Eurogamer: Nintendo Wins E3 On Its Own Terms

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#1 Posted by charizard1605 (55285 posts) -

Last year, Nintendo's retreat from the annual press conference popularity contest seemed like an admission of defeat. This year, it looked like tactical smarts and forward thinking. Nintendo has come bang up to date.

So Nintendo arrived in Los Angeles with a spring in its step. And then it did something you never expect Nintendo to do - get mean. Its E3 Digital Event was whimsical, yes, but also slickly produced, persuasive, even illuminating, and it took a firm step away from the gawky, homespun and humble tone of the Nintendo Directs. It began by characterising the old-style E3 press conference as a stop-motion farce and took a pot-shot at the cynical hacks and entitled fanboy bloggers Nintendo has spent decades being bullied by. "C'mon Reggie, give us Mother 3!" whined one before the Nintendo of America president set him on fire. It was silly, but the message was serious and clear: that was the old way of doing things, and now Nintendo would set its own agenda, thank you very much. You want a new Metroid? "Not my problem."

The best part of all, though? It didn't stop with the game announcements. After the Digital Event, Nintendo's E3 continued online with its Treehouse live streams and best-in-class YouTube presence. There was a live-streamed Smash Bros eSports tournament, something you would sooner expect of a company like Valve or Blizzard. There were developer presentations with reams of live gameplay that were considerably more lengthy and detailed than the "behind-closed-doors" demos we journos are accustomed to at E3. I strongly recommend checking them out. No coyness, a minimum of hype, just raw information and enthusiasm transmitted direct from the developers to the players, without the publicists, the marketers - or even us journalists - getting in the way. Was this really E3?

Will all this "save" Wii U from its ignominious sales? Probably not. Does it matter? Not in the long term. What matters is that it saves Nintendo. In my decade as a games journalist, and during many preceding years as an amateur industry-watcher, I've had a consistent watchword: never write off Nintendo. The Kyoto company is tenacious, inventive, wealthy enough to weather a long storm, and it just loves making games. After E3 2014, I'm not going to be changing my stance.

SOURCE

I absolutely agree- Nintendo won E3, and in the process, it rewrote the rulebook of just how E3 should be done. The Wii U itself is destined for last place this generation, and nothing is changing that- but out of that desperation can arise a Nintendo that is a better game maker than ever. Just as the Gamecube days saw Nintendo's output at its creative peak.

#2 Posted by Blabadon (25609 posts) -

> Miss the show's best game

> "Wins"

Okay

#3 Posted by SolidGame_basic (16385 posts) -

Nintendo's E3 won over the hardcore Nintendo fans, but that's pretty much it. The difference between Nintendo and Sony's presentation is that Sony showed a future of infinite possibilities. For Nintendo, you pretty much know what's coming and you know there will be a new console in 2-3 years.

#4 Posted by charizard1605 (55285 posts) -

Nintendo's E3 won over the hardcore Nintendo fans, but that's pretty much it. The difference between Nintendo and Sony's presentation is that Sony showed a future of infinite possibilities. For Nintendo, you pretty much know what's coming and you know there will be a new console in 2-3 years.

Lol what the hell is this

#5 Posted by bbkkristian (14887 posts) -

I agree, Compared to the other two conferences, I felt that Nintendo really wanted to appeal to their dedicated audience (instead of the press and shareholders). Normally, press are only able to view these demos, but Nintendo basically said "why do we need the press?". They made their streams available on many different mediums. What press normally wrote long articles about, Nintendo revealed it to us in real time. It was so much icing on the cake with the Treehouse demos and the Smash Bros Tournament. And Announcements never stopped and it lasted for three days, while Sony and Microsoft's lasted for an hour and some-odd minutes.

This is why Nintendo won e3.

#6 Edited by Pikminmaniac (8690 posts) -

I don't think there is any doubt in anyone's mind that Nintendo's format this year blew the other two out of the water. Starting with a direct to quickly announce a slew of titles then showing game reveals and lengthy gameplay walkthroughs for three days straight in addition to the hypest event at E3 in the form of a Smash Tournament gave Nintendo far more content and ammo than the other companies.

This format also proved that Nintendo had the gameplay. The other companies had a lot of teasers and CGI reveals while nintendo had hours of pure gameplay presentations.

They've proven that this is truly the way to go.

#7 Posted by jsmoke03 (12600 posts) -

nintendo had a good conference and it was the same ol vintage ninty games but they arent winning anyone over that wasnt already a ninty fan. its a shame really. i dont know why they dont make titles that appeal to the dudebro's or the hardcore rpg guys. the best rpgs they have are always on the handheld and that baffles me why they dont have console releases.

they know their audience but i dont know why they cant do something to attract non ninty faithful

#8 Posted by charizard1605 (55285 posts) -

@jsmoke03: Did you, er, actually watch their E3?

#9 Posted by mbrockway (3345 posts) -

... Holy crap, that was awesome. The only one I actually watched was Sony's, but I turned it off after Bloodborne since I got what I wanted. I change my vote, Nintendo won. I still wouldn't buy a WiiU unless there is a major price drop though, I really don't have room for another console.

#10 Posted by Desmonic (13179 posts) -

GS + Edge vs Eurogamer.........hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm.... :P

Seriously though, great E3 by Ninty.

#11 Posted by Elpresador-911 (198 posts) -

According to GS, IGN, and Edge Godny won.

#12 Posted by MonsieurX (29148 posts) -

According to GS, IGN, and Edge Godny won.

Cool,can find some other websites that won't agree

#13 Edited by Pikminmaniac (8690 posts) -

@elpresador-911 said:

According to GS, IGN, and Edge Godny won.

How did Sony win? In what capacity? Did those sites really give it to them? I'm on board with PS4, but Sony had the weakest E3 of the big three... They had lacked games in comparison to the other two quite clearly.

#15 Posted by Gue1 (9350 posts) -

@elpresador-911 said:

According to GS, IGN, and Edge Godny won.

How did Sony win? In what capacity? Did those sites really give it to them? I'm on board with PS4, but Sony had the weakest E3 of the big three... They had lacked games in comparison to the other two quite clearly.

in the capacity of having multiplats, indies and exclusives for years to come unlike nintendo. Sony and MS showed more or less the same amount of games, it's just that MS's was better because of no tv and more focused in games. But many people still give the win to Sony because they prefer their games like for example, Bloodporn.

#16 Posted by Lucianu (9309 posts) -

It was the best E3 they had in a long, long time. I was sure to be disappointed, so it was a pleasant surprise.

#17 Edited by SolidGame_basic (16385 posts) -

@charizard1605 said:

@SolidGame_basic said:

Nintendo's E3 won over the hardcore Nintendo fans, but that's pretty much it. The difference between Nintendo and Sony's presentation is that Sony showed a future of infinite possibilities. For Nintendo, you pretty much know what's coming and you know there will be a new console in 2-3 years.

Lol what the hell is this

Basically Sony's E3 scratched the surface for things to come. You had 1st party titles, 3rd party, indies, Vita remote play, PS Now, Playstation TV, some random television show that I didn't care about, etc. Nintendo pretty much came swinging but it left me thinking that's all they really had going for the system.

#18 Edited by big_mak523 (66 posts) -

@SolidGame_basic said:

Nintendo's E3 won over the hardcore Nintendo fans, but that's pretty much it. The difference between Nintendo and Sony's presentation is that Sony showed a future of infinite possibilities. For Nintendo, you pretty much know what's coming and you know there will be a new console in 2-3 years.

In 3 years it will be 2017. Why do people say it like a bad thing that there will be a new console in 2-3 years? The Wii U was announced in 2011. That would be 6 years later. I really hope we have word on a new console by then. 5 years is a healthy cycle. Hasn't it always been like that?

#19 Posted by nini200 (9452 posts) -

@SolidGame_basic said:

Nintendo's E3 won over the hardcore Nintendo fans, but that's pretty much it. The difference between Nintendo and Sony's presentation is that Sony showed a future of infinite possibilities. For Nintendo, you pretty much know what's coming and you know there will be a new console in 2-3 years.

Lol what the hell is this

He's referring to the TV and the comic books. Sony once again dominating. You know

#20 Posted by noodlevixen (476 posts) -

There wasn't really a clearly defined winner for me. Sony and MS were practically even after it was all said and done. Nintendo has and always will do things on their own terms but I thought they did good as well

#21 Posted by g0ddyX (3885 posts) -

Even if Nintendo did a no-show, it would still be considered the best of show for hardcored Nintendo fans.

The gaming industry and various media forms have hailed Sony, Microsoft and Ubisoft.
The multiplatform developers and Indie developers also took the cake.

#22 Edited by KungfuKitten (20744 posts) -

Funny how it will take 2 years for anti-Nintendo media and anti-Nintendo 'gamers' to come to terms with the fact that not having an E3 conference is the right thing to do.

The people who present are in an environment of choice, it is recorded more professionally, you can redo things if you want to, you can pace it better. The press can't tell their arse from their face so of what use can they be? And it can save a lot of money. With so much anti-Nintendo tripe on the internet they did the right thing, approach the people directly.

#23 Edited by santoron (7622 posts) -

Shall we all now post each of the 1000 different articles that give their opinion on who won E3?

This smells desperate.

#24 Posted by trugs26 (5207 posts) -

While I may not agree with whether or not they "won" E3, I definitely prefer the new format. Pre-recorded video was of higher quality and was quite entertaining. Further, the continuous announcements thereafter made E3 a much more exciting event.

I hope they continue to do it.

#25 Posted by Zero5000X (8183 posts) -

According to GS, IGN, and Edge Godny won.

Do you have sources for any of those?

#26 Posted by Vatusus (4337 posts) -

Its fair. Although, in all honesty, the three lost. None of them had a remarkable E3 imho. Very few games caught my interest

#27 Posted by Kuromino (1260 posts) -

There are games on all platforms that I have at least a mild interest in. However, I found that there were more games where there was a significant interest on the Wii U. I feel that's mainly because of what was presented. Treehouse had 20-30 minute gameplay demonstrations for several games on the Wii U. I was looking forward to Bayonetta 2 already, but after seeing that Treehouse demonstration, I'm really looking forward to it now.

Of course, it really all depends on what type of games you prefer when determining a "winner of E3". Still, it would be nice if we saw more of the format that Nintendo went with from the other companies. Not a fan of these CGI trailers / choreographed gameplay segments.

#28 Posted by stuff238 (611 posts) -

If you love cartoon games with simple gameplay. Nintendo won.

If you love new games in all types of genres, experiences and greatness. Sony won.

If you love halo, horza and fable. Microsoft won.

Only hardcore nintendo fans believe nintendo won while the rest of the world picked the other 2.

#29 Posted by 93BlackHawk93 (5153 posts) -

I completely agree.

#30 Posted by StrifeDelivery (1318 posts) -

@santoron said:

Shall we all now post each of the 1000 different articles that give their opinion on who won E3?

This smells desperate.

Pretty much this. Each group can pull different sites saying their choice won E3.

The Battle of Who Won E3 Sites.

#31 Edited by superbuuman (2586 posts) -

It actually was the better if not the best Direct they've had so far..the only thing is they probably should have had a longer direct & include some of the treehouse stuff. I enjoyed the show they put on...I don't like every games they announce/showed but a few of them are pretty much a must get for me. :P

#32 Posted by I_can_haz (6551 posts) -
#33 Posted by PsychoLemons (1966 posts) -

@elpresador-911 said:

According to GS, IGN, and Edge Godny won.

How did Sony win? In what capacity? Did those sites really give it to them? I'm on board with PS4, but Sony had the weakest E3 of the big three... They had lacked games in comparison to the other two quite clearly.

Read my quote sig.

#34 Edited by Speak_Low (836 posts) -

@santoron said:

Shall we all now post each of the 1000 different articles that give their opinion on who won E3?

This smells desperate.

Most of the media already voted and Sony won (I personally gave MS a slight edge for addressing their weaknesses publicly, but I have no problem with Sony winning either).

I think the reason we see Sony winning is because the media is also looking at the long-range impact these collection of games showed. It's not just about graphics (which will push the technological boundaries even further), or the increased emphasis on social communities and online co-op (The Division, Destiny, Rainbow Six: Siege, Evolve) or the massive sales figures these titles are guaranteed to have, making the PS4 (and X1) soar even higher -- it's the convergence of all of that put together that will make Sony formidable and successful.

E3 is a special event that comes once a year - it's main goal is to embolden the confidence of every gamer, developer, publisher and the watchful media. And for the company itself, E3 purpose is to reinforce every conceivable avenue and leave no glaring holes. Did Sony reassure us that third-party partnerships are alive and well? That the hardware, while not a high-end PC, is still powerful? Did they show the public that they will have tons of online games in the years to come? Did they reassure investors and the suits that Sony will likely make good money in the next few years?

E3 should not be a singular event that is quickly forgotten, but help form a picture in the minds of those concerned that Sony has every part of the ship checked and ready.

Now, I see Sheep still say Nintendo won E3. But did they do the exact things I said above? Did they make sure there were no glaring holes that could sink their ship? Third-party support? Sales? Aren't they still the worst when it comes to online games compared to Sony/MS? And what about that hardware - where are those who always said the Wii U would show its true hidden power later in the cycle? What game really showed this? Are investors now happy that the Wii U is guaranteed profit? (btw there is no guarantee things will get better saleswise for the Wii U - E3 didn't cement this at all)

So many holes, so many unanswered questions.

Thankfully the media wasn't fooled by humorous Iwata-Reggie battles. E3 has to be more than a few sprinkled jokes. The Sony games will have a bigger and better consumer/financial/competitive impact for the company than the Wii U games will have for Nintendo. And that's why Sony was chosen the winner.

#35 Edited by sailor232 (4346 posts) -

If we count the treehouse and the smash tournament as part of there conference then yes, Nintendo smashed the others out of the park. If where going just off the Direct, then no, not even close. If Sony didn't babble on about tv,stats, then they would had won in my eyes. Microsoft won to me, their format was perfect.

#36 Posted by Shinobishyguy (22348 posts) -

Where the hell are you guys getting that sony won? I'm looking at Gamespot's news page and they haven't declared any winner at all

#37 Posted by ocidax (757 posts) -

Agree. Best show. Congrats Nintendo.

#38 Posted by big_mak523 (66 posts) -

@speak_low: I think it's great that the investors matter to you, but to me it is always about the games. As an owner of every single system, exclusives DO matter. Nintendo showed off the most that I am interested in. So to me, they are the winners. I don't play sales unfortunately lol

#39 Posted by santoron (7622 posts) -

@santoron said:

Shall we all now post each of the 1000 different articles that give their opinion on who won E3?

This smells desperate.

Most of the media already voted and Sony won (I personally gave MS a slight edge for addressing their weaknesses publicly, but I have no problem with Sony winning either).

I would've picked MS for the same reason.

#40 Posted by Bigboi500 (29060 posts) -

Agreed. Haters, stay mad.

#41 Edited by AmazonAngry (934 posts) -

Eurogamer isn't Gamespot. You will have moderator status removed if you continue to break the rules. This is your first and only warning.

#42 Posted by Heil68 (43158 posts) -

I dont agree. Nintedno lost E3 and excitement that comes from it was lost. Not to mention Project X got pushed to 2015.

#43 Edited by getyeryayasout (7027 posts) -

I haven't bought Nintendo hardware since the Gamecube and still managed to get giddy from the Zelda showing. They did it so right. They showed games only available to Nintendo's system, and since it was pre-recorded it was slick and well paced without awkward silences or applause. While I think all conferences were good at E3, I have no issue with Nintendo's conference being declared winner.

#44 Posted by glimpus (2306 posts) -

sure did. Nintendo is motivated now.

#45 Posted by TrappedInABox91 (483 posts) -
#46 Edited by Speak_Low (836 posts) -

@big_mak523 said:

@speak_low: I think it's great that the investors matter to you, but to me it is always about the games. As an owner of every single system, exclusives DO matter. Nintendo showed off the most that I am interested in. So to me, they are the winners. I don't play sales unfortunately lol

But Sony fans and MS fans also saw lots of games and exclusives that interested them. That's why (every year) Lems, Cows and Sheep all vote for their own company winning E3, because the easy, basic mission has been accomplished. Show games and exclusives. Done. Same thing every year.

If we kept a tally, Sony, MS and Nintendo have equally won every single E3, according to their fans. There needs to be some objective view, and that is where the media has to come in and break up this fanfest.

So how do you shatter this annual stalemate and three-way tie? The media has chosen Sony perhaps for the reasons I mentioned above. PS4 went in healthy, put on a solid show, and left E3 looking better than they went in. All of Sony's critical business corners have been checked off and consumers have little to nothing to worry about, other than waiting a bit.

And I didn't say investors matter the most to me. But in a way, devs/publishers, gamers and Sony suits are all linked together in the hierarchical chain. When devs makes lots of games we like, we buy them. Sales go up and devs can make more games, and we can keep buying them. This regenerative effect has a positive influence on Sony's top suits and investors. When the company is profitable, that will enable them to solidify their online infrastructure (gamers and devs happy), and marketing budgets (publishers happy). And more money coming in will perhaps give Sony more freedom to try other things (like add more UI services, expand PSN+ or PS Now, and even try side projects like Virtual Reality with Morpheus). So when spending goes up from gamers, options open up for the company (you would never see options opening up like this with a failing one).

I don't really see how this E3 made Nintendo's hierarchical chain look much better than it did when they went in. I am not saying you won't enjoy those Nintendo exclusives, but the media has to make the game-winning call, and Sony/MS's larger third-party library PLUS exclusives is what will hurt Nintendo in the long run. They may be able to compete with exclusives, but they can't compete in sheer gaming output/online communities/sales and that won't help Nintendo's userbase grow enough. Devs/publishers aren't happy, Nintendo suits aren't happy (honestly they don't care about the playing the games lol), and Nintendo could shrink even more into conservatism rather than expansion.

And Nintendo's successor, following the Wii U, will have to start at the dreadful bottom because of the known problems you're excusing right now. Questionable userbase loyalty (where did Nintendo fans go to help the Wii U?), consistently low third-party sales and poor relationships with publishers is not a good way to start a console cycle.

#47 Edited by super600 (30090 posts) -

@SolidGame_basic said:

Nintendo's E3 won over the hardcore Nintendo fans, but that's pretty much it. The difference between Nintendo and Sony's presentation is that Sony showed a future of infinite possibilities. For Nintendo, you pretty much know what's coming and you know there will be a new console in 2-3 years.

Um what?Nintendo showed that they are not going to kill the WiiU and will support it as long as possible. Sony is treating the vita like it doesn't exist. They are treating the vita like a ps4 accessory.So they aren't really showing a future of infinite possibilities when they are treating one of there products like crap.

#48 Edited by super600 (30090 posts) -

@Pikminmaniac said:

@elpresador-911 said:

According to GS, IGN, and Edge Godny won.

How did Sony win? In what capacity? Did those sites really give it to them? I'm on board with PS4, but Sony had the weakest E3 of the big three... They had lacked games in comparison to the other two quite clearly.

Sony showed a lot of games. The problem with there conference was they lost focus at times and decided to brag about things no one really cares about or focused on non gaming things way to much(like that powers part of the conference)

#49 Posted by big_mak523 (66 posts) -

@speak_low: I think all that is fine and well, its just I simply don't care about any of that stuff. In my situation, Sony and Microsoft did nothing to differentiate from one another. Though there are a few exclusives from Microsoft that caught my attention like Sunset Overdrive. So in MY opinion MOST of the games shown at the SONY conference will be playable on the ONE as well. So in MY situation, the Wii U is the most valuable system to me. I was extremely disappointed in SONY because they showed nothing exclusive that interested me. It makes me feel like buying a PS4 was a HUGE waste of my money. I don't care about future sales or future systems. Nintendo made my purchase worth it by showing me stuff that I cannot get ANYWHERE else. For PS4 only owners I'm sure it was a wonderful conference for them. Also, for Wii U only owners, I'm sure that conference sucked while they watched the other two getting every awesome multiplat in the world.

I honestly think that the times of owning only one system is over, and that Nintendo isn't directly competing with the others. Their consoles have made wonderful secondary consoles since the N64. I think as long as Nintendo profits from what they create, it will be considered a success. They don't have to outsell the others, and I think it is very possible to coexist. They just have to support the hell out of their console cause no one else will. Luckily for them they have the best developers (IMO) in the business, and the most recognizable characters. I think they will be OKAY this generation, and the future.

#50 Edited by super600 (30090 posts) -

@Shinobishyguy said:

Where the hell are you guys getting that sony won? I'm looking at Gamespot's news page and they haven't declared any winner at all

A couple of gamespot's editors are writing different opinion articles about who won E3. Carolyn thought nintendo won while Martin thought Sony won.