Update: Looks like the demo was faked. The movie and games were already running in the background, the share feature does not work like that, the snap feature doesn't either. This is a target render.
From Albert Panello himself:
Let me explain something about how this all works. I’m posting something similar on Reddit, so apologize for the repeat.
Even though we have rights to populate the *store* with Musicians, Artists, Movies, Actors, etc. – when it comes to us (as in Microsoft) publishing those types of things for marketing materials, it requires an extensive amount of approvals from those same Studios, Actors, Agents, Musicians, etc.
Also whenever we use game footage, the creator of the game wants to approve the footage. And finally, when something like this gets created, it needs to be used in a variety of ways that a direct feed video doesn’t work for.
Coordinating a live demo that is using approved game footage, and making sure every piece of content on-screen is approved by all the content owners is a logistical nightmare. So all of those constraints means it’s better sometimes to create your own video with already approved assets. EVERYONE does this. Every ad, every video, from every company does this for the same reasons.
Now, those same sorts of rights aren’t applied to the press. So there is a huge difference in what WE can put online vs. what the press can put online. That’s why, right now, we have a ton of press in SF seeing new live game builds and new dash builds. I’m sure you’ll be hearing back from them about how close this video is.
Since people want to know, I will explain in detail the areas where this video differs from the real UI.
1. The way the voice text gets created on-screen doesn’t work that way. It will appear as one block.
2. The video assumes that the user ALREADY has a movie started (hence why Pacific Rim is in the middle of the film), and ALREADY has a game started. In that cause, the UI will switch that fast.
3. The “Activity Feed” does not go over the UI like that, it snaps to the side
4. When the player resumes Titanfall, obviously he would have to “unpause” the game or however the individual game deals with coming back up. But you can absolutely have a game paused, and use your voice to launch new apps exactly how the video does.
5. The only egregious feature error is when the VO says “Xbox Share” or something similar. Now, the user would actually have to accept the notification or go to upload studio and share from there. We don’t share directly with voice.
Besides those small nuances, the transitions, speed, movement and everything else is a pretty accurate. I think it’s a fine representation of the experience.
Gotta say I love how instant everything feels. No loading times at all. I also like how easy it is to record stuff and upload it. Though I doubt I will be watching Blurays and TV, browsing the internet and skyping people all while playing TitanFall. Still, amazing technology.