The launch of the iPhone 5s and iPhone 5c helped propel Apple to a market leading 42 percent of smartphones owned in the U.S. in the fourth quarter of 2013, leading Samsung's 26 percent share, according to the latest data from the NPD Group.
Apple's share has been going up steadily over time and doesn't show signs of stopping. Samsung is in a distant second at 26%. Motorola, HTC, and Blackberry all saw significant losses in market share.
Google's acquisition of the mobile giant (Moto) doesn't seem to be paying off quite yet, and boy do they have a ways to go (to the tune of tens of billions of dollars of ground to make up).
These facts are also due to the fact that Apple enjoys more loyalty than the competition, which is indicative of a consistent and high-quality experience android manufacturers simply cannot match.