"This is not a game! It's a freaking Marketing tool! EA is playing the biggest game here, not you!"

User Rating: 6.5 | Battlefield Heroes PC
What can I say. I started out playing this game as a Beta-tester and had a few laughs with it. Pretty fast I got very bored with it and I noticed most of my online-friends stopped playing it too. It's just too monotonous.

The only way to keep it a little more interesting is when you keep working on your Hero. Buying new stuff to make him more dangerous and unique. You just wanna have that bigger gun in order to get just a little more advantage than your opponent. You pay 10 euro's for 1400 points and you you need 470 points in order to buy yourself a bigger gun and to keep it,... for the moment of course because when the time is right, ... they invent a bigger gun with a little more advantage and that means more money and so on and on...

It works and I would definitely see it as a challenge and great job for building and/or setting up a game like this. But what should be the main goal for you as a gamer? Game-play or money-spending?

I noticed EA is more into making games fast and making money fast with it. There's no flavour in it. No heart, just brain. It's like getting yourself a meal at MacD's. It's nice (cos of it's taste enhancers of course) but still,... it doenst give you that satisfying feeling in the end. Like Microsoft too. They're on top, own the market and practically decide what happens. And people just fall for it cos they just dont see it or care about being miss-led.

I dont mind paying for a game but exploiting like this will for sure not give me good feelings towards any EA game. They have more than enough money in their company, ... therefore at LEAST halve those Batllefund prices and show your 'fans' and satisfying customers you do this for them as a little appreciation for buying those EA games over all those years and making EA big as they are now. I kinda hoped for BFH being a bit of an EA-gift.

I guess I felt for it too ;)