"[These are] the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland," he said.
"Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games]."
Miyamoto's comments mark the first time a Nintendo executive, and a longstanding member on its board of directors, has publicly outlined intentions to shift away from casual customers.
In an age where Apple and Android smartphones have become the leading games platforms for the casual audience, Miyamoto says Nintendo no longer needs to reach out to those customers.
"In the days of DS and Wii, Nintendo tried its best to expand the gaming population," he said.
"Fortunately, because of the spread of smart devices, people take games for granted now. It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives."
Source, but these are just bits from the big Nintendo feature in the new print issue of the EDGE magazine.