According to metacritc Activision failed in something in their top 11 list of best publishers of 2012 list.:lol: MS was first in the last.
What they failed in describes Activision pretty well.
What they failed at.
Still, Activision was the sole major publisher that failed to introduce a single new IP in 2012, choosing instead to milk its existing franchises and licenses. It's hard to imagine the company moving up in our yearly rankings if it remains reluctant to take a chance on a new concept.
Also Microsoft is number 1 on the list