Well folks, if there ever was a line that should not be crossed in terms of game business models, this would seemingly be it. Ubisoft is apparently considering working microtransactions into its full-priced $60 games.
Future Ubisoft games could offer in-game purchases after taking an initial $60 chomp of your wallet.GamesBeatsays during an investor call, Ubisoft CFO Alain Martinez and Worldwide Online Director Stéphanie Perotti acknowledged the flexibility of free-to-play business models and the opportunity for full-priced games offering microtransactional items.
Free-to-play is a very flexible business model, Perotti said. The player has the capability to spend more than in a traditional model. We can control everything from the pricing to marketing as if we were anonline store.
With games like Watch Dogs, we could see more opportunity for $60 games to learn from the free-to-play model, Martinez added. The next generation will offer more and more item-based content. This will benefit our games profitability.
How far will these companies go? We've already seen increasing amounts of DLC, and now the rise of the "season pass" (Forza Horizon will be sporting a whopping $49.99 season pass at launch). In all honesty, this kind of business practice scares the crap out of me.