FIFA 14 PC crashes to desktop after playing about 10 mins.

I have all my drivers updated and best working Gaming Rig. Any fix for this available ?? Plz Help...

My Rig :

Cooler Master HAF 912 side panel window Cabinet

Asus M5A99FX PRO R2.0 MoBo

AMD FX 6300 6 core Processor

Cooler Master Hyper 212 Evo Cooler

G-Skill 8gb 1333 MHz RAM

MSI Geforce GTX 660 GPU

how long has this been happening, was it before or after the update