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Ron Gilbert
Cavedog Entertainment

Ron Gilbert is so set on nurturing creativity in the gaming industry, you'd half expect him to start taking out classified ads in the local paper to recruit new talent. Ten years ago, Ron Gilbert was a new talent who would go on to create a little pirate-wannabe named Guybrush Threepwood, who starred in the classic adventure series, Monkey Island, for LucasArts. Now at the helm of Total Annihilation developer Cavedog Entertainment as well as children's software group Humongous Entertainment, Ron Gilbert's humor, wit, and storytelling ability have helped craft some of the most memorable games of the '90s.

1. If there were one moment from gaming you'd put in a time capsule to represent the 20th century of interactive entertainment, what moment would it be and why?

Ron: The early days of computer games were magical. Every thing that was tried was new and different. We didn't have fancy graphics, just game design. There were no big companies - even Electronic Arts was small back then. I would love to capture the feel of those days; the days before egos and fighting over royalties.

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2. Do you think the gaming industry is underestimating one aspect of interactive entertainment that will take us all by surprise in the early 21st century?

Ron: The mass market. Mark my words - it will change everything. Games like Diablo and Command & Conquer will still sell millions of copies, but those numbers will be dwarfed by the 10s of millions of copies of games for the masses. And I'm not talking about gimmick games like Deer Hunter, although that was writing on the wall that every serious game designer should read carefully.

Next: Ron Gilbert (cont.)