Call of Duty is "hitting the wall", says GTA 5 publisher

  • 65 results
  • 1
  • 2

This topic is locked from further discussion.

#1 Posted by Meeeper282 (1602 posts) -

Take-Two Interactive's fiery CEO Strauss Zelnick has taken to the stage to bang the GTA drum, revealing that the series has shipped a colossal 125 million units worldwide to date. There was also room during Zelnick's presentation at the Credit Suisse 2012 Technology Conference for a few pops at Activision and Call of Duty, perhaps the only console franchise that can rival GTA's commercial girth.

Zelnick conceded that Call of Duty is a "quality product", but argued that annualisation will eventually kill even the most loved of franchises. GTA is "special", he went on, because Rockstar takes its time with each game.

"It's our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise," he observed. "[Activision] obviously views the world differently."

The exec pointed to Black Ops 2's relatively underwhelming launch sales as evidence of this - while massively popular, the game has fallen short of its predecessors' sales records. "That's never been the case with one of ours," he added. "Ours do better each time.

"Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case. IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall."

Zelnick's remarks echo those of Rockstar's Leslie Benzies from earlier in the month. "We could easily have churned out a new version year after year without really progressing as a franchise," he said. "But if we did that eventually the fans would lose interest."

Here's a round-up of recent GTA newsbytes. Rockstar's Dan Houser has explained why the forthcoming GTA 5 isn't a next gen game, alleging that there's "plenty of power" in current gen hardware. According to ASDA, GTA 5's release date is 17 May 2013.

#2 Posted by balfe1990 (6747 posts) -

He's dead right. CoD will implode in the not too distant future.

Had Activison been better caretakers, they franchise could have continued indefinitely.

#3 Posted by Obviously_Right (5101 posts) -

Nah, GTA will die before COD does.

COD will go on forever.

#4 Posted by TrapJak (3487 posts) -

Uhh....Link?

#5 Posted by wis3boi (31472 posts) -

it is written in stone that activision kills off every franchise they own with saturation

#6 Posted by Meeeper282 (1602 posts) -

Nah, GTA will die before COD does.

COD will go on forever.

Obviously_Right

Black ops 2 sold far less then MW3

Plus gta 5 should outsell the next cod game easily

#7 Posted by Lucky_Krystal (1730 posts) -

Nah, GTA will die before COD does.

COD will go on forever.

Obviously_Right

Doubt it. People have been getting tired of COD for a while, but I have yet to hear the same complaints against GTA.

#8 Posted by SaltyMeatballs (25150 posts) -

I agree. I've gotten every COD game the last few years and I get bored of each one quicker and quicker each time. Sold MW2 after a few months, BLOPS 1 even earlier, MW3 even earlier. I have BLOPS 2, played it less than those, and still got bored quicker.

But also, let me just add that 5 years is a bit extreme too :P Sure, the experience feels fresher though.

#9 Posted by AmnesiaHaze (5683 posts) -

well... the sales prove that people want the same game every year :D

#10 Posted by Obviously_Right (5101 posts) -

[QUOTE="Obviously_Right"]

Nah, GTA will die before COD does.

COD will go on forever.

Meeeper282

Black ops 2 sold far less then MW3

Plus gta 5 should outsell the next cod game easily

Not really doe.

#11 Posted by EliteM0nk3y (3382 posts) -
GTA will eventually hit that wall too, however it will be a longer time till it does so because there is such a big gap in between releases.
#12 Posted by Meeeper282 (1602 posts) -

GTA will eventually hit that wall too, however it will be a longer time till it does so because there is such a big gap in between releases.EliteM0nk3y

Doubt it, each gta game has sold better

wouldn't be surprised if gta 5 sold 30m, with 15m sold on PS3 and 15m sold on 360 maybe less on 360

Might go over 30m if a pc verson is released

#13 Posted by savagetwinkie (7981 posts) -

Nah, GTA will die before COD does.

COD will go on forever.

Obviously_Right
No it will die eventually, The market is stupidly saturated with CoD's, the game live's on the same fundamentals and hasn't really progressed apart from silly unlocking systems and kill streaks... And the amount of confusion over the which CoD was the latest CoD when I went to wall mart was funny as hell, most of the people I saw picking up CoD were grabbing MW3. I know thats a poor sampling, 1 walmart, but I can see this happening alot.
#14 Posted by BigDaddyPOLO (2251 posts) -

The thing is Rockstar has been publishing great games outside of GTA for years and years

Activision has garbage across the board.

#15 Posted by EliteM0nk3y (3382 posts) -

[QUOTE="EliteM0nk3y"]GTA will eventually hit that wall too, however it will be a longer time till it does so because there is such a big gap in between releases.Meeeper282

Doubt it, each gta game has sold better

wouldn't be surprised if gta 5 sold 30m, with 15m sold on PS3 and 15m sold on 360 maybe less on 360

Might go over 30m if a pc verson is released

Well you can only go up for so long, eventually you will start to go down. Though I doubt it will happen anytime soon, I suspect there will eventually be a time where a big GTA game (excluding spinoffs) will not sell as much as the previous one.
#16 Posted by Meeeper282 (1602 posts) -

[QUOTE="Meeeper282"]

[QUOTE="EliteM0nk3y"]GTA will eventually hit that wall too, however it will be a longer time till it does so because there is such a big gap in between releases.EliteM0nk3y

Doubt it, each gta game has sold better

wouldn't be surprised if gta 5 sold 30m, with 15m sold on PS3 and 15m sold on 360 maybe less on 360

Might go over 30m if a pc verson is released

Well you can only go up for so long, eventually you will start to go down. Though I doubt it will happen anytime soon, I suspect there will eventually be a time where a big GTA game (excluding spinoffs) will not sell as much as the previous one.

What about mario and pokemon? especially pokemon, every new generation sells better then the last one

#17 Posted by freedomfreak (40997 posts) -

I agree. I've gotten every COD game the last few years and I get bored of each one quicker and quicker each time. Sold MW2 after a few months, BLOPS 1 even earlier, MW3 even earlier. I have BLOPS 2, played it less than those, and still got bored quicker.

But also, let me just add that 5 years is a bit extreme too :P Sure, the experience feels fresher though.

SaltyMeatballs
Same here. I finished BLOPS2 and threw it on the pile. The multiplayer lacks any excitement whatsoever.
#18 Posted by Malta_1980 (11404 posts) -

He's probably right, but so far COD titles always enjoyed great sales..

As long as this continues Activision will keep releasing on a yearly basis COD games..

#19 Posted by Gue1 (10214 posts) -

COD will die with this gen. They really aren't prepared for next gen with that archaic engine. They say they have improved it but all the games look the same, or, in the case of Blops 2 it actually looks wore than MW3!

When other devs start pushing graphics with let's say, on a new Battlefield?, people will get bored of COD and move on to another shooter franchise.

#20 Posted by megaspiderweb09 (3686 posts) -

This trend has been observed for a long time now, the thing is COD is a massive franchise as it is so it would take a while before it becomes irrelevant, perhaps in the next 3yrs. The thing is, if you annualize a game like COD, the input time for developers to carry out research and create unique experiences that seperate themselves from other products in the market is reduced which tends to show in the final product usually termed as'Copy and Paste'. There isnt any wrong in Copy and Pasting, howeva such methods cant work for Shooters like it did for Sport games because Sports in real life are annual events by nature, War isnt an annual event and thats why people are getting bored of COD more and more. A time gap of 3yrs would be sufficient enough for Treyach to determine what direction they want to go with COD

#21 Posted by Legendaryscmt (12532 posts) -

While I do think the CoD franchise is in a state of horizontal development, it'll take years before people get sick of it. With how big the franchise has gotten, it'll still make money regardless of if it sells less than the previous year's game.

#22 Posted by TrainerCeleste (1774 posts) -
oh people still play COD? I thought black ops killed it already
#23 Posted by super600 (30720 posts) -

COD will die in the next 5 years most likely.

#24 Posted by Another-World (810 posts) -
Word. Now if they can end the gta franchise while it's still good, and get started on even bigger and better new IPs, I would be really impressed.
#25 Posted by TheEpicGoat (2006 posts) -

Black Ops 2 did pass MW3 sales records, what is he smoking?

#26 Posted by fernandmondego_ (3170 posts) -
Activision destroys franchises and while COD is still going strong, Activision is doing it's best to kill destroy it like they did to Guitar Hero and Tony Hawk.
#27 Posted by GamerEye (1670 posts) -

That won't stop it from selling though.

#28 Posted by DISSESHOWEDO (1775 posts) -

Still waiting for CoD: Dark Ages Warfare !

#29 Posted by fueled-system (6304 posts) -

oh people still play COD? I thought black ops killed it alreadyTrainerCeleste
Dunno how the best game in the series would kill it

#30 Posted by EvanTheGamer (1123 posts) -

CoD is certianly in trouble on the Vita.

Everywhere else it seems fine.

#31 Posted by razgriz_101 (16871 posts) -

it is written in stone that activision kills off every franchise they own with saturation

wis3boi

im actually inclined to agree...or on the other hand they sit on IP's they can't literally rape worse than Lucasfilms and the star wars IP (cmon Clone wars is the biggest pile of crud ever).

#32 Posted by The_Game21x (26342 posts) -

Of course it has. It reached the point of saturation long ago.

But Activision is going to keep milking that cash cow until it's shriveled and dry.

#33 Posted by GamerwillzPS (8530 posts) -

Nah, GTA will die before COD does.

COD will go on forever.

Obviously_Right

tumblrlolaeugw941qie3i0.gif

#34 Posted by Capitan_Kid (6584 posts) -
I disagree. Call of Duty is big. It's pretty much a household name now. Tony Hawk and Guitar Hero were popular but not on the levels that Call of Duty is. If it dies, its not gonna be for a looooooooooooooooooong time
#35 Posted by Icarian (1502 posts) -

Black Ops 2 did pass MW3 sales records, what is he smoking?

TheEpicGoat

It didn't. MW 3 sold less than Blops 1 and Blops 2 is selling less than MW3. Whether this is because of franchise fatigue or tougher competition (BF3 last year and Halo 4 this year) remains to be seen.

#36 Posted by TheEpicGoat (2006 posts) -

[QUOTE="TheEpicGoat"]

Black Ops 2 did pass MW3 sales records, what is he smoking?

Icarian

It didn't. MW 3 sold less than Blops 1 and Blops 2 is selling less than MW3. Whether this is because of franchise fatigue or tougher competition (BF3 last year and Halo 4 this year) remains to be seen.

Oh, well it did make more money though. $500M day one.

#37 Posted by MrJack3690 (2227 posts) -

[QUOTE="Icarian"]

[QUOTE="TheEpicGoat"]

Black Ops 2 did pass MW3 sales records, what is he smoking?

TheEpicGoat

It didn't. MW 3 sold less than Blops 1 and Blops 2 is selling less than MW3. Whether this is because of franchise fatigue or tougher competition (BF3 last year and Halo 4 this year) remains to be seen.

Oh, well it did make more money though. $500M day one.

That's because it doesn't cost anything to copy and paste... :P

#38 Posted by sSubZerOo (43216 posts) -
I would rather see a MMO esque CoD system in which you pay something like $3 to $7 a month to play online as well as zombies.. In which we get constant updates, free dlc/add ons and a more feature rich system.. Something like that would be awesome and last for years..
#39 Posted by wis3boi (31472 posts) -

[QUOTE="TheEpicGoat"]

[QUOTE="Icarian"]

It didn't. MW 3 sold less than Blops 1 and Blops 2 is selling less than MW3. Whether this is because of franchise fatigue or tougher competition (BF3 last year and Halo 4 this year) remains to be seen.

MrJack3690

Oh, well it did make more money though. $500M day one.

That's because it doesn't cost anything to copy and paste... :P

all you need on your resmue to apply for work at activision is ctrl c + ctrl v

#40 Posted by SNIPER4321 (10144 posts) -
Muahahahahahah and you mean GTA is any better??
#41 Posted by PAL360 (26939 posts) -

And he's right.

#42 Posted by supa_badman (16633 posts) -

I'm sure IW thought the same, and that's why they had a fall-out with Activision.

Activision just wants the money, it's not necessarily the dev's fault

#43 Posted by Wiimotefan (4078 posts) -

In general, Activision is very short sighted with their IPs. They've run quite a few into the ground for a quick buck. You would think they'd learn by now, but nope. IP longevity is not a priority for them.

#44 Posted by W1NGMAN- (9960 posts) -

With new hardware comes new appeal, just when you thought CoD was gonna lose interest among the gaming market the fresh new paint provided by the 720 and PS4 will make sure to reignite that interest.

CoD will be insanly popular for at least another 5 years.

#45 Posted by SPYDER0416 (16736 posts) -

This is why I have so much respect for Rockstar, they just break new ground and try different things. They don't rehash games and release them every year, they take their time. They don't cut corners in game development, they spend loads of time, money and resources making the game as best as humanly possible.

Hell, if you need any proof they like to innovate, just look at the three character thing GTA V is doing, only one of many aspects of the game that other games haven't even attempted on that scale or level.

CoD is still fun, but not nearly on the same level of quality.

#46 Posted by AmazonTreeBoa (16745 posts) -

I agree. I've gotten every COD game the last few years and I get bored of each one quicker and quicker each time. Sold MW2 after a few months, BLOPS 1 even earlier, MW3 even earlier. I have BLOPS 2, played it less than those, and still got bored quicker.

But also, let me just add that 5 years is a bit extreme too :P Sure, the experience feels fresher though.

SaltyMeatballs
OMFG, your Sig is funny as hell.
#47 Posted by AmazonTreeBoa (16745 posts) -

[QUOTE="Meeeper282"]

[QUOTE="Obviously_Right"]

Nah, GTA will die before COD does.

COD will go on forever.

Obviously_Right

Black ops 2 sold far less then MW3

Plus gta 5 should outsell the next cod game easily

Not really doe.

doe.......department of energy?
#48 Posted by GIXX3R (141 posts) -

I fear that among others, Assassin's Creed is heading down the same path as CoD. I loved I and II. But then Ubisoft started yearly releases (not to mention the portable AC games) and even though the games are good, the magic is missing. It just starts to get boring after a while. Games like MGS, GTA, and many others are not annualized. They take years to release new games. So everytime I buy them, its very refreshing and not stale. One of my favorite games last year was Deus Ex HR. That was like the 3rd Deus Ex game in 10 years. It had something special about it and that's why I loved it. Had Deus Ex been a yearly release, I would not have bought it.

#49 Posted by nini200 (9827 posts) -

Nah, GTA will die before COD does.

COD will go on forever.

Obviously_Right
Even if you're joking, I think you're correct. GTA hasn't truly changed since GTA3.
#50 Posted by PCgameruk (1425 posts) -

"Zelnick conceded that Call of Duty is a "quality product":lol: