Or...is it?
Toucharcade, talking to developers of Apple TV Apps, is saying that on a good day, they might make $100. Compared with the creme of the crop on traditional mobile platforms where they can easily do many, many hundreds of times that.
a quick browse through GAF will give several suggestions for why this is. Low download caps, the fact every game needs to be able to work with the Siri Remote. The lack of advertising the device on Apple's part.
For my part, I think the reasoning is part that, part something far more simple.
It's really impossible to argue that Mobile Gaming is a giant force, at least when it comes to grabbing the casual crowd. The blue ocean doesn't exist anymore like it did in the Wii days. It's owned by Apple with a small bay somewhere that flies the Samsung flag. But it worked where others haven't because of the nature of mobile.
People don't buy phones because they can play games. They buy phones to have that indispensable social tool, and they happen to be able to play games. The phone is the vehicle, and once it's in the hand, it's a "Might as well" reaction. Gaming is not the causation of the purchase, the tool is.
Comparatively, a smart-box is a far less necessary device for existing in 2015. Any TV less than a few years old has that internet/netflix capability built in. Should it not stretch quite far enough, well then people can get another device like a Chromecast, with is $50 on a bad day. Or they already own such a device, possibly the last version of the Apple TV. I love mine for making it easy to airplay youtube before bed.
The fact remains, while a phone is a needed tool, a Smart TV box doesn't and never could enjoy the same kind of ubiquity, particularly while TVs themselves continue to come with comparative software.
The customer is either going to care about games, in which case they have plenty of other devices, from Tablets to traditional games systems, right down to the phone they have in their pocket already, or they don't, and the fact that it can play games isn't even on the radar.
It's notable that this isn't the only app store venture that's failed to pick up steam. Both the Mac app store and Apple Watch store have struggled significantly as well.
So, what are your thoughts, Gamespot. Is gaming on a smartbox simply stymied by the nature of the device, or has Apple just not done enough for it? Sound off, or call me names, whatever. Hi Mac.
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