Nintendo wasn't getting the best version of Mortal Kombat. Now they are spending a year of marketing budget on the series.

I see what you did there. :P

Avatar image for Shewgenja
#50 Posted by Shewgenja (16163 posts) -

@nintendoboy16 said:

@Shewgenja said:

Seems like only yesterday that Nintendo wasn't getting the best version of Mortal Kombat. Now they are spending a year of marketing budget on the series.

I see what you did there. :P

^_^