Xbox One Out Now In Japan

Microsoft releases new console in country where it's had trouble finding success in the past.

Nine months after the Xbox One launched in the United States and Europe, the console is now available in another major region: Japan. In launching the Xbox One in Japan, Microsoft's console becomes the last of the new machines from "The Big Three" to come to the region, following the Wii U's release in December 2012 and the PlayStation 4's launch in February.

The Xbox One is available either with Kinect for ¥49,980 (approximately $480) or without Kinect for ¥39,980 (approximately $380), which is the same as the PS4 Japanese launch price.

"Japan has a rich games history and we’re thrilled to bring all that Xbox One has to offer to our fans in-market. We're committed to making Xbox One the best place to play the biggest exclusives and blockbusters of this generation including Forza Motorsport 5, Dead Rising 3, Ryse: Son of Rome, Titanfall, FIFA 14, Sunset Overdrive, Forza Horizon 2, Halo: The Master Chief Collection with access to the highly anticipated Halo 5: Guardians multiplayer beta--in addition to games like D4 from some of Japan’s renowned creators," a Microsoft spokesperson said.

The console launches in the country with a range of first-party titles, including Forza Motorsport 5, Kinect Sports Rivals, Dead Rising 3, and Ryse: Son of Rome. Localized versions of Tomb Raider: Definitive Edition, Thief, Murdered: Soul Suspect, and Call of Duty: Ghosts, as well as Titanfall, are also available.

Though Microsoft's past consoles haven't historically been runaway hits in Japan, the company has not lost hope for the region. Speaking with GameSpot earlier this year, Head of Xbox Phil Spencer maintained that console gaming is not dead in Japan. "It's critical for us in the industry that we continue to invest there and see great games come out," he said at the time.

September is a big month for the Xbox One in terms of expansion. The console launched in Chile and Colombia on September 2, and will be released in 25 additional regions, including China and Russia, before the month is out.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

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Discussion

793 comments
Karchy
Karchy

look at all those pervs playing pull my finger..

xrizz1066
xrizz1066

How many of the "happy buyers" are wearing green t-shirts meaning their actually staff!!!! Yet again M$ trying the media spin to make it look like people want an oversized 80's VCR. The PS4 didn't do amazing well, so why M$ thought they'd get good sales?? Especially since its been losing everywhere else in the world. Still they'l be able to offload all the unsold boxes to China, sure they want it, don't they!!!!

rdwolf260
rdwolf260

You have a country where people live in 400 square foot apartments and you release a console that has a Kinect game (Rivals) bundled in with your premium console. So much for understanding your market. You should have nixed Kinect for Japan period and not even bother to sell Kinect games there. Because anyone who has room to actually play Kinect games in Japan is filthy rich and is not going to be standing in line for your console or games. They will be delivered to them as well as any Kinect games even if it costs way more...silly Microsoft.

kane6911
kane6911

if i was microsoft i would just say to he11 with japan they don't matter much any way. japan is such a small country and it's not a good market for them any way. i would focus on the places that matter japan doesn't matter. 

corb77
corb77

I'm sure awhile back I read an article saying the Xbox one preorders where doing ok in Japan

corb77
corb77

I'm just glad Xbox has started selling in more country's, it's about time tbh.

Martyr77
Martyr77

The Japan launch was AWFUL! My favorite were the cones they lined up at stores for long lines and they weren't used at all.

csward
csward

Nice, they got a picture of all 100 people buying the system in Japan!

Ripper_TV
Ripper_TV

They're shameless alright, calling "Dead Rising 3," "Ryse: Son of Rome," "Titanfall," exclusives just like that...

bigrod69
bigrod69

The best selling American game console in Japanese history was the XBOX 360 which sold just over 1.5 million units - compared to more than 84-million worldwide. The 360 comes in 20th place in best selling consoles in Japan's history, not even as good as the old Game Gear and way behind a failed system like the Dreamcast.


The Japanese aren't going to buy anything American when it comes to gaming and why MS even wastes their time there I'll never know.

kenwonobi
kenwonobi

Then today happened and Japan launch went horrible. Actually worse than expected. 

Ripper_TV
Ripper_TV

When you see it, you'll shit bricks: look at the ceiling. 


MS can't afford it. 

deathstream
deathstream

The people here gloating that the XB1 isn't generating much interest in Japan are just sad and funny.  NO ONE expected it to.  Sony hasn't even been able to pull in a million sales in Japan.  MS is not doing this because they expect the Japanese to suddenly embrace the Xbox the third time around.

Warlord_Irochi
Warlord_Irochi

Not as important for MS as the Chinesse market, no matter what they say.

neowarrior793
neowarrior793

iv been researching the pics of all the release days pics of every store at launch, i haven't made it past 300 people (that i have counted)

blackace
blackace

Anyone who wanted an XB1 in Japan probably got one when it launched in the U.S. & Europe. There is no regional lock on the console, so there's no reason to wait for the Japan launch. I don't know why they waited for the PS4 launch. Whatever the case, XB1 interest in Japan is nil.

electrichobo99
electrichobo99

Granted, it won't sell well, but there exists a small but loyal group of Japanese gamers who are xbox enthusiasts.

blackace
blackace

Game consoles are DEAD in Japan. Even the PS4 is selling like crap in that country. The Wii U continues to outsell the PS4 every week.

Pyrosa
Pyrosa

....so is it unethical to go kill-poaching on the Japan Titanfall servers this weekend?  Factor in the strange pro-latency math the game uses, and maybe some of those challenges w/slow weapons would be less annoying to grind... ;)


Nah -- it'll be more fun to bang out another weekend of couch co-op in Diablo3:UE.

bdrtfm
bdrtfm

Considering how poorly the PS4 is selling in it's own territory, I'd be surprised if X1 sells 100,000 units total. Selling in Japan is more of an obligation than a goal for MS.

giggity_g0o
giggity_g0o

Dead riseing n son of rome are no longer exclusives can now get them on pc

sephirothsfan02
sephirothsfan02

Half of them are Xbox employees, the rest is the whole japanese xbox fanbase :)

homey_d_clown
homey_d_clown

Day 1 sales for the X1 in Japan is not looking good, at all!

Are they big "day 1" buyers?


I wonder what there fanboys will use as an excuse?

Vylsith
Vylsith

@kane6911 LOL what?  Small country?  They're the third largest video game market in the world.  Both Nintendo and Sony sold over 10 million consoles in Japan alone last generation.  Don't be salty just because Microsoft doesn't appeal to most Japanese gamers.  Your comment is ridiculous.  You're right that Microsoft should just ignore Japan.  However, pretending that Japan doesn't matter is ignorant nonsense.  It definitely matters.  Microsoft just has a snowball's chance in hell of doing well there.

rdwolf260
rdwolf260

@kane6911 You sir are ignorant. Japan is 11th largest country in the world by population...over 127 million to be exact. By your logic, Microsoft shouldn't even bother with Germany who has over 80 million or UK (England if you don't know what that means) which has only 64 million and Canada has a little over 34 million peoply only. Unless you seriously think that Microsoft should sell their products to countries based on landmass not based on population...you need to go back to school because last time I checked, it is actual people who pay money for products and services.

csward
csward

@Ripper_TV ..and saying they're "blockbusters" lmao.

Vylsith
Vylsith

@deathstream Sony wasn't expecting to generate that many sales already.  The PS3 sold about 10 million over its lifetime in Japan.  If they can do the same with the PS4 that will be plenty.  Japan has moved away from core console gaming.  They actually shun gaming as a hobby.  However, it's acceptable to spend your time playing a handheld game console/smart phone/tablet while commuting.  Handheld consoles do well in Japan.  Home consoles not as much.  It's still a fairly big market for home consoles regardless.  The otaku culture keeps it alive.

Vylsith
Vylsith

@Warlord_Irochi The average household income in urban China is about $2200/year.  I know you want to believe it will do well, but China is a developed country for a reason.  India actually has a better economy overall than China, and consoles don't sell well there either.  China isn't going to push sales for either console.  Besides, polls in China show that the PS4 has 85% of the interest over Xbox One's 15%.  Not that the PS4 will sell well there either, but Sony isn't jumping on China for a reason.  They're poor.  There aren't enough rich people to make the difference you think they'll make.

megadebt
megadebt

@Warlord_Irochi umm.. china, like india, has a population of over a billion, but on average, it's population has less disposable income than japanese nationals.. plus.. XBOX SUUUUUCCCKS!!!!!!!!


battlefront1943
battlefront1943

@blackace Uh...  no one in Japan is paying import on an XBOX ONE prior to release...  and no one is buying them now that they're out.  MS would have done better to have released "quietly" in Japan...  instead, their release was an embarrassment.

yngsten
yngsten

@blackace

There must be some research indicating there is some interest, enough to ship it there, I'm no fan of XONE but Microsoft is one of the biggest companies in the world, they don't go ahead with shipping without some certainty it'll sell. Other than that I agree with you, the market certainly isn't big, Playstation has a lot more to offer in that market.

Vylsith
Vylsith

@blackace That's not surprising at all.  Home consoles are considered children's toys nowadays in Japan.  That being said, the otaku culture definitely includes video games.  If the PS4 sells close to as well as the PS3, then it'll do pretty well (about 10 million sales).  It might sell less this generation.  We'll have to wait and see.  The Wii U outselling the PS4 though is status normal.  Nobody expected it to outsell the Wii U.  Persona 5 and Final Fantasy XV will both see a big boost in PS4 sales though.  Games sell hardware far more often in Japan than in the US.

Vylsith
Vylsith

@Pyrosa Playing against Japanese gamers is a good lesson in humility generally.  ;)  They take it a lot more seriously than we do.

yngsten
yngsten

@bdrtfm

However if it does sell 100 000 units it's still profit, so it's better to enter the market to some degree than no degree.

kane6911
kane6911

@bdrtfm neither console will sell that much in japan they just dont care this time around.

blackace
blackace

@homey_d_clown Most of the gamers in Japan purchased their XB1 online (Amazon and other Japan online stores). Who was expecting huge sales in Japan?

kane6911
kane6911

@homey_d_clown will you stop being b1tch for one min. its no secret that the xbox brand has had trouble in japz. sony isnt doing well there either so whats your excuse.

smackdowner360
smackdowner360

@megadebt @Warlord_Irochi Wow are you 12 years old?Another reason why i wont own another playstation system.To many damn childish morons and an embarrassment to the gaming industry

Warlord_Irochi
Warlord_Irochi

@megadebt You don't think MS will be selling the console without adapting the price first, do you? not to menction that (maybe you missed this small detail that everybody seems to know except you) Xbox barelly sales in Japan, but in China not only it has no competitor but it also has very cheap distribution since the machine is ensambled there after all (Foxcom). Could tell you about how the number of rich people in China has risen dramatically in the last year, but I'm not going to do your homework, go and cheack it yourself.
All this data is easy to find in the internet if for any reason you never got the chance to get some basic knowledge regarding how the games industry work. But I'm going to guess that your only motivation for answering was to leave you cheap anti-Xbox comment. Next time use youtube for that, not the comment of people that actually know what they are talking about.


Richmaester6907
Richmaester6907

@battlefront1943 It only launched today and the Xbox brand has never done well in Japan no matter how good the machine was or what games it had on it. 

homey_d_clown
homey_d_clown

@blackace @homey_d_clown 

@Kane6911 and a few others.

I was hoping it would sell well, not that i had any high expectations but I do not like a one horse race.

homey_d_clown
homey_d_clown

@kane6911

Being called names by one of the biggest Brand B!tchs in GS is actually quite funny.


Now If you would stop Gobbling that MS Knob for a minute, you would see that my comment was based on the fact that X1 is not selling in Japan.  Meanwhile yesterday you said:

"i mean by the looks of thing this thing is cheaper than the ps4 is over there. i do predict that the x1 will out sell sony over with ease just because of that a lone." - @kane6911


Just like your prediction, you're full of sh!t now Tr0ll-On!

pgl163
pgl163

But but but kinect is the future..

Vylsith
Vylsith

@smackdowner360 @megadebt @Warlord_Irochi Of course statistics show the exact opposite is true, but feel free to keep telling yourself whatever you'd like to hear.  The Xbox sucks comment was obviously childish, but he's right about China.  China is far too poor to be a major video game market.

hell_kid1221
hell_kid1221

@smackdowner360 @megadebt @Warlord_Irochi Lol you didn't buy a playstation system because of fanboy on internet? Really? Lame on you