Need an App?
By Cathie Sims
If your company sells products or services a mobile app is highly likely to increase your revenue as well. This gives your customers the mobility to do the exact same process they traditionally do at their desks, but on their phones. Effective business-to-consumer apps can cultivate stronger customer relations and facilitate marketing efforts. Business owners are able to connect with the customers and send their message across more efficiently. By installing an effective innovative mobile app designed by PocketCake, businesses can improve their productivity, efficiency and operability while creating new paths to increase clients. One very prominent business owner, who wishes to stay unanimous said, "We are seeing a boost in sales due to increased foot traffic and anticipate a double or triple in revenues."
According to a study released by Talent Neuron, global hiring trends have risen significantly, with a 149 percent increase in the number of job postings seeking web development skills in 2013. Android app developers rose 146 percent and iOS-focused developers increased 132 percent. Much of this talent has been fused in the various tech companies of the world. Researchers reported that nearly 55 percent of mobile application developers are located in the top 25 global tech cities, including Silicon Valley, London and Beijing. PocketCake LLC located in the Kansas City area is a prime example of talent pulled together from various parts of the world. They enjoy helping the success of their clients by developing applications made specifically for increasing revenue.
The benefits of mobile app design are so numerous that IBM general manager Marie Wieck recently told the Wall Street Journal that businesses should prioritize that aspect in their enterprise strategy. Wieck stressed the value of both back-end and customer-oriented systems to improving operations and integrating various heritage business units. In addition, she recommended that administrators adopt a quality mobile enterprise application platform to ensure that developed apps have the widest scope of usability and accommodate various mobile platforms and custom factors. By doing so, companies can improve the functionality of a given application and avoid spending additional money developing alternate programs to run on different operating systems.
"It's important to securely and flexibly integrate all the content so that users can have a consistent experience across mobiles and websites," Wieck stated. "Companies should also be data driven and take advantage of analytics. And it is very important to adopt open standards to 'future-proof' one's business. Those embracing a mobile strategy can deliver services faster and be more responsive to customer needs, but a mobile strategy also has to have a connection with business operations to meet with success."
PocketCake could develop a mobile application program for your company that can be accessed on various operating systems and form factors. By doing so, IT teams can integrate systems such as innovativeness resource planning or customer relationship management software into their mobile inventories.
There are many examples for this in which online businesses have extended their offerings to customers who want to shop on-the-go using their mobile phones. If you're a service company, you too can capture a larger share of the market by using PocketCake to develop your personal app.
First, when you decide to let us build a mobile app for your business, it's important to be clear about your objectives and strategize. This will help PocketCake harness the power of your mobile apps. Your app doesn’t just need data, it needs specific bits of data, transformed into certain formats and refreshed with a certain frequency. Once you have specified these formatted bits, a user experience specialist can help figure out how your customers can best metabolize the information you want them to engage with and a user interface designer can brand the resulting screens and make their functions intuitive.
Second, we will think of creative ways to capture your existing or potential customers' attention, promoting your business, enhance your offerings, entice people to buy and make life easier for your customer and you'll reap the results.
One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. Imagine being the owner of an apparel store in downtown New York with thousands of people walking within a one mile radius of your outlet. If they were to get notified on their mobile phones with a coupon from your store when walking by, you'd increase the likelihood of having them visit. ComScore’s latest survey for US smartphone users showed that Android had 52% share of about 142 million users. That amounts to 73.84 million Android devices in use. For the last six months iPhone as usage has increased by 11 million users vs. 6.6 million for Android.
The profusion of personal mobile devices has changed consumers’ expectations about access to information. We expect to be able to find details on products anytime, anywhere. And we are as likely to get that information from some sort of social network as we are to go directly to a company’s website. This is a challenge for businesses that are used to controlling the flow of information about their products—but it’s also an opportunity PocketCake could help your business conquer.
Third, in order to fit your mobile app into your business strategy we will figure out ways for you to make more money, how to use app store optimization to get attention, or why your current app needs improvement. PocketCake will also make your business app assessable for iOS and Android, as well as choosing the best platform.
Fourth, customer engagement is a very large priority. The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information.
When done right by PocketCake, you can turn those engaged customers into revenue generating ones. Take, for instance, Kraft's iFood Assistant. The application offers over 2,000 recipes, many of them using Kraft products with shopping lists, interactive deals and coupon features to incentivize shoppers. The app also includes social sharing capabilities, allowing consumers to share recipes with friends on social networks.
Fifth and most important, customer service and support make your company a leap above the rest. PocketCake has a way of making it simpler and more efficient for your customers to get in touch with your company, offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.
Digital Federal Credit Union, based in Marlborough, Mass., has launched an app called Mobile PC Deposit that allows members to deposit a check using the iPhone and Android-based smartphones, among other platforms. Talk about a “win-win”, this makes customers' lives easier and is an asset to their existing service.
That is our main goal here at PocketCake--to make everyone’s life easier; business owners and their customers.
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