Xbox One named "Product of the Year" for 2014

"The gaming console has moved out of the basement and into the living room," Microsoft says.

by

We're only two months into the new year, but Microsoft's Xbox One is already winning awards for 2014. The console has been named a "Product of the Year" for 2014 in the Home Entertainment category of Product of the Year's annual awards. The Xbox One came out on top following a survey of more than 40,000 consumers conducted by market research firm TNS. It's not clear what other products the Xbox One beat out to claim the title or how the survey was structured.

Product of the Year winners were featured in an AdWeek exclusive and on the cover of the latest Parade Magazine. According to Product of the Year organizers, the Xbox One--and all other winners--stand to enjoy a 10-15 percent sales boost from being featured as a winner.

Speaking to Parade about the win, Microsoft director of product planning Albert Penello said: "The gaming console has moved out of the basement and into the living room." He's no doubt referencing the Xbox One's "all-in-one" multipurpose nature, that is, its ability to play games, TV, movies, and music.

The Product of the Year organization has a history in the United Kingdom spanning nearly 30 years, but it's only been featured in the United States for six years. Product of the Year CEO Mike Nolan said winners represent "truly superior innovation" in their categories. Other winners include SK Energy Shots (Beverages), Starburst Fruit Flavored Candy Corn (Candy), and Eggland's Best (Eggs).

The full list of Product of the Year 2014 winners is available at AdWeek.

The Xbox One launched on November 22 and sold more than 3 million units in 2013 alone. Yesterday, Microsoft announced the system's first official price cut from £430 to £400 in the United Kingdom only effective on Friday. A special, limited-edition Titanfall Xbox One bundle will also be available when the game launches on March 11.

Discussion

1521 comments
theKSMM
theKSMM

Thanks to continued firmware updates, I suspect that we're going to see some great features for the PS4 and XONE, but if Microsoft plays their cards right, the additional hardware in the XONE will allow them to do things that the PS4 simply cannot do.  Whether consumers care about any of those features is an open question, but it will still be interesting to watch nonetheless.

taggerung000
taggerung000

I too wonder how much Microsoft paid...   

/shrug  Although I suppose if it was for 'entertainment' it would possibly more qualified than the PS4.  Because the PS4 is a gaming console and the Xbone is an Entertainment device.


As for the 'limited edition Titanfall bundle!'    ... you get a collectors box for the entire pack, otherwise nothing is special.. You get titanfall + the normal console + normal Kinect + normal wireless controllers (AKA: buy an Xbox one, buy the game and you've got that bundle..  minus the 'special' box it ships in)

noladem504
noladem504

This system is by far the most innovative thing i've seen since the smart phone. Very much deserving of the attention it is getting.

PlatinumPaladin
PlatinumPaladin

I read this article, and with my cynical-fanboy hat on I say Microsoft paid to influence this oh-so-prestigious award in the hopes that it would generate the additional sales that the organizers claim that it will. 

pddrumheller
pddrumheller

Burn Microsoft to the ground! HAHAHAHAHAHAHAHAHA

chiyochan111
chiyochan111

Yes because 2014 is already over with. 2015 here we come! wait... its February of 2014... ummmm I give up...


I guess they wanna be first giving out awards for a year that has barely started... call it the best of 2013 because that's what this is really....

XCyberForceX
XCyberForceX

Mine is still in the cold dark basement (Man Cave).  Don't want to share it with anyone else!  Since I got kicked downstairs years ago so the kiddies can watch their cartoons in the living room, I pimped out this basement and will be damned if I let anyone, I mean anyone, take it away from me!  Mooooohahahahahahahaaaaaa!!!

santinegrete
santinegrete

"The gaming console has moved out of the basement and into the living room". Don't know about you, but my consoles are in the room (wich is not in the basement lol) or the living. Don't any of the MS console fans get this as a insulting "gamers are basement dwellers" message?


Plus, 2014 we are not even out of Q1 2014, come on. -_-

RoyaleWthCheese
RoyaleWthCheese

People that have the knowledge to review eggs and Starbursts do not have gaming insight equal to gamers themselves. I’ll take the recent Japanese PS4 launch numbers over one person’s view of what they believe value is to: produce, gaming consoles, and possibly vacuum cleaners. It’s like having a Mormon write review on a bottle of Merlot or Pinot.

sizefks
sizefks

Product of the year voted by Microsoft lol

Romayo83
Romayo83

"It's not clear what other products the Xbox One beat out to claim the title or how the survey was structured"

Umm yeah clearly this is a complete waste of time reading this article.

kyle756
kyle756

Can't say there has ever been a time where I played a console in the basement

kovaras1984
kovaras1984

not surprising really xbox one is very good product that does a lot more than its rivals

riddlebox13
riddlebox13

@noladem504 How is the Xbox One in any way revolutionary. I'm confused because I've got both and the Xbox One so far has yet to impress me nearly as much as my PS4 or as my first smart phone did for that matter. The original 360 blew me away, but I'm not seeing anything amazing on this.

thinkcubed
thinkcubed

@chiyochan111  What other products out there are coming out this year?

snakebite6x6x6
snakebite6x6x6

@XCyberForceX  I hear ya. When I bought my house I built a "man cave" in my basement. Guitars, amps, computers-a-plenty (because I fix them), game consoles..... oh..and a bar with a beer tap and a full stock of hard stuff... because certain games require alcohol to play properly :S

PlatinumPaladin
PlatinumPaladin

@santinegrete  Yeah, that comment didn't land well with me either. Console gaming came out of the basement many years ago, and it certainly wasn't the XBOne that did it.

Sevenizz
Sevenizz

@santinegrete Everything that's gonna be released this year is already known, tested, and have been scrutinized.  It's not like there's gonna be a surprise product that comes out of no where that'll see a release this year.  That's not how electronics work.

Sevenizz
Sevenizz

@kyle756 Some of us live with others who aren't gamers so we have to have a console in the basement.

thesilverape
thesilverape

@kyle756 Know what you mean, I've been playing games in the living room since the PSone

EmperorSupreme
EmperorSupreme

@kovaras1984  

It's not a good product.. It's twice the size of it's competitor showing poor hardware design and engineering. It's less powerful, it's $100 more. And it doesn't do more, it has a few different features, but PS4 does things that Xbox doesn't. Like 1080

thinkcubed
thinkcubed

@riddlebox13 Tell me, does the PlayStation 4 have as many voice commands, IR camera, Sports Apps, ability to control your cable box,  T.V. and Computer? From what I've learned from my friend who only has a PlayStation 4 the exclusives are dried out and lame compared to the Xbox One. Also Xbox One is meant for all ages as to the PlayStation 4 is set for gamer's only. There are many more things I could point out but that's to answer your question as to why Xbox One got Product of the Year.

noladem504
noladem504

@PlatinumPaladin @santinegreteyour right...the 360 became my main source of entertainment (DLNA, netflix, etc.) about 1-2 years ago. The One just moves that already high bar even higher.

santinegrete
santinegrete

@Sevenizz  oh, didn't know that. Still, I want to see what customers in general have to say about Xbox One at the end of the year, you know, the ones that game like you and me. If Titanfall is that great, this nomination could be true anyway.

Ovirew
Ovirew

@Sevenizz @kyle756 This may be completely off-topic, but now I kind of want to have a game console in the basement!  LOL

EmperorSupreme
EmperorSupreme

@kovaras1984  

1. I'm going to clarify... It's twice the size when you include the power brick for Xbox.

2. As far as the memory goes when you buy a videocard does it have DDR3 memory and ESRAM or DDR5? Show me a single videocard solution that uses esram... Hint: There is none because it's a stupid idea and 32mb is pretty much a laughable amount of memory anyway. 

3. The Xbox and PS4 aren't using the same APU, they both are using the same family, but the PS4's is better and handles more threads. It's like comparing a GTX660 to a GTX640  same family but one is better.



santinegrete
santinegrete

@EmperorSupreme @kovaras1984 it's just more feautres, probably gamers don't care about those, but we still have to see if Xbox One risk were worth it. There is no denying they're having a rough time, specially compared with how 360 was doing.

Sevenizz
Sevenizz

@EmperorSupreme @kovaras1984On what planet is 6% bigger 'twice the size'?  And two games were announced just today that are 1080p for the Xbox One.  If some games aren't, it's the developers fault and laziness - because obviously it can, no, IS being done.


"And it doesn't do more, it has a few different features"  Contradict yourself, much?

thesilverape
thesilverape

@EmperorSupreme @kovaras1984  X1 is similar to the ps4 hardware-wise, it loses performance because of the additionnal non-gaming features it has (Kinect takes up 10% GPU and 3gb RAM). It does do more and can do 1080p.

Sevenizz
Sevenizz

@santinegrete @RoyaleWthCheese Kinect is very responsive once you learn how to use it properly (space words, speak direct, turn down TV volume).  Most people try to have a conversation with it and throw a table when it doesn't work.  It's not supposed to be fun when it's not used as a gaming feature but it's a convenience.

Claudu
Claudu

@TalSet_11 @Claudu That's exactly what both Xbox and Xbox360 did and everybody praised them for this... Unified pool of ram doesn't hurt performance in any way, it just unables flexible allocation. It would be a stupid move to divide ram of the same type. Ram is divided into system ram and vram only when they're different types of ram (like in PCs or ps3).

TalSet_11
TalSet_11

@Claudu @TalSet_11  In fact, the PS4's architecture is worse, because it rolls its graphics RAM and system RAM together.  That's remarkably inefficient.

Claudu
Claudu

@TalSet_11 You're completely wrong. Ps4 uses gddr5 ram only. Gddr is the same type of ram as ddr, it's just a lot faster and almost exclusively used for GPUs in PCs that's why it's called G(raphics)DDR. PC architecture uses seprate system and graphics ram, which makes sense in an open architecture as you don't need system ram to be insanely fast (close to 300gb/s in fastest GPUs) and it's more expensive. In case of ps4 it's probably more cost efficient to use one type of RAM (it also unables it to be unified) that's why they opted for gddr5 exclusively. If you don't believe me then look it up.

TalSet_11
TalSet_11

@thesilverape @EmperorSupreme @kovaras1984  No, the Kinect has 128MB of its own RAM.  The 3GB RAM partition on the Xbox One is for App use.  The esRAM acts as a quick cache.  Also, the Kinect has nothing to do with the GPU, because it's not a PCI graphics peripheral.  It hardly uses any processor overhead at all, because it has its own processor and RAM cache in the unit.  Don't know where you got that 10% figure, but I'm willing to bet you made it up, because the hardware configuration makes that assertion practically impossible.  

TalSet_11
TalSet_11

@Claudu @kovaras1984  Kind of a few things wrong with this.  First of all, the PS3 has 8gb of unified DDR3 RAM and uses GDDR5 VRAM.  There is no such thing as DDR5 RAM.  Samsung just released the first DDR4 RAM sticks for use in server architecture a few months ago.  As for consoles even having 8GB of RAM to begin with, it's overkill from the start.  They both use modified AMD APU systems, which cuts their graphics output to a significant degree, and the games being made for them are unlikely to even use 4GB of RAM for at least a few years.  

kovaras1984
kovaras1984

@Claudu @kovaras1984 32 meg isnt a great deal of memory but its soooo fast that when looking into it ms said it was capable of handling gigs of information every second. not to mention the xbox buss system is much faster, and they introduced dedicated hardware for audio where as last gen 360 cpu power was drained by hd audio this time around alot more system resources are left free for other things. Easier to develop for yes defiantly. More powerful i think its to close to call in reality. new sdk tools for devs will make life alot easier for xbox devs 2!

Claudu
Claudu

@kovaras1984 Those are just paper specs. I've read on Digital Foundry blog about the practical use of this  esram and while it does make up a bit for ddr3 shortcomings it's not quite there. With a unified pool of ddr5 you can just throw loads of assets around at 176gbps without much of a hassle, but with just 32mb of fast esram you have to carefuly tailor a very small amount of data that absolutely needs fast bandwidth and modern games often require a lot more than 32mb. Not to mention a faster GPU in ps4. So no matter how you look at it ps4 is a more powerful and easier to develop for system. But as I said, games (mainly exlusives) will determine which is a better platform. Ps2 was the least powerful system of its generation, but it had a library that just couldn't be rivaled by its competitors.

kovaras1984
kovaras1984

@Claudu @kovaras1984ill give you it alot hard to use than 1 lump of memory but xbox esram and ddr does have a bigger bandwith than ps4. all of this info is available online, ps4 has 176gbs and
xbox one has 192 gbs output. just becasue its easier to get more out of ps4 doesnt mean its more powerful.its ps3 vs 360 in reverse 


pc will always be top dog for no denying that but xbox is making a move towards an all in one device like pc, if it had mouse support as well as keyboard xbone would be amazing

Claudu
Claudu

@kovaras1984  There's just 32mb of esram in xbone, sure it's fast, but it can't rival a unified 8gb of fast ddr5. The ps4 is just a better system when it comes to handling the technical aspect of games. Still, both consoles are pretty weak compared to pc this time around (360 and ps3 were a lot more spectacular specs wise, at least in their first years) and the only saving grace for both ps4 and xbone are the exclusives, and I mean EXCLUSIVES that are not available anywhere else (mainly PC). Right now there's none that would make me want to buy either of these systems.

kovaras1984
kovaras1984

@thesilverape @EmperorSupreme@kovaras1984 they are freeing up kinect resources from 10% to 2% and gave the devs much better tools to hit 1080p 2

@EmperorSupreme     Yeah right i love the exaggerations, its like 1 inch deeper n 2 inch longer,twice the size lol, as tho that should matter. it clearly does do more. the potential of snap is crazy,wait till some1 comes up with a great idea for it, not that having sky sports on in corner is not a great idea lol i love it. hardware is identical near enough except dd3 to ddr5 but then xbox has super fast esram and when devs get better at using it things will balance out as far as the 1080p argument goes(not that xbox doesn't have lots of 1080p titles now its just gonna get easier dd5 in ps4 runs at 176 gbs ddr3 + esram can output at 192gbs its just harder to use)


 as for price i dont mind paying for a device that i will get far more use out of