@Cranler: No I don't really watch a lot of movies not of my free time is taken up by playing games, and watching football. All I know is my games look great while I'm playing and if games are going to look better on PS4/X1 I don't really care about the difference between 720/900/1080 it's not like my life revolves around this stuff I maybe play like 4 hours a week, maybe!!
It takes no time to change tv settings. Also if your playing with those same effects in games then your getting a ton of input lag.