a video by Microsoft for Superbowl Sunday. they went big with it it seems. a lot of endorsements by ball players and the like. they also flew some gamers out to the game and gave them the star treatment as well as giving away Superbowl tickets, free XB1's, and free rides around New York.
Microsoft is really using the NFL to push their system during the launch year. and they're doing a good job with it too with how they are getting into the community.
this year's Madden Bowl Champ...Eagles!!