Iwata thinks that better advertising and two upcoming Mario games will turn the Wii U's fortunes around. Also, he has big plans for devices you don't wear which monitor your health (bathroom scales and cameras?).
I can see why Nintendo is keeping him. How can one say no to a man who bows for three seconds?
President Iwata apologizes for the big cut in its full-year guidance, bows for three seconds. But he says he’s not pessimistic about the game console outlook. And there is no change to game console being the center of its strategy. He insists the company will not be abandoning its hardware business.
What’s Mr. Iwata going to focus on for the next 10 years? The main theme: enhancing the quality of life through entertainment. The key word is health, Mr. Iwata says. Citing a flood of wearable devices already on the market, he says Nintendo is trying out something completely new: non-wearables to monitor your health.
Answering another analyst’s question on how the company plans to return to profitability, Mr. Iwata says the DS will be the main driver for profit for the next fiscal year and the firm will focus on more efficient marketing. Expectations also high for two popular games lined up: Mario Kart and Super Smash Bros.