Microsoft admits it shouldn't have "sugar coated" X1

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#1 Posted by The_Last_Ride (69555 posts) -

So months after they admit they shouldn't have sugar coated the DRM, used games and Kinect requirement.

"One of the reasons I wanted to be a little more active socially was because I knew the core of why we were in this industry was not an evil reason," Spencer said. "It was to really delight consumers and build a great product that millions and millions of people would love." said Phil Spencer.

"I learned a ton last summer as a leader of our groups and in our company about being true to your core vision around what a product is, not being confusing, and frankly, when you're going to say something to a consumer that might put them off, it's better to just be direct and honest, rather than trying to sugar-coat something that might be controversial," he said.

"I'd rather deal with the controversy of what we're doing, and have an above-table conversation about that topic, rather than trying to sugar-coat it with some other news," he added. "And, my interactions over the last six months, and I really think the interactions of [Xbox chief marketing and strategy officer Yusuf Mehdi] and [Xbox corporate vice president Marc Whitten] and other members of the leadership team--we had our meeting to build on what we learned last summer."

Link

#2 Posted by El_Zo1212o (6005 posts) -

Translation: When you're totally busted, make (very likely empty) promises about how you'll do better in the future.

#3 Posted by ZZoMBiE13 (22911 posts) -

Translation: When you're totally busted, make (very likely empty) promises about how you'll do better in the future.

I'll take that over "We lucked into a great sales run so let's take cheap shots at the opponent who's not doing as well" approach. ;)

#4 Edited by El_Zo1212o (6005 posts) -

@ZZoMBiE13: I don't know- ever since PS4 knifed Xbox One in the kidneys at e3 last year, I think they've got a good claim to smug superiority.

#5 Edited by Archangel3371 (15236 posts) -

Sounds good enough for me although anything they say or do will never be good enough for some people, far too much cynisim in today's society.

#6 Posted by Mesomorphin (807 posts) -

doesnt make a difference to me, i love both systems

#7 Posted by udUbdaWgz1 (570 posts) -

I hope all the anti-xbox bots are and were equally as harsh with sony and their playstation 3 screw-ups during its initial stages.

#8 Posted by The_Last_Ride (69555 posts) -

I hope all the anti-xbox bots are and were equally as harsh with sony and their playstation 3 screw-ups during its initial stages.

They were, because it did not sell well at all

#9 Posted by ZZoMBiE13 (22911 posts) -

@udubdawgz1 said:

I hope all the anti-xbox bots are and were equally as harsh with sony and their playstation 3 screw-ups during its initial stages.

They were, because it did not sell well at all

Yeah, things were bleak for Sony in 2006. It was a bloodbath at retail.

#10 Posted by udUbdaWgz1 (570 posts) -

@ZZoMBiE13:

do i really have to prove msoft won the 360 generation again by adding total households, games sold and other aspects that dictate "winning?"

and, btw, way to ignore the facts about sony's ps3 lead-up, release and following year.

#11 Edited by Celtic_34 (1212 posts) -

Microsoft to me is a company who is in it for themselves. If they could have gotten away with it they would have. Because the xbone is failing they admit a mistake. I don't know but it would be nice if people weren't d-bags in the first place. I just don't see a company like microsoft as genuine at all.

This is why there is very little innovation going on because if companies like microsoft could sell out and squeeze every last cent they could they would at the cost of so much more imo.

#12 Posted by ZZoMBiE13 (22911 posts) -

@ZZoMBiE13:

do i really have to prove msoft won the 360 generation again by adding total households, games sold and other aspects that dictate "winning?"

and, btw, way to ignore the facts about sony's ps3 lead-up, release and following year.

I think you replied to the wrong person friend. I never said otherwise.

I said Sony in 2006 was in a bloodbath (meaning they were getting slaughtered in case you're unfamiliar with the parlance).

#13 Posted by udUbdaWgz1 (570 posts) -

@ZZoMBiE13:

lol, i guess i was in a frenzy, lol. sorry.

#14 Posted by The_Last_Ride (69555 posts) -

@The_Last_Ride said:

@udubdawgz1 said:

I hope all the anti-xbox bots are and were equally as harsh with sony and their playstation 3 screw-ups during its initial stages.

They were, because it did not sell well at all

Yeah, things were bleak for Sony in 2006. It was a bloodbath at retail.

exactly, and they got crap for it. The X1 hate is justified

#15 Posted by ZZoMBiE13 (22911 posts) -

The X1 hate is justified

Well it is and it isn't. Depending on the person. I won't begrudge anyone their opinion of course, they've every right to it.

If you ask me though, I think Microsoft did something I've never seen a big corporation do when they turned around and took back so many of the things people were upset about. If we look at how long it took Sony to even admit that the PS3 had a problem, and their ways of handling things like the Data Hack Incident and the problems with developers having trouble programming for their platform, I think MS did right by taking the feedback they did and doing the things needed to be done in a timely manner.

Microsoft's quick turnaround could be be interpreted multiple ways. I have no illusions that they made the changes they did out of some altruistic desire to appease gamers, the notion is absurd. But rather as a way to fix a busted set of circumstances that they themselves caused. I still think it works to their favor that they made such grand moves so quickly though, regardless of the reasons. But we all KNOW the reasons, 4:1 (or higher) pre-order ratio in strong favor of the opposition.

Of course they're in the business to make money, but that applies to all corporations. Nintendo or Sony or the people who thought OUYA was a good idea, they're all trying to get their product sold in service of building business and making money, yet for some reason Microsoft gets demonized more often for doing essentially the same thing. Admittedly though, the '13 E3 they got the bitch slap they deserved for a severe stumble. But nearly a year on I still see people seething like it was still happening. Not so much here, but on other sites I frequent.

I'm still of a mind that all the platforms have something to offer. Well except the OUYA, obviously.

#16 Posted by The_Last_Ride (69555 posts) -

@ZZoMBiE13: True, but the difference was that Sony was pushing Blu-Ray and Cell. Something that was never done before. They wanted to break into the hardware and make others blow their whistle instead of the other way around this time. Sony wasn't arrogant. They were just stupid. MS was arrogant and tried pushing features and still do onto gamers. Like Kinect which is a gimmick

#17 Posted by firefox59 (4335 posts) -

Microsoft to me is a company who is in it for themselves. If they could have gotten away with it they would have. Because the xbone is failing they admit a mistake. I don't know but it would be nice if people weren't d-bags in the first place. I just don't see a company like microsoft as genuine at all.

This is why there is very little innovation going on because if companies like microsoft could sell out and squeeze every last cent they could they would at the cost of so much more imo.

Everything you posted is incorrect. MS was the company trying to change things in the industry, just like they did with the original xbox. Whether people liked it or not is different. Lack of innovation has nothing to do with MS. You don't know what you're talking about.

#18 Posted by firefox59 (4335 posts) -

@ZZoMBiE13: True, but the difference was that Sony was pushing Blu-Ray and Cell. Something that was never done before. They wanted to break into the hardware and make others blow their whistle instead of the other way around this time. Sony wasn't arrogant. They were just stupid. MS was arrogant and tried pushing features and still do onto gamers. Like Kinect which is a gimmick


I don't think I'd call Sony stupid, at least not for that. They assumed consumers would pay the increased price for the hardware they were pushing, just like MS did this gen with the Kinect.It comes down to the pricing, not the companies hardware choices for their consoles. Consumers suck at spreading out the cost of the purchase over it's lifetime. They look at it as an all-of-a-sudden loss of money.

#19 Posted by ZZoMBiE13 (22911 posts) -

@ZZoMBiE13: True, but the difference was that Sony was pushing Blu-Ray and Cell. Something that was never done before. They wanted to break into the hardware and make others blow their whistle instead of the other way around this time. Sony wasn't arrogant. They were just stupid. MS was arrogant and tried pushing features and still do onto gamers. Like Kinect which is a gimmick

The entire PS3 launch pretty much defines arrogance. It wreaked of a company in the top spot who felt untouchable.

There is no other way to spin it, Sony were coming off the best selling console in the world and assumed the market would answer to them instead of them answering to the market and it bit them in the ass. Pretty much exactly what's happening to Microsoft right now. MS wanted their all in one bundle and connected digital solution so much that they pushed too hard and the market said "F YOU Buddy".

Overpriced machine? Check. Motion sensing nonsense that no one asked for? Check. Assuming that being on top before would translate to being on top again? Check. Pushing new tech when the market was still unsure and unready to adopt it? Check. The parallels are staggering.

Although I do realize now that I worded the last post slightly wrong. It reads like I'm trying to absolve MS or something. But that's not really the case. To clarify; I'm just saying there's more than one way to look at their reaction to the bad situation (that they created, undeniably) and saying it's impressive how quickly they made changes. But even though I had a lot of fun with my 360, I was as ready to throw MS under the bus as everyone else around E3 time.

I do think it's a bit silly to hold a grudge after they've made strides back toward my favor though. Perhaps "silly" isn't the right term; Let's just say it doesn't work for me. I forgave Sony's foibles and I'll look past MS' as well. Because ultimately, none of them are my buddies. They're just soulless corporate entities that don't consider me anything more than a number on a balance sheet. And I regard them in much the same way. Providers of a platform and little else. I take no joy in their victories nor schadenfreude in their defeats. I want the gaming market healthy because that provides a better situation for the creative side of gaming; the developers who make the games. And the games are really the only thing I am passionate about.