I've pulled out some quotes that I think are particularly relevant to how far ahead Apple really is (bolded for emphasis).
--
While it might seem reasonable to attribute the superior web performance of iOS devices to Apple's focus on improving single threaded CPU performance, the fact that Android devices with Cortex A72 CPUs are only matching Apple's A8 SoC shows that the gap is not only due to the CPU power available. Chrome's generally poor performance on Android is a significant limiting factor, and you can see in the chart how the improvement in Android device CPU performance over time has not translated into anything close to the sorts of gains that Apple has seen in the same period. While there are customized versions of Chromium like Snapdragon Browser that provide optimizations for a class of SoCs, it doesn't look like the gap between Android devices running Chrome and iOS devices running Mobile Safari is going to close any time soon, and if anything, it's only widening with each year.
--
Looking at our WiFi web browsing test, it’s genuinely ridiculous how well the iPhone 7 and 7 Plus perform in this test. The iPhone 7 Plus is definitely down on battery life compared to the Galaxy S7 Edge, but it’s within 5% despite using a battery that’s almost 20% smaller. The iPhone 7 is actually comparable in battery life to the iPhone 7 Plus, and is significantly above the Galaxy S7 with Exynos 8890. Of course, the iPhone 7 has a significantly lower resolution display and a smaller battery, but the nature of smartphone design is that larger devices will generally have better battery life because the board area needed remains mostly constant while the amount of area for battery increases. The iPhone 7 has significantly improved in battery life here, likely due to a combination of A10 Fusion's power optimizations – particularly the small CPU cores – and the removal of the headphone jack, which teardown photos show to have been partially replaced with the battery. However if you do the math efficiency sees a relatively minor uplift.
--
Overall, I think that if there’s any phone that is worth 650-750 USD at its base, it’s the iPhone 7 and 7 Plus. If you’re upgrading from the iPhone 6s Plus you probably won’t find a ton of differences, but it’s still a significant step up in display, camera, speaker quality, battery life, and system performance. There are some software bugs and minor performance issues, but there’s nothing that really stands out as a showstopper and these issues are due to be fixed within the coming weeks. The iPhone might not excite like smartphones once did, but the amount of attention to detail and execution in the hardware is unparalleled and a cut above anything else in the industry.
--
Plenty more in the article, worth a read. Really looking forward to their deep dive into the A10 Fusion.
Log in to comment