In so many book discussions I've taken part in or customer reviews I have read (though this applies to other mediums too), people knock stories for having unlikeable characters, which seems like a bullshit criticism IMO. I mean, if you're just reading for escape and fluffy entertainment, the likeability of the characters might matter. One wants to inhabit a world that is a pleasant place to be and unlikeable characters can take one out of that "zone" I guess.
However, I don't believe for a second that "unlikeable characters" is a valid criticism against the merit of a work of literature. In real life, even "good" people can be supremely unlikeable (for example, a character who has good intentions and wishes no one ill will but is oblivious to the way their behavior effects other people). In many contexts, a novelist cannot avoid the unlikeable protagonist and still maintain truth in their fiction. Not to mention that almost everyone sees themselves as a protagonist. Even annoying people. If we want to want to have fiction that deals with themes that go beyond simple idealism, then we have to embrace or at least tolerate annoying or even downright repulsive protagonists. Not to mention that there's much to be gained from thinking about why unlikeable protagonist are unlikeable to us. Is it always a problem with the character or is there a problem with our own perception in some cases? Or if one likes a protagonist because that protagonist shares their own values, does one's analysis then take on a kind of hubris? In any case, I'd argue that "likeability" shouldn't be taken seriously as a critical lens unless one is exploring how likeability functions in the text or functions with regard to readership.
Anyway, what do you think? Does likeability actually matter when assessing a work of fiction? Does it matter when enjoying a work of fiction? I'd say it doesn't matter in either case.
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