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Nintendo readies pink DS in Europe

By Laura Jenner, GameSpot UKPosted Aug 23, 2006 3:26 am PT

Mario factory aims to increase appeal among women; handheld gets new colour, October launch.

During Nintendo's press conference at the Games Convention in Leipzig, Germany, this morning, the Nintendo DS Lite Pink was announced. It carries a European release date of October 27--a US date was not specified.

A 'Noble Pink' version of the handheld console is already available in Japan. This news follows a day after Sony announced pink versions of the PlayStation 2 and PlayStation Portable in Europe.

The company has made no secret of its desire to further increase its market share among women. It says that women make up 44 percent of DS owners in Germany, thanks primarily to games such as Nintendogs, which are said to be attracting substantial numbers of 'nongamers'.

Nintendo has sold over five million DS handhelds in Europe (and over 21 million worldwide) and says that the new pink version is 'the perfect accessory for those dark winter days'.

86 Comments

  • joshterd31

    Posted Sep 4, 2006 7:40 am PT

    who cares what color the dam thing is

  • _Sam_

    Posted Aug 24, 2006 9:16 pm PT

    what next

  • jcdc554

    Posted Aug 24, 2006 7:22 am PT

    holy crap!!!!!!!!!!!!!! I mean really people. it's just a color.

  • faridmon

    Posted Aug 24, 2006 4:59 am PT

    and yeah i forgot, we will see more ladies playing Tetris horriblly, mark my word.
    DSLite Pink = more disaster to my beloved Tetris.

  • Pastehunter

    Posted Aug 24, 2006 2:22 am PT

    Yeah , lets copy on Nintendo , you schould let just the GBASP pink .

  • jakeboudville

    Posted Aug 24, 2006 1:13 am PT

    Nex thing you will know is a pink Wii

  • NeonNinja

    Posted Aug 23, 2006 11:41 pm PT

    PS2, PSP and the DS. Nice says Neon, nice says he.

  • Homsar13

    Posted Aug 23, 2006 4:29 pm PT

    they are so lucky

  • prioritymail

    Posted Aug 23, 2006 3:53 pm PT

    I pink one?

    First the ps2 and now the ds.

    Some wierd trend huh.....

  • scarlet_spider1

    Posted Aug 23, 2006 2:41 pm PT

    i think pink is perfect. my gf bought me a white lite for my birthday. she wasnt too interested in many games (outsided of the retro), but since my mini game high scores on NSMB are continuously being crushed, pink could not have come at a better time.
    now hurry up with that US release so i dont have to import!

  • faridmon

    Posted Aug 23, 2006 2:29 pm PT

    pink, now we are talking, talk about reviving the gaming industry, with pink.

  • comthitnuong

    Posted Aug 23, 2006 2:16 pm PT

    i dont think people care that much about color

  • Phazevariance

    Posted Aug 23, 2006 1:32 pm PT

    Pink... why don't they come out with something neat like 'transparent' or 'glass' like Apple stuff...

  • Agreb91

    Posted Aug 23, 2006 1:31 pm PT

    Pink is the official color of everything. Soon coming a Pink Xbox 360.

  • grandgundam3

    Posted Aug 23, 2006 1:31 pm PT

    what is it with everyone making pink consoles? i swear, if microsoft makes a pink 360, i'm gonna quit gaming!

  • KartRacer54

    Posted Aug 23, 2006 1:24 pm PT

    [This message was deleted at the request of the original poster]

  • mikedude_01

    Posted Aug 23, 2006 12:53 pm PT

    October 27 is offically pink day in Europe.

  • enoslives7

    Posted Aug 23, 2006 12:52 pm PT

    I hate pink !!!! most gamers do too !!! .........I have enormous calves (I could crush tin cans with them) jealous ??

  • gskehans97

    Posted Aug 23, 2006 12:12 pm PT

    WTF????OMFO.....

  • DarkPassion

    Posted Aug 23, 2006 12:07 pm PT

    Pink is the new face of global domination.

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