@Thunderdrone: You cant see how Lets Plays can potentially damage the value of products like (for example) The Order, Walking Dead, or other audiovisual/story focused games? You dont realize that there is now a subgroup of people that buy some games, but are happily content on watching Lets Plays of others (regardless of genre), therefore benefitting the monetized channel owner for playing it, but not the developer for making, paying for and licensing the product being played?
But in the end they don't. They sell just fine. In fact games like Walking Dead that were VERY popular amongst Let's players sold extremely well. These people that are happily content with watching videos were never going to buy the game anyway. Even with these people watching the videos and not buying the games, the company still benefits from the people that DO buy the game, as opposed to never uploading said video and never exposing these games to potential buyers.
"And the marketing loss part; I actually work in marketing. Not being in control of how your brand is handled and appropriated can be a fucking disaster that only gets worse the bigger you are. I already explained some reasons why, I dont really want to repeat myself."
Well marketing involving Let's Plays is a whole different ball game. There's little room for negative impact.
Maybe not as restrictive and as undercooked as Nintendos partership thingy, but I fully expect others to follow suit with simillar programs. There is simply NO reason not to ask "career Youtube gamers" for something in return for making a living broadcasting their products in a free, massively popular website like YT. It is absolutely fair to have all parties involved DIRECTLY rewarded in some way other than one of them hoping the exposure sells them more copies.
Youtube isn't free, they get a cut of the ad revenue. And it's far too much to ask considering the company is about 3 zeroes above their pay grade. The free publicity involving the million person viewership, all of which are the demographic they're aiming towards, which otherwise they would have no access to, is a perfectly fine trade off. Every other publisher seems to think so. So no, I don't expect publishers to join suit with nintendo. The difference between Nintendo and every other publisher is that they aren't as out of touch as Nintendo is with just about everything.
"Angry Joe is crying that Nintendo is cashing in on his talent... Yet he is doing the EXACT SAME fucking thing and expecting a differeny outcome.
This is business, not charity."
You're right, it isn't a charity. Let's Players aren't going to waste their time with nintendo games if their company don't see the value in their million person viewership. They fully expect to be compensated for exposing their game to millions of people. They aren't going to split their revenue on top of youtubes cut to do their job.
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