"The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," Newell said. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?"
How on the ball is this guy? I'm not sure the Steam Box will be a smash success, but he does understand the real threat to his business plans. Ever wondered how Microsoft and Sony are feeling about the Wii U's slow start out of the gates?...
"I think a whole bunch of hardware companies are going to be releasing products in the next 12 months you'll hear it referred to as Miracast, [Project] Shield from Nvidia, or lots of other people," Newell said. "There are going to be a huge set of products that say, 'If you want something that's incredibly cheap, at a price point well below anything that consoles will be able to reach, you're going to take advantage of the PC that's running somewhere in your house.'
"It's like one of those things where afterwards it will seem like it was very simple, when beforehand, everyone sort of denied that it was possible," Newell said.
"The biggest challenge, I don't think is from the consoles," Newell said. "I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together."
What does the forum think? I love sharing news of respected video game industry figures acknowledging the threat of Apple, lol. So much more in the article -- read read read.