GameSpot
GameSpot's SIMply Divine: The Story of Maxis Software


Part 1: It's a Playground
  • The Idea
  • Success Begets Success
  • The Inevitable Follow-Up
Part 2: Raining on the Parade
  • Into the Abyss
  • But It's 3D!
Part 3: The Saving Grace
  • A New Focus, A New Mission
  • Third Time's Still A Charm?
Part 4: A New Dollhouse
  • And the New Dolls...
  • Into Outer Space
  • A Positive Prognosis
Behind the Games
Third Time's Still A Charm?
"I had a lot of fun working with this team," says Lucy Bradshaw, sitting in her office six floors above street level. She's just about the only person in this wing of the office, as most of the artists, programmers, and designers behind SimCity 3000 have taken off for vacations after a laborious year of development on the game.

Perhaps the most important decision Bradshaw made with SimCity 3000 was not to reinvent the wheel. "Frankly, Will did it right the first time around. What we've done is augmented the experience." After Bradshaw decided to retain the core engine,

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SimCity 3000 executive producer Lucy Bradshaw.
the focus went into making subtle improvements, such as allowing larger maps, adding new zoom levels, and additional gameplay parameters.

With Bradshaw in control, Maxis realized it was on the right track when the product was shown at E3 in 1998.

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A residential setting in SimCity 3000.
Former New York Mayor Ed Koch was brought in to promote the game. For Maxis, E3 1998 was a far cry from the disaster a year before, and the reception to SimCity 3000 was warm among press and buyers.

Although Maxis wanted to release SimCity 3000 in time for Christmas, it didn't quite make it. That would have been a disaster for a small public company, but EA could afford to wait until the product was truly finished.

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Former New York mayor Ed Koch and Lucy Bradshaw.
SimCity 3000 was finally released in the first week of February 1999, and quickly rose to the top of the charts.

And perhaps as importantly, inside Maxis, everyone is behind the game. A few weeks ago, Barthelet even put up his own fan site for SimCity 3000, only to be warned by his ISP that he had too many graphics and was exceeding his bandwidth limitation. "I had to spend an afternoon stripping out all the graphics, so people could still access the site," he admits with a grin, using his hands to mimic keyboard typing on his desk. Besides Barthelet's effort, Maxis is seeing two new fan sites a day pop up online.

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Side-by-side comparison: A Golden Gate-like bridge in SimCity 2000 and in SimCity 3000

SimCity is back, and so is Maxis. But what lies ahead? First up is a new game from Will Wright that's been in development for six years. And there's more too...

Next: A New Dollhouse