Media Create Sales: Nintendo Still On Top

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#1  Edited By deactivated-5d6bb9cb2ee20
Member since 2006 • 82724 Posts

Media Create Sales: Week 33, 2014 (Aug 11 - Aug 17)

01./01. [3DS] Yo-kai Watch 2: Ganso / Honke <RPG> (Level 5) {2014.07.10} (¥4.937) - 118.526 / 2.212.518 (-2%)

02./00. [WIU] Hyrule Warriors # <ACT> (Koei Tecmo) {2014.08.14} (¥7.980) - 69.090 / NEW

03./05. [3DS] Yoshi's New Island <ACT> (Nintendo) {2014.07.24} (¥4.936) - 29.933 / 144.162 (+32%)

04./06. [WIU] Mario Kart 8 <RCE> (Nintendo) {2014.05.29} (¥6.156) - 28.221 / 627.635 (+35%)

05./02. [3DS] Dragon Ball Heroes: Ultimate Mission 2 <TBL> (Bandai Namco Games) {2014.08.07} (¥6.145) - 27.273 / 108.857 (-67%)

06./00. [PSV] Monster Hunter Frontier G: Beginner's Package <ACT> (Capcom) {2014.08.13} (¥6.264) - 21.169 / NEW

07./04. [PS3] Ultra Street Fighter IV # <FTG> (Capcom) {2014.08.07} (¥4.309) - 11.604 / 53.931 (-73%)

08./08. [3DS] Taiko no Tatsujin: Don to Katsu no Jikuu Daibouken <ACT> (Bandai Namco Games) {2014.06.26} (¥5.119) - 10.879 / 138.721 (+29%)

09./09. [3DS] Yo-kai Watch <RPG> (Level 5) {2013.07.11} (¥4.800) - 10.420 / 1.245.042 (+42%)

10./03. [3DS] Senran Kagura 2: Crimson # <ACT> (Marvelous AQL) {2014.08.07} (¥6.998) - 9.624 / 56.119 (-79%)

11./15. [3DS] Pokemon Art Academy <HOB> (Nintendo) {2014.06.19} (¥3.908) - 6.644 / 91.232 (+54%)

12./11. [PS3] Grand Theft Auto V (Bargain Edition) <ACT> (Rockstar Games) {2014.06.26} (¥5.389) - 6.286 / 45.283 (+18%)

13./12. [3DS] Pokemon X / Y # <RPG> (Pokemon Co.) {2013.10.12} (¥4.800) - 6.053 / 4.127.888 (+23%)

14./20. [3DS] Mario Kart 7 <RCE> (Nintendo) {2011.12.01} (¥4.800) - 5.535 / 2.368.112 (+55%)

15./26. [3DS] Mario Party: Island Tour <ETC> (Nintendo) {2014.03.20} (¥4.800) - 4.728 / 423.075

16./16. [3DS] Gundam Tri Age SP <TBL> (Bandai Namco Games) {2014.07.17} (¥6.145) - 4.705 / 41.748 (+14%)

17./18. [PSV] Freedom Wars <ACT> (Sony Computer Entertainment) {2014.06.26} (¥6.264) - 4.542 / 280.209 (+17%)

18./21. [3DS] Animal Crossing: New Leaf # <ETC> (Nintendo) {2012.11.08} (¥4.800) - 4.447 / 3.774.698

19./24. [PSV] Sword Art Online: Hollow Fragment # <RPG> (Bandai Namco Games) {2014.04.24} (¥6.664) - 3.984 / 238.539

20./27. [3DS] Monster Hunter 4 # <ACT> (Capcom) {2013.09.14} (¥5.990) - 3.796 / 3.327.503

Top 20

3DS - 13

PSV - 3

PS3 - 2

WIU - 2

Hardware Sales:

Nintendo 3DS: 51,794 (41,045)
PlayStation Vita: 22,316 (18,428)
Wii U: 18,161 (13,598)
PlayStation 4: 6,913 (5,470)
PlayStation 3: 6,260 (6,486)
PlayStation Portable: 416 (301)
Xbox 360: 160 (151)

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#2 Bigboi500
Member since 2007 • 35550 Posts

Woah, Wii U is tripling up on PS4.

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#3 Heil68
Member since 2004 • 60718 Posts

Good thing Nintendo has Japan with WiiU.

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#4 IamAdorable
Member since 2013 • 407 Posts

I am not surprised to see Hyrule Warriors up there. Japan likes Dynasty Warriors.

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#5  Edited By PurpleMan5000
Member since 2011 • 10531 Posts

Hopefully with the eshop, more J-devs see the value of localizing their games for the west on the Wii U this gen.

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#6 Blabadon
Member since 2008 • 33030 Posts

Just for the record, all hardware sales increased from last week.

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#7 deactivated-5d6bb9cb2ee20
Member since 2006 • 82724 Posts

@Blabadon said:

Just for the record, all hardware sales increased from last week.

Indeed. It was Obon week.

I should probably add last week's sales, actually, good catch.

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#8 Bread_or_Decide
Member since 2007 • 29761 Posts

Vita and Wii U killing it. CRAZY.

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#9  Edited By YearoftheSnake5
Member since 2005 • 9716 Posts

Wii U more than doubles PS4 sales. Crazy.

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#10 enzyme36
Member since 2007 • 5559 Posts

Yeah Nintendo should definitely get out of the hardware business...

/sarcasm

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#11  Edited By DrRockso87
Member since 2010 • 2647 Posts

Sony needs to announce a new Tales of... title or something exclusive to PS4 because the Wii-U is killing the PS4 lately.

Glad to see every system received a bump though (even 360 huh).

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#12 PikachuDude860
Member since 2014 • 1810 Posts

Hopefully this could lead to some hardware sales for Wii U in Japan. It could help push global sales.

I expect Bayonetta 2 to sell a significant amount as well.

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#13 gamefan67
Member since 2004 • 10034 Posts

Out of curiosity what do Warriors games usually sale first week?

Still good for the WiiU considering the small install base. Hoping HW has some legs to at least reach the 150-200k mark.

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#14 dotWithShoes
Member since 2006 • 5596 Posts

@Blabadon said:

Just for the record, all hardware sales increased from last week.

PS3 sales went down.

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#15  Edited By KBFloYd
Member since 2009 • 22714 Posts

hmmm that means hyrule warriors will sell about 150k for its first month....thats not as good as tecmo hoped.

very nice sales boost on the U though.

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#16 SolidGame_basic  Online
Member since 2003 • 45238 Posts

Meh

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#17 bunchanumbers
Member since 2013 • 5709 Posts

wow way to go Nintendo! And here people think that its all Nintendoom. They about tripled up on the PS4.

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#18  Edited By Kjranu
Member since 2012 • 1802 Posts

Selling 69,000 units of a major console IP is considered good news in Japan? Ha!

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#19 Kjranu
Member since 2012 • 1802 Posts

@bunchanumbers said:

wow way to go Nintendo! And here people think that its all Nintendoom. They about tripled up on the PS4.

18,000 Wii U units sold... Yeah, that's something to celebrate about. I guess Microsoft would be if that was what Xbox 360 sold.

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#20 lamprey263
Member since 2006 • 44598 Posts

I'm stoked for Hyrule Warriors, put in my pre-order yesterday. Just a little over a month away.

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#21 smashed_pinata
Member since 2005 • 3747 Posts

Dear lawwwwwwwwddd, dat NDC.

Put a nail in SONY's coffin PS4 is DEAD. GG SONY maybe next gen

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#22 TheGreatGeneral
Member since 2014 • 717 Posts

Are people really expecting the WiiU to stay ahead or are you guys just temporaly celebrating?

I cant see the WiiU to stay above the PS4 for very long. Maybe next year or at the latest when FFXV releases the situation will be complettly different.

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#23 nintendoboy16
Member since 2007 • 41558 Posts

@thegreatgeneral said:

Are people really expecting the WiiU to stay ahead or are you guys just temporaly celebrating?

I cant see the WiiU to stay above the PS4 for very long. Maybe next year or at the latest when FFXV releases the situation will be complettly different.

lok I'm sorry, but FF XV? lol

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#24 sonic_spark
Member since 2003 • 6195 Posts

Mark my words... wait until Smash Bros. comes out.

I hope Hyrule Warriors is good. My hype level is zero at the moment.

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#25 super600  Moderator
Member since 2007 • 33103 Posts

@DrRockso87 said:

Sony needs to announce a new Tales of... title or something exclusive to PS4 because the Wii-U is killing the PS4 lately.

Glad to see every system received a bump though (even 360 huh).

I don't think anything exclusive will help the ps4 that much now. It will take at least a year and a half for the ps4 to start selling better anyway.

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#26  Edited By super600  Moderator
Member since 2007 • 33103 Posts

@thegreatgeneral said:

Are people really expecting the WiiU to stay ahead or are you guys just temporaly celebrating?

I cant see the WiiU to stay above the PS4 for very long. Maybe next year or at the latest when FFXV releases the situation will be complettly different.

I'm expecting the WiiU to stay ahead of the PS4 for at least 3 years and maybe forever in Japan. The WiiU's lead is above 1.2 million right now.I don't think the PS4 will sell over 1 million per year and next year the ps4 will sell slightly better or worse than what it sold this year.

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#27  Edited By nutcrackr
Member since 2004 • 13032 Posts

Why are so many buying the ps vita?

edit: for monster hunter ok

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#28  Edited By PannicAtack
Member since 2006 • 21040 Posts

Wii U... selling more... than the PS4...

I'm confused. I'm very deeply confused.

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#30  Edited By Basinboy
Member since 2003 • 14498 Posts

It's like Japan is opposite world

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#31 Nike_Air
Member since 2006 • 19733 Posts

PS3 beats Wii60 once again.

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#32  Edited By super600  Moderator
Member since 2007 • 33103 Posts

@speak_low said:

Enjoy this small lead, Wii U. But the PS4 is coming to overtake you soon.

I can't say for sure, but these big AAA online games like Destiny and The Division could actually be somewhat successful in Japan. They are not FPS or third-person shooters that are excessively dudebros, or feature brawny leads like Marcus from Gears of War. These games will have customizable characters, minor RPG elements and ongoing team events they can have with their friends. I see more possible ways for them to be engaged with these types of games than, say, an annual COD title (and could be seen as a better $60 value in the long run).

I mean, it's not crazy to hold out hope that these games can have hidden potential for popularity, when people keep looking at Hyrule Warriors, the ultimate in repetitive, shallow gameplay, and hoping that will give the Wii U a boost. Wii U has their hopefuls, and so does the PS4 (and in my opinion it has more of them in the long run that could get Japan gamers excited again).

In about three or four years(or maybe never). I read on gaf that it won't be that easy to get rid of the WiiU's lead in Japan.The WiiU's lead will grow to 1.5+ million by the time the PS4 starts to outsell the WiiU. The earliest the PS4 may be able to reach the WiiU's ltd is by late 2016, but it will most likely reach it by mid to late 2017(but this depends on when nintendo releases their next console) or later. There next console may be able to hurt the ps4's potential to sell well later this gen. Also by 2016 the WiiU's ltd will most likely be over 3 million while the ps4 will most likely be under 2 millon in Japan. In 2017 the ps4 may be around 2.5 million while the WiiU will be around 3.5 or 4 million.The WiiU will continue to increase it's lead for at least another year(and maybe even longer). And destiny will sell a ton on the ps3 and not that much on the ps4.It's ability to move ps4 hardware will be negligible.

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#33  Edited By KBFloYd
Member since 2009 • 22714 Posts

@speak_low said:

Enjoy this small lead, Wii U. But the PS4 is coming to overtake you soon.

I can't say for sure, but these big AAA online games like Destiny and The Division could actually be somewhat successful in Japan. They are not FPS or third-person shooters that are excessively dudebros, or feature brawny leads like Marcus from Gears of War. These games will have customizable characters, minor RPG elements and ongoing team events they can have with their friends. I see more possible ways for them to be engaged with these types of games than, say, an annual COD title (and could be seen as a better $60 value in the long run).

I mean, it's not crazy to hold out hope that these games can have hidden potential for popularity, when people keep looking at Hyrule Warriors, the ultimate in repetitive, shallow gameplay, and hoping that will give the Wii U a boost. Wii U has their hopefuls, and so does the PS4 (and in my opinion it has more of them in the long run that could get Japan gamers excited again).

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#35 super600  Moderator
Member since 2007 • 33103 Posts

@speak_low said:

@super600 said:

In about three or four years(or maybe never). I read on gaf that it won't be that easy to get rid of the WiiU's lead in Japan.The WiiU's lead will grow to 1.5+ million by the time the PS4 starts to outsell the WiiU. The earliest the PS4 may be able to reach the WiiU's ltd is by late 2016, but it will most likely reach it by mid to late 2017(but this depends on when nintendo releases their next console) or later. There next console may be able to hurt the ps4's potential to sell well later this gen. Also by 2016 the WiiU's ltd will most likely be over 3 million while the ps4 will most likely be under 2 millon in Japan. In 2017 the ps4 may be around 2.5 million while the WiiU will be around 3.5 or 4 million.The WiiU will continue to increase it's lead for at least another year(and maybe even longer). And destiny will sell a ton on the ps3 and not that much on the ps4.It's ability to move ps4 hardware will be negligible.

That's possible, but I think the PS4 overtaking the Wii U will happen much sooner than three to four years. PS4 will accelerate upwards, faster than most expected, and the Wii U will decelerate downward at an alarming rate. The gap, to me, won't be some fixed solid thing like it is in NA. I think the PS4<->Wii U gap will evaporate and close up fast, and they will switch positions as soon as late next year.

I don't think the Wii U will sell at a steady clip next year (a few months after SSBU has come out). I think it will crash hard in 2015. IMO it's going to be absolutely brutal to look at the 2015 Media Create numbers for the Wii U. After SSBU, there just aren't enough games and the numbers will be so low again, that people will bring back the "Welp, home consoles in Japan are dead" statements again (but why are they gloating now that the Wii U is ahead and had a bump? So are home consoles dead or not dead in Japan? Can they make up their minds, since the very first thing they look at are the home console numbers on Media Create every week).

Like I said, I can't say for sure if these games will be successful, but PS4 will be getting more of those expansive, online-rich games as soon as this year and next year. That could help a lot (if they hype Hyrule Warriors and Bayo 2, let us hype Destiny at least). Sony's 2015 E3 could have lots of announcements that could reinvigorate Japanese interest (I see Nintendo's 2015 E3 possibly being their smallest yet this gen as they are preparing for their successor soon), and third-party games as varied as Watch_Dogs, Wolfenstein New Order, GTA V, Ultra SF4 and TLOU chart in the Top Ten in Japan (and GTA V is still on the charts). They may not all break Japan records but they help give that perceived "reliable console support" that new potential consumers love to see.

Throw in the familiar successes like MGS, Kingdom Hearts, Final Fantasy and other important franchise names, and all of this combined is already 50 more franchises the Wii U won't have, more online games (to extend the life of these $60 games), and a more vibrant stream of third-party support (to fill the droughts), and possibly more Japan-centric titles announced at E3. PS4 is weak now in sales because these things haven't occurred or come out yet.

Nintendo owners keep looking at whether certain games will help give a boost. That to me shows they are admitting the Wii U online and third-party is lacking (and not going to change much) compared to the competition, and need to rely on those big, staggered releases to "save" the console. My argument is that Sony's success comes from a better strategy - a slower, continued build up and constancy of support and (one day) deeper and more varied library is what will add immense value to the PS4 console in the eyes of Japanese gamers (who are still buying a PS3 - so interest isn't completely dead yet in the Sony brand and home consoles).

I'm not saying it's better (actually, it is), but Sony's longevity approach and slow buildup is different to the way Nintendo is randomly handling things in Japan with the Wii U, where they rely on hotspots of sales, all spaced far apart - some of which never come. The results are far more erratic, unpredictable and not a good way to stay afloat in the long term. That's why I always believe Nintendo's consoles are stronger at the start, and weak at the end.

And this isn't my form of Sony damage control. I'm trying to use, what I'd like to think, some reasoned judgments on why the PS4 can't be counted out yet, and why it could pass the Wii U numbers sooner than expected in Japan.

I'm going to tell you the truth and I don't think you will like it. The japanese market has changed. Consoles and handhelds(to an extent) seem to be struggling against mobile phones and tablets. Almost all the next gen gaming platforms released in Japan have struggled and are either slowly dying right now(like the 3DS), struggling like crazy(WiiU and PS4) and are somewhere in the middle between the two extremes(the Vita). In order for the ps4 to make a decent or significant recovery the console has to show the Japanese public why they need to buy it. So far sony has failed to make the ps4 appealing enough for the Japanese public in terms of software and hardware(to an extent). It took like two or three years for the ps3 to become pretty relevant in Japan and I think the same will be true for the ps4, but this time it won't be as relevant as the ps3. The amount of software released for a platform does matter(especially if they are big IP's),but if people don;t want the console at all it won't matter much.I think the PS4 like the WiiU will struggle to sell 1 million+ units per year until the software and hardware of the ps4 can be enough for people to buy the console.

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#36 Micropixel
Member since 2005 • 1383 Posts

Japan clearly recognizes the good in both the Vita and the Wii U; two of the industry's most underrated machines to date.

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#37  Edited By Micropixel
Member since 2005 • 1383 Posts

Japan clearly recognizes the good in both the Vita and the Wii U; two of the industry's most underrated machines to date.

@speak_low said:

@super600 said:

In about three or four years(or maybe never). I read on gaf that it won't be that easy to get rid of the WiiU's lead in Japan.The WiiU's lead will grow to 1.5+ million by the time the PS4 starts to outsell the WiiU. The earliest the PS4 may be able to reach the WiiU's ltd is by late 2016, but it will most likely reach it by mid to late 2017(but this depends on when nintendo releases their next console) or later. There next console may be able to hurt the ps4's potential to sell well later this gen. Also by 2016 the WiiU's ltd will most likely be over 3 million while the ps4 will most likely be under 2 millon in Japan. In 2017 the ps4 may be around 2.5 million while the WiiU will be around 3.5 or 4 million.The WiiU will continue to increase it's lead for at least another year(and maybe even longer). And destiny will sell a ton on the ps3 and not that much on the ps4.It's ability to move ps4 hardware will be negligible.

That's possible, but I think the PS4 overtaking the Wii U will happen much sooner than three to four years. PS4 will accelerate upwards, faster than most expected, and the Wii U will decelerate downward at an alarming rate. The gap, to me, won't be some fixed solid thing like it is in NA. I think the PS4<->Wii U gap will evaporate and close up fast, and they will switch positions as soon as late next year.

I don't think the Wii U will sell at a steady clip next year (a few months after SSBU has come out). I think it will crash hard in 2015. IMO it's going to be absolutely brutal to look at the 2015 Media Create numbers for the Wii U. After SSBU, there just aren't enough games and the numbers will be so low again, that people will bring back the "Welp, home consoles in Japan are dead" statements again (but why are they gloating now that the Wii U is ahead and had a bump? So are home consoles dead or not dead in Japan? Can they make up their minds, since the very first thing they look at are the home console numbers on Media Create every week).

Like I said, I can't say for sure if these games will be successful, but PS4 will be getting more of those expansive, online-rich games as soon as this year and next year. That could help a lot (if they hype Hyrule Warriors and Bayo 2, let us hype Destiny at least). Sony's 2015 E3 could have lots of announcements that could reinvigorate Japanese interest (I see Nintendo's 2015 E3 possibly being their smallest yet this gen as they are preparing for their successor soon), and third-party games as varied as Watch_Dogs, Wolfenstein New Order, GTA V, Ultra SF4 and TLOU chart in the Top Ten in Japan (and GTA V is still on the charts). They may not all break Japan records but they help give that perceived "reliable console support" that new potential consumers love to see.

Throw in the familiar successes like MGS, Kingdom Hearts, Final Fantasy and other important franchise names, and all of this combined is already 50 more franchises the Wii U won't have, more online games (to extend the life of these $60 games), and a more vibrant stream of third-party support (to fill the droughts), and possibly more Japan-centric titles announced at E3. PS4 is weak now in sales because these things haven't occurred or come out yet.

Nintendo owners keep looking at whether certain games will help give a boost. That to me shows they are admitting the Wii U online and third-party is lacking (and not going to change much) compared to the competition, and need to rely on those big, staggered releases to "save" the console. My argument is that Sony's success comes from a better strategy - a slower, continued build up and constancy of support and (one day) deeper and more varied library is what will add immense value to the PS4 console in the eyes of Japanese gamers (who are still buying a PS3 - so interest isn't completely dead yet in the Sony brand and home consoles).

I'm not saying it's better (actually, it is), but Sony's longevity approach and slow buildup is different to the way Nintendo is randomly handling things in Japan with the Wii U, where they rely on hotspots of sales, all spaced far apart - some of which never come. The results are far more erratic, unpredictable and not a good way to stay afloat in the long term. That's why I always believe Nintendo's consoles are stronger at the start, and weak at the end.

And this isn't my form of Sony damage control. I'm trying to use, what I'd like to think, some reasoned judgments on why the PS4 can't be counted out yet, and why it could pass the Wii U numbers sooner than expected in Japan.

The Japanese consumers don't necessarily embrace the same genres we do in the States or in European territories. Western games do not appeal to most of them (which is why the Wii U, the 3DS and the Vita are big there). And with the kind of audience/demographic Sony is targeting with the PS4, I honestly don't see them over-taking any of those machines for a while in Japan (if at all). At least not with what they have in the pipeline thus far.

I'll say this though:

Cheering the Vita on in Japan is a lot of fun considering that Sony is no longer fully behind the device anymore, but yet it STILL SELLS BIG in Japan! I guarantee you that a big chunk of Sony's Vita team is banging their heads against a wall wondering why they cannot connect the dots and make it a success story everywhere else. GO VITA! :)

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KBFloYd

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#38  Edited By KBFloYd
Member since 2009 • 22714 Posts

@Micropixel said:

Japan clearly recognizes the good in both the Vita and the Wii U; two of the industry's most underrated machines to date.

The Japanese consumers don't necessarily embrace the same genres we do in the States or in European territories. Western games do not appeal to most of them (which is why the Wii U, the 3DS and the Vita are big there). And with the kind of audience/demographic Sony is targeting with the PS4, I honestly don't see them over-taking any of those machines for a while in Japan (if at all). At least not with what they have in the pipeline thus far.

I'll say this though:

Cheering the Vita on in Japan is a lot of fun considering that Sony is no longer fully behind the device anymore, but yet it STILL SELLS BIG in Japan! I guarantee you that a big chunk of Sony's Vita team is banging their heads against a wall wondering why they cannot connect the dots and make it a success story everywhere else. GO VITA! :)

yup...nintendo still has japan first in mind for everything.

sonys plan was clear from the start when they made japan wait half a year.

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superbuuman

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#39 superbuuman
Member since 2010 • 6400 Posts

@KBFloYd said:

@Micropixel said:

Japan clearly recognizes the good in both the Vita and the Wii U; two of the industry's most underrated machines to date.

The Japanese consumers don't necessarily embrace the same genres we do in the States or in European territories. Western games do not appeal to most of them (which is why the Wii U, the 3DS and the Vita are big there). And with the kind of audience/demographic Sony is targeting with the PS4, I honestly don't see them over-taking any of those machines for a while in Japan (if at all). At least not with what they have in the pipeline thus far.

I'll say this though:

Cheering the Vita on in Japan is a lot of fun considering that Sony is no longer fully behind the device anymore, but yet it STILL SELLS BIG in Japan! I guarantee you that a big chunk of Sony's Vita team is banging their heads against a wall wondering why they cannot connect the dots and make it a success story everywhere else. GO VITA! :)

yup...nintendo still has japan first in mind for everything.

sonys plan was clear from the start when they made japan wait half a year.

Nintendo could start releasing the bigger Japan only games to the west, they could capitalise on that. They did a few on 3DS mini 3DS eshop games tho. Its minimal work needed just need to eng sub. :P

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#40 double_a73
Member since 2008 • 510 Posts

@Nike_Air said:

PS3 beats Wii60 once again.

Oh sweet consistency, thy name is Nike_Air.

Anyway, even though it's obvious, it still blows my mind how poorly the Xbox family does in Japan. And please Sony, announce some games!!!!111one

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#41 mariokart97
Member since 2009 • 913 Posts

This is pretty good news. Wii U shows definite potential in Japan, I'm glad one area clearly supports the console.

I don't have any hate towards any console but I am glad when the under dogs sell well, like Wii U and Vita. Both systems are awesome for their own reasons.

As far as the Wii U and PS4 control over Japan, I personally think the Wii U will still hold the lead. Simply because Nintendo puts their Japanese market first in many ways, like how many great titles release there first, or never even make it over seas.

Sony is doing a great job at controlling the market in America and Europe so they can definitely sell a console, but I think making the Japanese gamers wait longer hurt them a bit in that region, and I feel like PS4 is a little less J-friendly even compared to PS3. When I say J-friendly I mean how J gamers prefer smaller compact systems as well as cheaper systems, which is why mobile is overtaking the market there anyway.