Freemium is the future, says EA
EA Interactive boss says "humans like free stuff," not sure about free-to-play on consoles; BBC Worldwide digital specialist says free-to-play model can lead to greater quality.
Free Play Friday: Rocket Jumps, Through Balls, 15,000 Porsches, Codes!
Justin Calvert tears himself from League of Legends for just long enough to dole out more free codes and free-to-play gaming suggestions.
Free Play Friday: F1, Battlefield, Magic, and Space!
Justin Calvert throws out some ideas for games that you could be playing without paying this weekend.
EA's free-to-play label hits 25 million users
Battlefield Heroes and Need for Speed World hit 10 million each this month; Battlefield: Play 4Free, Dragon Age: Legends, Battleforge, and Lord of Ultima combine for 5M.
EA Origin installs hit 3.9 million
EA CFO Eric Brown says online distribution service is growing steadily; freemium brand extensions bringing in new customers.
LulzSec disbands following Battlefield Heroes breach
Hacker group releases 500,000 user names from EA's free-to-play shooter before declaring its 50-day virtual rampage over.
Battlefield Play4Free manager departs
Ben Cousins exits EA's free-to-play Easy Studio on eve of launch for core-focused online, microtransaction-supported shooter.
Battlefield Heroes conscripts 7 million
Free-to-play online shooter celebrates milestone number of registrants with free in-game items and currency.
EA: Free-to-play will threaten console business
Next generation of online games will make consumers question the need to buy the next Xbox or PlayStation system, says Battlefield Heroes head Ben Cousens.
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