Xbox One beats PS4 at Wal-Mart, Target on Black Friday - Report

InfoScout finds Xbox 360 and Xbox One combine to own 61 percent of all sales at the two retailers during Black Friday last week.

by

The Xbox One was the best-selling console at Wal-Mart and Target on Black Friday, according to data from retail analytics firm InfoScout. Writing on the company's official blog, the firm said Microsoft's new system made up 31 percent of all console sales, outperforming the PS4 handily, which took in 15 percent of sales and was the fourth best-selling console on Black Friday.

InfoScout says the Xbox 360, which benefited from a $99 sale price on the 4GB version at Wal-Mart, finished second overall. The 12GB PlayStation 3 was marked down to $150 at Wal-Mart and finished third overall, capturing 15 percent of overall sales across Wal-Mart and Target.

Nintendo finished last, with the Wii U ranking fifth with 6 percent of sales, while the original Wii brought up the rear with 1 percent of all sales across Wal-Mart and Target. Data for handhelds like the Nintendo 3DS and 2DS and PlayStation Vita was not included.

The Xbox platform's dominance was partially attributed to limited availability of the PS4 on Black Friday combined with the deep Xbox 360 discount, InfoScout said.

What's more, the Xbox One was the sixth best-selling item overall at Wal-Mart, according to a survey of 5,000 Black Friday receipts from InfoScout. Microsoft's new console was outpaced by three HDTVs, the iPad Mini, and an HP laptop. Also making Wal-Mart's top twenty list were the Xbox 360 (8), PlayStation 3 (11), Call of Duty: Ghosts for Xbox 360 (12), PlayStation 4 (16), and Nintendo 2DS (18).

InfoScout also released a list of top-performing software for Wal-Mart and Target, with multiplayer shooter Call of Duty: Ghosts leading the way on Black Friday. Check out the full list below.

  1. Call of Duty: Ghosts
  2. Disney Infinity
  3. Skylanders: SWAP Force
  4. Grand Theft Auto V
  5. Madden NFL 25
  6. Assassin's Creed IV: Black Flag
  7. Batman: Arkham Origins
  8. NBA 2K14
  9. Lego: Marvel Super Heroes
  10. Assassin's Creed: Revelations
  11. Call of Duty: Black Ops
  12. FIFA 14
  13. NCAA Football 14
  14. Super Mario 3D Land
  15. WWE 2K14
  16. Call of Duty IV: Modern Warfare
  17. The Last of Us
  18. The Legend of Zelda: A Link Between Worlds
  19. Killzone: Shadow Fall
  20. Batman: Arkham City

InfoScout's data is based on patent-pending technologies that extract shoppers' item-level purchase data from receipt images sent to the company. Results are demographically weighted and balanced to deliver a "projectable" sample of United States buying behavior, which is not necessarily the same as "representative."

Discussion

1286 comments
XBones
XBones

I read on IGN (Which aren't xbox fanboy lovers like those here at Gamespot), that on Amazon, the PS4 outsold the XBox one by 73%.. whoah!

rann89
rann89

"During Black Friday" is going to skew the numbers. If the PS4 came out like a week before the Xbox One, that's an extra week's worth of customers. If you're going to compare numbers, wait until the end of January or something.

Mac8457
Mac8457

Was at Target yesterday and there were plenty of Xbox Ones, only one Zelda Wii U bundle and zero PS4. Not sure if this is indicative of the majority of stores but I was surprised to see that many Xbox Ones available. And no one was even watching the very boring demo video...

Drkoolbeanz
Drkoolbeanz

Somehow it doesn't surprise me that people at Walmart also buy Xbones.  I will say this in favor of consumers, Microsoft actually fired it's Xbox Division President right after E3, Wait ...  This is just in ..... Yup, PS4's sold out a weeks ago. XBox Ones are still on shelves. 

syler4815162342
syler4815162342

I'm sick of this PS4, Xbox One competition which one beats which! shut already go buy one! 

Zombrex
Zombrex

There were far more Xbox Ones available. If my Walmart was any indication of the rest of the chain, there were only 3 PS4s available compared to the 10 or so Xbox Ones. Not significant or otherwise implicating news.

mr_nee
mr_nee

If anyone thinks, that americans are just stupid, go to youtube and search for video "americans are not supid". there's a video evidence that they are not and black friday choice was fully weighted

SolanOcard
SolanOcard

Correct me if I am wrong, but weren't number of consoles limited? If there are more Xbox Ones on store shelves, they are going to outsell PS4. Judging by the emptiness of store shelves in my neck of the woods, I would say that is what happened. Therefore, this is NOT news, and no one should be drawing conclusions of a winner from it. The 360 vs PS3 stats are much more interesting.

Armyboy5
Armyboy5

I bet it's because there are barely any PS4's left in stock, need to restock

West123
West123

is that list of games real? where is BF4?? i dont get that list at all....

novajosh923
novajosh923

There is a very limited PS4 stock at every store I go to.

fredwv
fredwv

From my experience, the PS4 is WAY harder to find  than the Xbox. 

XBones
XBones

I went to Walmart and they didn't have any PS4's available. .They were sold out.. How can they sell more than XBOne if there are none to buy?  Its because they sold 1 million in North America and there aren't any left available.  Xbones (ha i know, M$ hijacked my gaming alias) are all over the place because the majority got ps4's already.   The really sad thing is, all I hear about XBOne are the problems it has and the beta phase it's in right now.   I haven't heard ANYTHING GOOD about it?  Can anyone tell me something good about the XBone?  For those of you about to talk about ps4's hardware failures, there is an article that it turns out, all the bad ps4's were shipped from amazon due to lack of properly handling during the shipping process.. So amazon broke the ps4's, because those who got ps4's from other sources had no issues.


All I need is a PC and a PS4, and I'll have access to all the best games available. 

Jacanuk
Jacanuk

Great for the xbox but what about releasing the number of consoles that was available.

Because something thats in stock sells a lot more than something that's out of stock if there is a demand.

Also amazon.com seems to have gotten a brand new stock in, while the ps4 is still not in stock so that kinda says more than this story does.



kusto1891
kusto1891

My skin isnt dark but i'd much rather support the americans bill gates n steve jobs rather than masuru ibabu (sony) and lee kun hee (sam galaxy). Who'd hire YOU 1st????

reddevilofhell
reddevilofhell

Doesnt matter what sells where. Where I see consoles, it comes down to gamers. Individual taste, likes and dislikes. XboX players will love Halo series, PlayStation players will love Killzone etc. And PC players like me, love our Mobas, and other RTS games.

In the end. We as gamers benefit in some way or the other. So having comparison charts and sales numbers is useless. Doesnt change a thing. No1 is going to go and buy a Xbox just coz its selling more. And vice versa for PS.

#Gamer4Life #AgainstPiracy 

JSusie
JSusie

PS4 and XBone are not like the WiiU where there are literally consoles sitting on the shelves stocked since day one.

Seems like Sony has dropped the ball a bit though. They're not keeping up with the huge demand of their console, while Microsoft is keeping them stocked a bitter better and it's showing with sales.

[Insert mandatory fanboy trolling here]

BJCentral
BJCentral

well it doesnt matter your still gonna support microsoft because its only running on windows.So your still pretty much giving them your money anyway.

MatthewSnyder86
MatthewSnyder86

This isn't much of a surprise, since the PS4 is on back-order, pretty much everywhere.

DanielDude97
DanielDude97

Well im not surprised, they only had 6 PS4s in my local walmart while there were 20 xbones

Mkeegs79
Mkeegs79

I have both systems. I love them both. People are whining back and forth between them. I am just completely thankful that retarded analyst and certain developers were wrong that smart phones were going to kill video game consoles.

Mersinary_Myth
Mersinary_Myth

not taking side but the ps4 for is sold out in many place including walmart so of course they were out sold. im surprise Wii U didnt sell. Also Can we end the war and call it what it is.As gamer we all win Console and PC 

NetGod
NetGod

Wow, I only see one game on that list I have even mild interest in. I guess my interests are not 'main stream'.


Thank God!!!

Sevenizz
Sevenizz

Hmm, looks like Xbox is on track with casuals - the segment that dictates the entire video game industry's success. Interesting...

lepond
lepond

Got myself a PS4 and i regret that. Played 10 minutes os Knack, turned it off, turned my 3DS on, starter playing Zelda and now i'm having the best time of my life since SNES' a link to the past. Not getting a XBONE as well untill there are some decent titles.

Aaronp2k
Aaronp2k

@123crip123 we will see who is laughing when the january sales come and ps4 puts a new batch of ps4's out. have fun with your overpriced gaming performance limiter.

rann89
rann89

@123crip123 Xbox One wasn't going to have much competition since PS4 purchasers have already had their consoles for a good while. Also, don't expect to be taken seriously with shit like "Gaystation 4". You make Xbox One owners look like idiots.

Drkoolbeanz
Drkoolbeanz

@mr_nee Black Friday, lol. White Trash Friday. Exactly a few hours after being thankful for everything you have you rip out and buy more cheap shit. As an American, I solely believe Black Friday is shit, I also believe the same for Valentine's Day.  

SoulxReaperx366
SoulxReaperx366

@mr_nee You know who else is stupid? someone who generalizes an entire country assuming each and every person is the same.

123crip123
123crip123

@XBones - Your going to sit in your chair you fat little conehead and tell us you havent heard ANYTHING good about the Xbox One? Then sit here and make excuses for PS4, Let's talk about the piss poor quality of the PSN and how it goes down every 5 minutes or gets shut down by hackers for 28 days who then steal credit card information on each gaystation user. I know 3 retards IRL who preordered from Gamestop and Bestbuyand have had hardware failures on there systems, so unplug your keyboard and shut your hole. Don't be upset Xbox One & 360 DOMINATED the Gaystation 4 on the BIGGEST shopping day in America, and lets praise the American company that knows to have extra stock available for that day. 


Theres also an article talking about how the hardware failure is due to radiation from the power plant that got owned in Japan. (prolly powered by Sony which explains why it failed)

mr_nee
mr_nee

@kusto1891 With your extremely high level of intelligence MS will hire you in no time! 

West123
West123

@kusto1891 what are you on about? what's your point and what has skin colour have to do with it?

mr_nee
mr_nee

@reddevilofhell I don't know a single PS player who loves Killzone. It's a mediocore franchise just like Halo... I have no idea why some folks Halo

NetGod
NetGod

@Dragon-Power 

Nobody cares what you hate. And now you everyone just looks down on you. Good job!

Tacanacy
Tacanacy

@lepond Spending ten petty minutes on a console or a game doesn't valdiate your reason to stop using it, not even one, two or three hours either. It's clear that you have a bigger interest in criticising.

chrisda
chrisda

@lepond Your mistake was getting Knack in the first place, not the console's fault.
LBW is the shit tho

123crip123
123crip123

@Aaronp2k I'm laughing now at the fact your backing a company that cant even keep there users safe, I hope you get charged $650.00 for clothes in Asia... that would MAKE my day.


http://www.ign.com/videos/2013/12/07/hacked-psn-accounts-used-to-make-fraudulent-charges 


Have fun with your overdraft fee system silly noob. How can you call the XB1 a performance limiter? Once the cloud comes to life we will be raining all over Sony.... now back to BF4 a game XB1 can actually handle without crashing.

Mac8457
Mac8457

Completely agree. Let get with the fam and talk about all we are thankful for then realize its not enough and want more!

Zombrex
Zombrex

@mr_nee @West123 BF4 wasn't on the list because it's marketed towards a more mature audience and it hardly got any significant promotion on tv. 

Zombrex
Zombrex

@mr_nee @reddevilofhell I had no interest in the Killzone franchise until I played Shadow Fall. It's actually a pretty stunning game with a decent story. As for Halo, I don't get it either.