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Developer: SCEI
Publisher: SCEA
Release Date: 2006
Every year, right before E3, Sony has a press conference. And usually, this press conference starts out incredibly slowly, thudding along as business types get up in front of everyone and talk about lifetime-to-date sales of PlayStation 2s and other numbers that are only exciting to the cadre of khaki-clad analysts in attendance. This year, Sony threw all that stuff out the window. For once, a major press conference all but ignored the number-crunching, paper-pushing investor types and got right to the point, right away, by opening with news about the PlayStation 3 and spending almost the entire press conference focusing on the company's next game platform.
Of course, much of this centered on different kinds of numbers--tech specs that only rocket scientists and GameSpot's hardware guys could truly appreciate. Then came the tech demos, which looked pretty solid. Then the surprise-within-a-surprise landed when Sony decided to start showing games. Lots of games. Two full reels of games, first starting with a ton of friendly faces in the form of Gran Turismo, Tekken, Warhawk (!), Devil May Cry, Killzone, Fight Night, and more. Then, as if to say "oh, we've got the new stuff covered, too," a reel of new stuff, like MotorStorm, Killing Day, Eyedentify, and NioH was also shown. At some point, the game demos just started to become exhausting. With a good balance between hardware information and software to look forward to, Sony pretty much rewrote the book on how to put on a press conference, not to mention how to successfully keep a secret.
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