For me, almost all of the pay-to-play games out there seem like they would be so much more appealing if there was a way to just pay a one-time sum and get all the content at once. Having to pay for content $5 or $10 at a time is annoying to me if it is something I like. Yes you can still get all the content, sure, and even though I have never done it, it seems like doing so would cost 10 times more than just paying the standard $60.
To give an example: Marvel: Avengers Alliance. Great Facebook game, pretty much the only one I ever got into. However, I lost interest in it because for every little step along the way you could either queue up actions and wait for 10 hours or something or pay real money to speed up the process. I guess it might have made Playdom a lot of money, but for someone like me, I would have been far more interested if I could have just focused on playing the game instead of constantly hitting gameplay tolls. I'm aware that this is better for some people, but it seems to me that it would be more financially successful if more of these free-to-play games started giving you the option just to go ahead and unlock everything (at a reasonable price, not $250 or something...)
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