Amidst the skepticism, there were a number of voices pointing out the obvious but often-ignored; the fact that we were talking here about one of the richest companies in the world, headed up by the world's wealthiest man. Microsoft hadn't succeeded at everything it attempted, even back then, but it had deeper pockets than anyone else.
All the same, it shows you something about Microsoft's culture during that era. Money wasn't the only thing that ultimately brought success to Xbox, but in the face of adversity, it was the first weapon that an embattled Microsoft reached for. If success didn't come naturally, if a product didn't perform to expectations, if skepticism and uncertainty stood in your way; a deep enough wallet could overcome anything. Nobody could compete with Microsoft's money. It was the company's trump card.
"For the sake of both the Xbox and the industry, I hope that Microsoft isn't blinded by its own wealth. The reality is that a chequebook war between Microsoft and Sony wouldn't really be good for anyone"
it would just pour more money into franchises that are already successful and create artificial platform divisions that would smother innovation and creativity. Microsoft is losing ground right now and needs to make it up, but the only way to do that effectively is the hard way - it has to be better than Sony. It has to find, nurture and launch better games; it has to provide better services and a better vision for the future of gaming. That's not easy. It takes patience, effort and bloody brilliant people to accomplish something like that, and it's easy to see why the quick fix of reaching for the chequebook is tempting by comparison. The chequebook, however, is no real alternative. The success of Xbox 360 was built on great games and great services; so was the eventual resurgence of PS3. If Xbox One is to stage a comeback, it will need to do so on the same terms. There's no financial shortcut.