PlayStation Store now hosts "Deal of the Week".
"Some of you may have seen similar one-off details crop up now and then in the past, but as of today these discounts will be a regular presence," says PS Blog.
The first game is FIFA 14.
FIFA 14 (PS3) – Was £59.99/€69.99/AU$99.95, now £19.99/€29.99/AU$39.95
FIFA 14 (PS Vita) – Was £44.99/€49.99/AU$69.95, now £19.99/€24.99/AU$32.95