Xbox UK marketing boss Harvey Eagle told CVG that, while he doesn't personally see a meaningful graphical difference between PS4 games and their Xbox One equivalents, he does understand the negative publicity has become an issue.
"I think it's a perception challenge, absolutely," Eagle told CVG.
"If you put third-party games side-by-side that are running at slightly different resolutions or frame rates, then unless you are using a screen that's more than 60 inches big, I defy you to really see the difference. I personally struggle to see the difference."
Nevertheless, Eagle believes the Xbox One team needs to overcome the challenge, adding that an updated console operating system will give developers more GPU resources.
I'm getting mixed messages here. First Eagle says that frame rate/resolution isn't noticeable. Then he reminds us that even though it's non issue they're wasting resources trying to play catch up with the PS4.