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Battlefield Heroes News

  • Freemium is the future, says EA Thumbnail
    EA Interactive boss says "humans like free stuff," not sure about free-to-play on consoles; BBC Worldwide digital specialist says free-to-play model can lead to greater quality.
  • EA's free-to-play label hits 25 million users Thumbnail
    Battlefield Heroes and Need for Speed World hit 10 million each this month; Battlefield: Play 4Free, Dragon Age: Legends, Battleforge, and Lord of Ultima combine for 5M.
  • EA Origin installs hit 3.9 million Thumbnail
    EA CFO Eric Brown says online distribution service is growing steadily; freemium brand extensions bringing in new customers.
  • LulzSec disbands following Battlefield Heroes breach Thumbnail
    Hacker group releases 500,000 user names from EA's free-to-play shooter before declaring its 50-day virtual rampage over.
  • Battlefield Play4Free manager departs Thumbnail
    Ben Cousins exits EA's free-to-play Easy Studio on eve of launch for core-focused online, microtransaction-supported shooter.
  • Battlefield Heroes conscripts 7 million Thumbnail
    Free-to-play online shooter celebrates milestone number of registrants with free in-game items and currency.
  • EA: Free-to-play will threaten console business Thumbnail
    Next generation of online games will make consumers question the need to buy the next Xbox or PlayStation system, says Battlefield Heroes head Ben Cousens.
  • EA: Item sales more important than advertising Thumbnail
    Virtual goods are much more important for free-to-play titles than in-game and display advertising, according to the megapublisher.
  • New Battlefield game to be announced Friday Thumbnail
    Electronic Arts teases upcoming London announcement from Battlefield Heroes outfit Easy Studios.
  • Battlefield Heroes boasts army of 3 million Thumbnail
    Electronic Arts' PC free-to-play third-person shooter hits another milestone, releases new map to mark the occasion.
  • Battlefield Heroes recruits 2 million Thumbnail
    EA DICE's PC-based free-to-play, microtransaction-supported online shooter hits double-platinum milestone, free update with new map coming Sept. 30.
  • Battlefield Heroes enlists 1 million Thumbnail
    EA DICE's free-to-play shooter hits milestone less than four weeks after release.
  • Battlefield Heroes fully operational Thumbnail
    EA confirms DICE's heavily stylized, free-to-play, microtransaction-supported PC shooter has "soft launched."
  • Battlefield Heroes retreats to 2009 Thumbnail
    EA DICE's free-to-play cartoon-styled shooter temporarily shuts down closed beta; testing period to resume next year.
  • Q&A: Battlefield general lays out battle plans  Thumbnail
    DICE executive producer Ben Cousins talks about the free-to-play game's beta program, why it wouldn't work on consoles, and what makes it different from Team Fortress.
  • EA predicts $6 billion in sales by 2011 Thumbnail
    Publisher expects 71 percent revenue growth over next three years riding new installments in Sims franchise, expansion of Burnout, Skate, Need for Speed, Madden.
  • EA launches Play 4 Free strategy with Battlefield Heroes Thumbnail
    New cartoon-style shooter will be available as a free download for PCs this summer as part of EA's new business model.

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