Xbox price war rages in Germany

When the Xbox launched in Europe on March 14, a major price war was initiated by German retail chain Media Markt, which sold the Xbox for 399 euros ($350) instead of 479 euros ($420). Other chains have followed suit. Media Markt has also started another price war--for example, one of its stores in Regensburg is offering the Xbox for 149 euros ($130). According to industry publication MCV, this bundle consists of an Xbox and two Siemens C45 cell phones, but those who purchase the bundle must sign a contract with a cell phone service provider. This strategy is not uncommon, since mobile phone network providers have been looking for ways to increase their market presence through deals like these for the past few years.

We'll have more on this story as it develops.