There are 29 figures....first the playset figures...
Mr. Incredible, Mrs. Incredible, Violet, Dash, and Syndrome
Sulley, Mike, and Randall
Jack Sparrow, Davey Jones, and Barbossa
Lone Ranger and Tonto
Lightning McQueen, Hollie Shiftwell, Mater, and Francesco
Buzz Lightyear, Jessie, and Woody
...and now the non-playset figures....
Sorceror Mickey, Jack Skellington, Anna, Elsa, Ralph, Vanelloppe, Phineas, Agent P, and Rapunzel