CUPERTINO, California and ARMONK, New York—July 15, 2014—Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®.
The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:
- a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
- unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
- new AppleCare® service and support offering tailored to the needs of the enterprise; and
- new packaged offerings from IBM for device activation, supply and management.
This is a 'holy cow' situation. Tim Cook elaborates on the deal --
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”Credit Apple
This serves as two things, 1. Confirmation that android was never a true contender in enterprise, and 2. Apple has captured the hearts and minds of both capable consumers and enterprise, largely removing Microsoft from both major markets in the post-PC era. This announcement even comes on the heels of the largest layoffs ever to take place within Microsoft.
It becomes more true every day -- Choose to work with Apple or you'll rue the day you decided not to.