Many a AAA has a hell'a hype behind it. Most notably the annual games such as Assassins Creed, Call of Duty, Sports titles and even game that have a 2 year period like Battlefield and the probably inevitable Titanfall.
These games have loads of hype building up to release and in the end, does it blind one from it's negative aspects? Many of these listed games have little change in way of play and are released as buggy as a nature reserve yet get 9s on average by reviewers and nothing but praise from players even if gameplay could be bland, repetitive etc. Or have a weak story, poor character development etc. Even the multiplayer could get worse year by year but no attention is brought to that, yet if one person does they instantly get swallowed by the fury of the internet.