"We talk to leaders at Microsoft to discover how the company intends to turn its console division around in the new issue of Edge magazine, published on Thursday April 10. You can subscribe now in print, on iPad, Google Play and Zinio.
There’s insight from top Microsoft executives Phil Spencer and Phil Harrison plus former Microsoft employee Peter Molyneux and key partner Tim Sweeney, founder of Epic Games, as we find out how the platform holder plans to put Xbox back in the number one spot after a troubled launch.
One thing that’d help, of course, is launching Xbox One in more than just 13 territories. “I’ll just say it: I wish we were in every country on day one,” Microsoft Studios corporate vice president Phil Spencer tells us. “Accelerating our country rollout is really, really important to us. We built a box that natively understands the country it’s in – the language and television and other things – [so] let’s make sure we do a complete job in bringing the console into those markets. When we do, I think it will have an impact, but I want to do it in the right way. I don’t want to get there early if the box isn’t ready for the market it’s being launched in.”
I think they can only turn things around if they drop kinect and drop the price, also i think philly is a good start