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Battlefield Heroes News

  • Freemium is the future, says EA

    Freemium is the future, says EA Thumbnail
    EA Interactive boss says "humans like free stuff," not sure about free-to-play on consoles; BBC Worldwide digital specialist says free-to-play model can lead to greater quality.
    News - Posted Jul 30, 2012 6:06 pm GMT

  • EA's free-to-play label hits 25 million users

    EA's free-to-play label hits 25 million users Thumbnail
    Battlefield Heroes and Need for Speed World hit 10 million each this month; Battlefield: Play 4Free, Dragon Age: Legends, Battleforge, and Lord of Ultima combine for 5M.
    News - Posted Jan 12, 2012 10:13 pm GMT

  • EA Origin installs hit 3.9 million

    EA Origin installs hit 3.9 million Thumbnail
    EA CFO Eric Brown says online distribution service is growing steadily; freemium brand extensions bringing in new customers.
    News - Posted Sep 9, 2011 11:07 pm GMT

  • LulzSec disbands following Battlefield Heroes breach

    LulzSec disbands following Battlefield Heroes breach Thumbnail
    Hacker group releases 500,000 user names from EA's free-to-play shooter before declaring its 50-day virtual rampage over.
    News - Posted Jun 27, 2011 5:43 pm GMT

  • Battlefield Play4Free manager departs

    Battlefield Play4Free manager departs Thumbnail
    Ben Cousins exits EA's free-to-play Easy Studio on eve of launch for core-focused online, microtransaction-supported shooter.
    News - Posted Mar 31, 2011 10:12 pm GMT

  • Battlefield Heroes conscripts 7 million

    Battlefield Heroes conscripts 7 million Thumbnail
    Free-to-play online shooter celebrates milestone number of registrants with free in-game items and currency.
    News - Posted Mar 8, 2011 7:45 pm GMT

  • EA: Free-to-play will threaten console business

    EA: Free-to-play will threaten console business Thumbnail
    Next generation of online games will make consumers question the need to buy the next Xbox or PlayStation system, says Battlefield Heroes head Ben Cousens.
    News - Posted Nov 5, 2010 1:25 pm GMT

  • EA: Item sales more important than advertising

    EA: Item sales more important than advertising Thumbnail
    Virtual goods are much more important for free-to-play titles than in-game and display advertising, according to the megapublisher.
    News - Posted Nov 5, 2010 1:19 pm GMT

  • New Battlefield game to be announced Friday

    New Battlefield game to be announced Friday Thumbnail
    Electronic Arts teases upcoming London announcement from Battlefield Heroes outfit Easy Studios.
    News - Posted Nov 3, 2010 5:44 pm GMT

  • Battlefield Heroes boasts army of 3 million

    Battlefield Heroes boasts army of 3 million Thumbnail
    Electronic Arts' PC free-to-play third-person shooter hits another milestone, releases new map to mark the occasion.
    News - Posted Dec 16, 2009 8:53 pm GMT

  • Battlefield Heroes recruits 2 million

    Battlefield Heroes recruits 2 million Thumbnail
    EA DICE's PC-based free-to-play, microtransaction-supported online shooter hits double-platinum milestone, free update with new map coming Sept. 30.
    News - Posted Sep 25, 2009 7:18 pm GMT

  • Battlefield Heroes enlists 1 million

    Battlefield Heroes enlists 1 million Thumbnail
    EA DICE's free-to-play shooter hits milestone less than four weeks after release.
    News - Posted Jul 14, 2009 7:15 pm GMT

  • Battlefield Heroes fully operational

    Battlefield Heroes fully operational Thumbnail
    EA confirms DICE's heavily stylized, free-to-play, microtransaction-supported PC shooter has "soft launched."
    News - Posted Jun 26, 2009 1:00 am GMT

  • Battlefield Heroes retreats to 2009

    Battlefield Heroes retreats to 2009 Thumbnail
    EA DICE's free-to-play cartoon-styled shooter temporarily shuts down closed beta; testing period to resume next year.
    News - Posted Nov 14, 2008 10:25 pm GMT

  • Q&A: Battlefield general lays out battle plans

    Q&A: Battlefield general lays out battle plans Thumbnail
    DICE executive producer Ben Cousins talks about the free-to-play game's beta program, why it wouldn't work on consoles, and what makes it different from Team Fortress.
    News - Posted Aug 14, 2008 5:23 pm GMT

  • EA predicts $6 billion in sales by 2011

    EA predicts $6 billion in sales by 2011 Thumbnail
    Publisher expects 71 percent revenue growth over next three years riding new installments in Sims franchise, expansion of Burnout, Skate, Need for Speed, Madden.
    News - Posted Feb 13, 2008 6:24 pm GMT

  • EA launches Play 4 Free strategy with Battlefield Heroes

    EA launches Play 4 Free strategy with Battlefield Heroes Thumbnail
    New cartoon-style shooter will be available as a free download for PCs this summer as part of EA's new business model.
    News - Posted Jan 21, 2008 4:21 pm GMT

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